James Page
Campaign
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Past articles by James:
AMV BBDO and Outside Project tackle LGBTIQ+ homelessness with 'Coming Out Kit'
Abbott Mead Vickers BBDO has collaborated with the charity The Outside Project to highlight the struggles many individuals face after coming out. → Read More
Warner Bros creates Justice League experience at Madame Tussauds Orlando
Warner Bros, the entertainment company, has collaborated with Madame Tussauds to bring its Justice League film to life. → Read More
How Ted Baker is creating deeper connections through experiences
Ted Baker, the fashion retailer, is using a longer-term experience to connect with consumers on a "deeper level". → Read More
Pick of the week: Mariah Carey is the 'hero' of Hostelworld's new ad
James Page can clearly see why the travel website said "We belong together" to the superstar diva. → Read More
How the Creative Mentor Network is helping advertising's diversity problem
The organisation visits Havas and other agencies to train creatives to become mentors for college students from diverse backgrounds. → Read More
Why Benefit took to the skies for extreme brow treatments
Benefit, the cosmetics brand, aimed to create a "memorable experience that is inherent to our DNA" with a sky-high activation in London yesterday. → Read More
Harper's Bazaar creates hub to celebrate women in the literary world
Harper's Bazaar, the Hearst Magazines title, is giving readers the chance to meet acclaimed female authors, publishers and agents. → Read More
L'Occitane hits US roads with beauty truck
L'Occitane, the beauty brand, has taken inspiration from food trucks to reach new customers as it begins a tour of North America. → Read More
Why CALM installed suicide statues on the top of ITV Tower
The use of non-traditional advertising has helped CALM gather more than 156,000 signatures for a petition to push for ministerial responsibility for suicide prevention. → Read More
Inside John Lewis's most experience-led store to date
John Lewis is aiming to reflect the reality of the lives of its shoppers, customer director Craig Inglis told Campaign, as the retailer prepares to open its 50th store in White City, west London. → Read More
Wickes brand chief on life with Christian O'Connell
The DIY brand reflects on its six-year partnership with Absolute Radio. → Read More
Turkey of the week: Bud Light's 'Dilly dilly' catchphrase falls flat this side of the pond
James Page is going to stick with saying 'cheers' after watching Bud Light's new campaign. → Read More
Why Deliveroo created an edible billboard of burgers
The food delivery service installed a billboard made up from 2,000 burgers to "interact with more consumers". → Read More
Penguin seeks place as "megaphone" for marginalised groups
Penguin is using a pop-up bookshop, featuring only titles written by female authors, as a "megaphone" for voices from marginalised groups. → Read More
Accenture showcases disruptive technology at Mobile World Congress
Mike Sutcliff, the group chief executive of Accenture Digital, explains why marketeers are interested in interactive technology. → Read More
Accenture showcases disruptive technology at Mobile World Congress
Mike Sutcliff, the group chief executive of Accenture Digital, explains why marketeers are interested in interactive technology. → Read More
How Ancestry made audiences reconsider their own Britishness
Droga5 London explains how the genealogy company's Brexit themed ad isn't a "conversation you've already heard". → Read More
How War Child is competing against big brands with a character-based ad
Campaign talked to War Child and Raw London about creating the charity's "Escape robot" film. → Read More
Unilever's Dollar Shave Club uses British sense of humour to target UK audience
Dollar Shave Club, the Unilever-owned men's grooming subscription service, is using British humour to target men in the UK. → Read More
How Cadbury is using a pop-up shop to show kindness to Brits
Cadbury is using its purple newsagent to "give generosity back to the real people of Britain". → Read More