Peter Houston
What's New in Publishing
United Kingdom
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Peter:
The secret to lasting 100 years: Publisher insights from TIME
TIME was 100 last week, and we took the chance to speak to its Editor In Chief and Executive Chairman Edward Felsenthal about how the publication made it to its centenary. He talks about the tradition of innovation at TIME, building trust with global audiences, and how legacy is not a bad word in magazines. … → Read More
70% of publishers see newsletters as an area for investment in 2023
3 newsletter formats to expand publisher lineups Newsletters are having a moment: this year’s Reuters Institute Predictions report showed that almost 70% of publishers saw newsletters as an area for investment. According to WAN-IFRA, 50% of publishers already offer between one and five newsletters, with the other 50% offering more. For publishers looking to expand their lineup, Twipe’s Matthew… → Read More
Publishers: The business case for diversity and inclusion
One of the first interviews I did for the Media Voices podcast this year was with Richard Reeves, CEO at the UK’s Association for Online Publishers. We spoke for almost half an hour about diversity and inclusion (D&I) in the UK media. The irony of two white men of a certain age discussing the importance … → Read More
Publishers: What does a successful subscription marketing team look like?
The most successful publishers dedicate marketing teams to growing reader revenue Effective subscriber acquisition and retention are critical for any publisher trying to build a robust reader-revenue stream. Technology, from clever paywalls to micropayments can play a part in helping sign up paying customers, but a successful subscription marketing team can make or break a publisher’s move into… → Read More
TikTok strategies increasingly important for publishers
Publishers looking to engage younger audiences are experimenting with TikTok strategies Publishers are looking beyond the more established social media platforms for engagement. TikTok strategies in particular have moved up the agenda for publishers looking to engage younger audiences. The platform is responding with added features that make the platform more effective for audience development. … → Read More
"A counter to the constant ‘firehose’ of the social stream": Newsletters find their place in publisher strategies
Despite being one of the internet’s longest-serving communications tools, email newsletters have rarely been out of the media news over the past 12 months as publishers upgraded the newsletter’s place in their publishing portfolios. Peter Houston rounds up the year in newsletters as part of our Media Moments 2022 report. Adweek’s Mark Stenberg told us 2022 is … → Read More
Is your subscription the one worth keeping? Publishers work to prove value
2022 saw publishers working to convince customers they’re worth the money. From content bundles to exclusive newsletters and podcasts, the subscription market is having to evolve. Peter Houston rounds up the year in subscriptions as part of our Media Moments 2022 report. After a frantic couple of years, when reader revenue seemed to be the only game … → Read More
Rebuilding trust in media, in the face of global permacrisis
Trusted media brands do well in a crisis, but the constant negativity of 2022’s news cycle, and the twin scourges of misinformation and political polarisation are fueling record levels of news avoidance. Peter Houston rounds up the year in trust as part of our Media Moments 2022 report. For a moment there it looked like trust … → Read More
Publishers: 5 strategies for engaging and retaining audiences
Nine publishing pros share their tips for building content habits and creating ‘brand lovers’ Getting readers through the front door is only the first step in building a sustainable media business. Publishers need to focus on engaging and retaining audiences to grow, build content consumption habits and create ‘brand lovers’. Journalism.co.uk recently shared five tips from nine … → Read More
Publishers: Focus on these 5 media strategies for 2023
Five recommendations for publishers as they look ahead to the uncertainties of the New Year With just a month to go until the end of 2022, now is a good time for publishers to consider the steps they should take heading into next year. To help counter an uncertain future, journalism professor Damian Radcliffe has listed the … → Read More
Podcasts and newsletters: 5 similarities and 1 huge difference
In the ‘Newsletters’ episode of our Media Moments 2022 podcast series, we touched on the similarities between newsletter publishing and podcasting. We all agreed, for once, that both have played an important part in the continued democratisation of content creation. Podcasts and newsletters share the same low cost of entry; all it takes is a … → Read More
Publishers are joining the race for reader revenues, but there's no silver bullet
Publishers large and small are joining earlier adopters with their own reader revenues plays. But with subscription fatigue threatening, quality content and smart reader retention strategies will be necessary for success, says Peter Houston in this chapter of our Media Moments 2019 report. “The pivot is real,” said Chartbeat CEO John Saroff in Nieman Lab’s … → Read More