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This guide to machine learning will teach you how to build a model to predict whether adding keywords in title tags can increase organic search clicks. → Read More
Here's how you can produce quality titles and meta descriptions automatically in Google Sheets with minimal Python and JavaScript code. → Read More
Wouldn't it be cool if we could perform intent classification directly in Google Sheets? That is exactly what we will do in this guide. → Read More
In this guide, learn modern JavaScript building blocks while coding a simple single-page app and optimizing it with structured data. → Read More
Learn Python basics while studying code John Mueller recently shared that populates Google Sheets. We'll also modify his code to add a simple visualization. → Read More
Looking to redirect valuable URLs that end up in 404s to equivalent ones? Read on and learn how to automate this technique using a neural matching approach. → Read More
Here's how to use automated text summarization code which leverages BERT to generate meta descriptions to populate on pages that don’t have one. → Read More
Are important images missing image alt text on your website? Here's how to automatically generate captions for hundreds of images using Python. → Read More
Discover how to build an automated intent classification model by leveraging pre-training data using a BERT encoder, BigQuery, and Google Data Studio. → Read More
Learn a powerful duplicate content consolidation technique: how to use Python to reorganize canonical clusters to maximize SEO performance. → Read More
Learn how to build and use a model that can help you understand and predict user intent in ways that simply aren’t possible manually. → Read More
Learn how to identify and remove crawler traps and write a simple crawler – using just 10 lines of Python code – that can avoid crawler traps. → Read More
Learn how to automate the URL Inspection Tool to check URLs in bulk and visualize any patterns affecting indexing. → Read More
There is a lot of risk involved in starting an ecommerce business. For one, most would-be merchants don’t know what products will sell well and what products won’t. And being unable to move inventory can be extremely costly — especially if you have a new business with little to no brand recognition. However, if you […] → Read More
Learn how to use Python to reorganize your XML sitemaps and help you isolate indexing problems on your website's most important pages. → Read More
Discovering a new distribution channel can do wonders for you. Imagine if you'd been one of the first apps in the Apple Store! → Read More
Python can help eliminate repetitive SEO tasks when no tools can help you. Here are some practical Python applications for SEO. → Read More
Digital advertisers know they’re screwed. Digital marketers don’t. Considering statistics like one in four US internet users are now blocking ads on a regular basis, coupled with the ongoing privacy battles over user data, it’s easy to see the challenge for digital advertisers. This problem is amplified by privacy activists, such as Apple, which are … → Read More
Being an 'expert' is an enormous asset in starting and growing a business. Staying an expert is something else again. → Read More
The idea of product-market fit needs to be flipped on its head entirely. → Read More