Julian Zeng
AMA
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Past articles by Julian:
The Role of the CMO
Read more about The Role of the CMO - from American Marketing Association → Read More
The State of Influencer Marketing in 2022 [Infographic]
The influencer marketing industry continues to be a growing business, predicted to increase nearly 19% in 2022 from the prior year. → Read More
Customer Experience Insights and 2022 Predictions [Infographic]
This infographic shows key stats from Mitto and Demand Metric's State of Customer Experience report, featuring 2022 predictions. → Read More
How to Create a Digital Marketing Strategy
Most of our consumption of content today exists online. Because of this, companies have had to shift to digital marketing in order to get the word out about their products and services. However, you cannot simply make content for online platforms and hope for the best. You need to build a digital marketing strategy to […] → Read More
Marketer’s Skills Quiz: Fall 2020
Marketers are constantly honing their skills. Are you up on the latest know-how? → Read More
Bringing Sales Online to Diversify Your Revenue Streams
How companies can rethink the ways they engage with their audience in a digital-first world. → Read More
Changing Consumer Sentiment in 2020
Customers have adapted to COVID-19 with new shopping behaviors and an embrace of digital services. → Read More
15 Minutes of Your Time: Andrew Mok
How Andrew Mok, CMO of peer-to-peer carsharing company Turo, spends the first 15 minutes of his workday. → Read More
Chatbots and Customer Experience in 2020
The worldwide market size for chatbots is expected to reach more than $1.3 billion by 2024, an annual growth rate of 24.3%. → Read More
Ask the Recruiter: Summer 2020
We asked our audience on LinkedIn to share their burning questions for recruiters, including tips on getting their résumé noticed, what certifications are in demand and which of their past positions to highlight. → Read More
Digits to the Left
Identifying the conditions that facilitate the left-digit bias can help managers decide when to use left-digit pricing. → Read More
Higher Education Marketing Statistics Before and During the COVID-19 Pandemic
An infographic outlining the state of higher education during COVID and how the pandemic has affected prospective students' decision-making about their college career. → Read More
15 Minutes of Your Time: Monica Skipper
How Monica Skipper, VP of brand experience marketing at FedEx, spends the first 15 minutes of her work day. → Read More
Checking in on the Wellness Economy
Our infographic outlines some recent statistics and upcoming trends in the health and wellness industry. → Read More
Rolling the Dice on UX Design
Poor UX design can taint your credibility, but good design can generate leads and build brand recognition. The choice is yours? → Read More
And Now a Word From ... Captain Obvious
An interview with Captain Obvious, superfan of Hotels.com. → Read More