Carol Stephen
Business 2 Community
San Francisco Bay Area, CA, United States
Contact Carol
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Carol:
How to Save Money By Outsourcing Your Social Media
If you’re busy running your own business, then you probably are running short on time. You’re expected to be the banker, create a business plan, and do things like run to the store for printer in… → Read More
Content Creation: How to Inspire Yourself When You're Tired
This tired feeling has been stealing all my creativity lately, and maybe it has been stealing yours, too. Writing sometimes feels like an obligation. Even though we know that blogging is good for our… → Read More
How to Excel as a Twitter Chat Guest: 10 Best Ways
There are a number of things a person can do to be a better Twitter chat guest. Having been on both sides of that digital divide, here are my favorites. If you’re new to tweetchats, here’s an art… → Read More
How to Discover a Wealth of Friends with Social Media Hashtags
Connect, Don’t Disconnect, on Social Media Lately, I’ve been hearing a lot about loneliness and isolation. And I got to thinking about social media. We’re all on at least one or more platforms,… → Read More
How to Get out of Social Media Overwhelm
We’ve all been there. That is, feeling completely overwhelmed, with no idea of what to do next. Too many projects piled up and too few hours in the day. Even as a social media manager, this feeling… → Read More
This is What Happens When You Buy Followers
You might have heard that you shouldn’t buy followers. Or have you? Were you dreaming? Or was that something that you really heard? Probably fake news, right? Wrong! You should definitely avoid buy… → Read More
How to Use LinkedIn That Will Help You Build Your Business
Lately, there’s been a resurgence of interest in LinkedIn. Maybe because that other social media platform (that one based in Menlo Park) has been scaring off a lot of people. Vanity Metrics and Buy… → Read More
How to Be Less Annoying on Social Media
I already know what you’re thinking: Less annoying that what? Or Less annoying than whom? Before I can answer that question, we’d have to set a benchmark, right? And without knowing you personall… → Read More
How to Keep Your Content Fresh: Innovative Ways, Part 2
Once I started writing about how to keep content fresh, it seems that I couldn’t stop. Before we dive into these ideas, you might like to read Part One. Here’s part two. Use Quizzes and Polls The… → Read More
How to Keep Your Content Fresh: Innovative Ways
Perhaps you’ve been creating content for months or years now, and you feel as though you’re repeating the same tired ideas over and over. Is that you? Some days it’s me! Sitting down to write i… → Read More
10 Absolutely Best Ways to Fail on Instagram
Whether you’re on Instagram for business or pleasure, there are some creative ways to fail. Here are just a few! Following and Unfollowing You’ve had this happen 10,000 times. Roughly. Someone li… → Read More
Does Your Social Media Manager Need to Be Nearby?
Here’s another frequently asked question that I get all the time. People want to know whether I need to be nearby. And I’d argue that you probably want someone who’s culturally close to you, br… → Read More
Is it Strange to Expect ROI from Your Social Media?
This is probably the #1 question that potential clients ask. They always want ROI (Return on Investment). But gaining ROI is a tricky business, and there are a number of factors to consider. For inst… → Read More
Maslow’s Unbelievably Strange Hierarchy of Social Media Needs
Few know about Maslow’s unpublished work on social media (for his published work, see the Wikipedia). And most people doubt that he wrote about social media, since it had not yet been invented. But… → Read More
Hiring a Professional Blogger? What You Need to Know First
You’ve heard the idea before that anyone can write. True, anyone can write. But not everyone can write well. And not everyone can keep your business and your interests at the top of their mind. Sin… → Read More
What Can a Social Media Manager Do for You?
What Can a Social Media Manager Do for You? This is a question that I get all the time. If you’re a social media manager (“SMM”), maybe you get it, too! Every SMM is a little different, as far… → Read More
This is What Happens When You Disconnect from Social Media
Everyone seems to like to talk about their goals and dreams during the first part of a new year. Then, about the first week in February, all those goals seem to fly out the window. The goals of worki… → Read More
Social Media Marketing: What Does it Do? In a Nutshell.
A friend of mine, David Stucker asked: what does social media marketing do? (Follow David Stucker on Twitter) Why is it so great or effective? And I had to step back for a moment, because the advanta… → Read More
Sick and Tired of the Same Old Content? Create Evergreen Content!
Have you been chasing down every holiday, trying to jump on every trending hashtag, only to be worn out by the chase? Why not try creating evergreen content? Here are some ideas for you. Same Questio… → Read More
How to Outsource Social Media That Will Help You Have More Time
Sure, you’re ambitious. And your startup just got funded. And you believe that you can sleep when you’re dead. But do you really want to learn all the intricacies of social media in addition to l… → Read More