Shauna Lewis
Campaign
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Past articles by Shauna:
Virgin Media O2 powers up the playground experience
Virgin Media O2 teamed up with child psychologist Dr Sam Wass and choirmaster Gareth Malone. → Read More
IWD 2023: adland spotlights sexism, female talent and the orgasm gap
Campaign rounds up how brands and agencies are marking the occasion. → Read More
Premier League blows final whistle on creative pitch
Premier League blows final whistle on creative pitch Result follows a competitive pitch between Bartle Bogle Hegarty, Wieden & Kennedy London, Havas and Pablo. → Read More
Häagen-Dazs honours unsung female founder with The Rose Project
Häagen-Dazs honours unsung female founder with The Rose Project Rose Mattus was the marketing and business mind behind the brand, which was founded in 1960. → Read More
Brainlabs in shake-up as UK and US CEOs among trio of departures
Founder Dan Gilbert relocates from UK to US. → Read More
'You can’t hum a logo': why audio identity is just as important as visual
'You can’t hum a logo': why audio identity is just as important as visual Many advertising creatives pride themselves on being 'visual thinkers', but should they be more wired for sound? → Read More
Save the Children and Aardman mark one-year anniversary of Ukraine
Save the Children and Aardman mark one-year anniversary of Ukraine The charity and animation studio have collaborated to create a film that demonstrates the experience of refugee children → Read More
Cawston Press teases a tilt towards Lilt-style drink
Coca-Cola discontinued the Lilt brand on 14 February, with the formula being rebranded as Fanta. → Read More
Ozone secures further investment from backers
Ozone secures further investment from backers News UK, Reach, Guardian News & Media and Telegraph Media Group have pledged a new wave of funding following a strong 2022. → Read More
ASA bans innuendo-laden Gorillas ads for drug and booze references
ASA bans innuendo-laden Gorillas ads for drug and booze references 'Whatever London wants' was created by TheOr and was part of the the agency's first campaign for the brand. → Read More
Unilever hikes adspend by €500m and vows to keep investing in 2023
Unilever hikes adspend by €500m and vows to keep investing in 2023 The consumer goods company also warned that prices for consumer goods would continue to rise. → Read More
Is it naive to expect brands to spend through a downturn?
Industry leaders share their views on whether it is realistic for companies to continue investing in marketing at normal levels during an economic downturn. → Read More
'A tangible shift in behaviour': media buyers bullish about Rajar findings
'A tangible shift in behaviour': media buyers bullish about Rajar findings Media buyers have praised audio's ability to attract audiences across digital and analogue channels, with commercial radio stations standing out. → Read More
Ozone reshuffles senior team with series of promotions
Ozone won Media Brand and Sales Team of the Year at Campaign's Media Week Awards last year. → Read More
Lloyds Bank: radio one of strongest, most trusted media for brands
Industry figures from Lloyds Banking Group and Mars discussed the importance of authenticity in audio at Campaign’s Radio and Audio Advertising Summit. → Read More
Lloyds Bank: radio one of strongest, most trusted media for brands
Industry figures from Lloyds Banking Group and Mars discussed the importance of authenticity in audio at Campaign’s Radio and Audio Advertising Summit. → Read More
'Gen Z are quite suspicious of brands', agency leader says
While Mars' Richard Mashiter, who was also speaking at Campaign's Radio & Audio Advertising Summit, said the brand owner is working out how to move from mass reach to personalisation. → Read More
Adland inaccessible to young, diverse talent, VCCP study finds
Research identified six barriers to young people from diverse backgrounds applying to work in the industry. → Read More
Movers and Shakers: Asos, Oliver, The Independent, Gousto, Craft, The Athletic and more
Movers and Shakers: Asos, Oliver, The Independent, Gousto, Craft, The Athletic and more It's the first Movers and Shakers of the year, here's what you need to know about the hires, departures and promotions across the industry. → Read More
Fibre One invites visitors to satisfy their cravings in first UK pop-up
Fibre One invites visitors to satisfy their cravings in first UK pop-up Pop-up is part of an overarching brand campaign, which will go live again this month after initially launching last summer. → Read More