Vicki Krueger
Poynter
Florida, United States
Contact Vicki
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Vicki:
How to tailor your content for Facebook, Twitter and Instagram
Posting on social doesn’t mean you should post the same thing on every social platform. → Read More
6 ways analytics help you understand your social media audience
Different audiences live on various social media platforms, and their expectations for what you share (and how) can be wildly different. → Read More
7 ideas for writing blog posts
Even the best writers struggle from time to time in generating story ideas. → Read More
How to trim wordiness in your writing
Writers often use more words than they need. → Read More
3 guidelines for writing breaking-news leads
In an age in which technology gives us the ability to publish anytime, anywhere, on any platform, it can be tricky to choose the best lead–especially when the news is breaking. Here are some … → Read More
Checklists for covering 3 kinds of beats
Many traditional beats are defined geographically, either as a neighborhood (territorial) or a city or county (jurisdictional). Some areas that your beat covers may be obvious; others may not. Here… → Read More
5 fact-checking tips for editors
Facts matter in all types of writing, especially in news and informational texts. → Read More
From competition to avoidance: 5 styles of conflict resolution
Experts in conflict resolution say people tend to have a “default style” — a preferred approach that typically we rely on. Here are five styles, drawn from the work of conflict scholars Kenne… → Read More
10 questions for your headline-writing checklist
Headlines are lifelines to our readers. They grab attention, build trust and help time-pressed consumers focus on the stories they care most about. How do you ensure that they are engaging as well … → Read More
How innovative is your company? Ask these 6 questions
Innovations can be analyzed so you can evaluate whether they will work at your organization. After you’ve come up with an idea, here are some questions to ask about your organization and its … → Read More
Here’s what you should consider before using a fact-check rating system
One of the hallmarks of fact-checking is to demonstrate whether a claim has been corroborated by facts. Many fact-checking organizations use a rating system when they offer a verdict for a claim th… → Read More
9 tips for writing stronger headlines
Headlines are lifelines to our readers. → Read More
9 tips for writing stronger headlines
Headlines are lifelines to our readers. They grab attention, build trust and help time-pressed consumers focus on the stories they care most about. Here are nine ways to write engaging, accurate he… → Read More
9 tips for writing stronger headlines
From person-to-person coaching and intensive hands-on seminars to interactive online courses and media reporting, Poynter helps journalists sharpen skills and elevate storytelling throughout their careers. → Read More
9 ways to end your stories
There are endless ways to end stories, but few hard and fast rules. Yet every writer knows that the story must reach a satisfying conclusion. Here are a handful of strategies on which you can rely.… → Read More
9 ways to end your stories
From person-to-person coaching and intensive hands-on seminars to interactive online courses and media reporting, Poynter helps journalists sharpen skills and elevate storytelling throughout their careers. → Read More
2 types of leads that get right to the news
Whether you’re reporting news or telling a story, you know you have to entice your audience instantly. There are essentially two types of leads for any story: direct and delayed. One gets to … → Read More
2 types of leads that get right to the news
From person-to-person coaching and intensive hands-on seminars to interactive online courses and media reporting, Poynter helps journalists sharpen skills and elevate storytelling throughout their careers. → Read More
Pros (and cons) of open-ended or closed poll questions
Every poll involves a questionnaire that contains a standardized set of questions that are asked of every person. The way a question is asked can affect the answers that people give. In an open-end… → Read More
How to avoid clichés in your writing
Roy Peter Clark writes, “Clichés can multiply and take over your story like text-eating bacteria.” Playing your cards close to your vest…whistling past the graveyard…minding your p’s an… → Read More