Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Gini Dietrich is the founder and CEO of the Chicago-based integrated marketing communication firm, Arment Dietrich, lead blogger at Spin Sucks, co-author of Marketing in the Round, and co-host of the… → Read More
What should your marketing strategy be if want to sell your product to another company? For a number of years, the focus was on B2B marketing or business-to-business marketing. The goal was to appeal… → Read More
This is the second part of a two-part series on non-paid content promotion strategies. If you haven’t read the first part, I suggest you do so before moving on. DR: When we last spoke, we were talk… → Read More
I talked recently with Gini Dietrich, the founder, and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at the PR and marketing blog Spin Suck… → Read More
When Google wants someone to explain the latest developments in marketing to the top brands in the world, they bring Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubb… → Read More
Marketing and sales are closely related, but not exactly the same. It’s vital to your business that you know the difference. Just ask marketing expert Bryan Kramer. He is a two-time bestselling author of the...read more → Read More
Ardath Albee of Marketing Interactions, Inc. is one of the most influential marketing strategists around. Her tools and marketing techniques have helped multiple companies find better sales success.… → Read More
Omnichannel marketing is one of those business-y buzz words that seem to never get explained properly. But luckily, Ann Handley, best-selling author and marketing extraordinaire, answered some questi… → Read More
The world has Siri. The world embraces Alexa. Cars are driving themselves, sort of. So, what’s next for artificial intelligence? What about chatbots and customer service? One person that has a handle on the future...read more → Read More
Social media and sales go together perfectly. However, not all companies harness the power of social media and develop a strategy with their B2B sales professionals in the mix. Bernie Borges is one person that...read more → Read More
How would you like your company to be as successful in its marketing endeavors as Allstate Insurance, AT&T, Capital One, and the Bill and Melinda Gates Foundation? Your company can enjoy this suc… → Read More
Serving the B2B sector is not easy. Today, competition is ripe and ready to take your customers. To have a competitive edge, you need to find creative ways to insert your brand into a client’s rese… → Read More
Jay Baer, the founder of Convince & Convert, is a genius when it comes to developing social media and customer service strategies. He has helped countless big name companies, including Allstate and The United Nations,...read more → Read More
Jay Baer, the founder of Convince & Convert, is a genius when it comes to developing social media and customer service strategies. He has helped countless big name companies, including Allstate and The United Nations,...read more → Read More
Businesses often do not put enough effort into their subject headings, especially for marketing campaigns. However, the subject line is by far the most important aspect of email marketing. It is a prime opportunity to...read more → Read More
Andy Crestodina has been in the web design and interactive marketing space since January of 2000. In that time, he’s helped thousands of people do a better job getting results online. He’s a true… → Read More
Artificial intelligence has a bad rap. When sci-fi movies started depicting AI as a means for computers to take over the world, people began to fear the idea of artificial intelligence. However, most… → Read More
“Leave the gun, take the cannoli.” While this is not a phrase that Joe Pulizzi uses in his content, it is one that we can all associate with him, as he is the undisputed Godfather...read more → Read More
Nancy Harhut is an expert when it comes to blending creativity with science to prompt a response in marketing. Nancy was named the NEDMA Direct Marketer of the Year, Ad Club Top 100 Creative Influenc… → Read More
Jay Baer is no stranger to social media and customer experiences. In fact, he is the brainchild behind Convince & Convert – a digital marketing powerhouse that supplies services to some of the… → Read More