Cara Ameer
Inman News
California, United States
Contact Cara
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Cara:
Want To Be An Exceptional Real Estate Leader? Adopt These 10 Traits
In the ever-changing, convoluted business of real estate, it takes a lot to be a standout leader. Whether you run a large brokerage or manage a small team of two, these 10 traits will help you lead with compassion and competence. → Read More
8 things mortgage lenders do that frustrate agents
When the loan process gets derailed, it can set off an entire contagion of events that create a tremendous amount of stress for all involved. Here are eight things mortgage lenders do that frustrate agents to no end. → Read More
7 ways sellers sabotage their home sale
Despite an agent’s proactive efforts, many potential sellers insist on doing things their own way. Sometimes it's better to tell your sellers what not to do to get your point across. → Read More
5 pricing myths your sellers probably believe
What the data says, what an agent recommends and what the seller wants are often three different things. Here are five of the biggest discrepancies between expectations and reality. → Read More
How to suss out the 'looky-loos' from actual prospects
As agents, we often have to deal with insincere people who are not serious about purchasing or selling properties. Here's how to spot them and prevent them from wasting your precious time. → Read More
Where's a real estate agent's place in polarized times?
A real estate agent’s role is that of a leader, ambassador, problem-solver — a pillar of the community. When times are tough, issues are polarizing, and clients could fall on either side, agents need to lead, inspire and unify. → Read More
How To Crush Problematic Agent Behavior Before It Kills Your Deal
Managing clients throughout the buying or selling process requires 100 percent laser focus to get the deal done. Throw a challenging agent on the other side of the transaction, and you’re likely to encounter deal-killers along the way. Here are some of the problematic behaviors agents exhibit and how to squash them. → Read More
Why there's no magic pill for lead generation
No matter what you do, there is no magic pill when it comes to old school versus new school prospecting methods. New opportunities truly arise out of a diversity of marketing techniques. → Read More
Buyers Trying To Cut Corners? Don’t Let Them Make These 6 Mistakes
Buyers often want to charge full throttle into the homebuying process with a "penny-pinching" mindset, but agents can save these clients money and heartache by taking the time to explain how shortsighted and expensive these corner-cutting tactics can be. → Read More
7 mistakes your sellers should avoid at all costs
With the ultimate goal of trying to net as much money after the sale as possible, sellers can actually cost themselves more money while trying to save it. Here are seven costly mistakes sellers make. → Read More
7 myths buyers actually believe
Make sure that your clients and others really understand how the real estate market works in order to eliminate misunderstandings. Here's how. → Read More
How to avoid 7 contingency issues that can derail your deal
Home sale contingencies come in all shapes and size. Here are some strategies for pushing ahead when they threaten to derail or significantly slow down a transaction → Read More
How to answer 10 common seller appraisal questions
Here are 10 questions that homesellers will most likely ask during the appraisal process. Here's how to best respond to prepare them for all outcomes. → Read More
Inspection’s Over! 7 Tips For Renegotiating Repairs, Credits And Reductions
Welcome to one of the most confusing parts of the real estate transaction. There is no handbook for post-inspection negotiation, and no amount of training can tell you exactly what to do because, quite frankly, it depends on the specifics of the deal. Here are seven tips to help you navigate the murky waters with your clients. → Read More
Inspection time! 8 questions buyers will surely ask
Your buyers got the house. What’s next? Besides the flurry of paperwork associated with the loan, coming up next on this episode of “The Reality of Real Estate” is the home inspection. As you’re breaking your buyers into real-life real estate, here are eight buyer inspection questions you should be ready to answer. → Read More
Inspection coming up? An 11-point checklist for your sellers
When a buyer’s inspector is examining a home inside and out, imperfections are bound to turn up. Here’s how to best prepare sellers for this marathon event. → Read More
7 reasons pre-listing inspections are an absolute must
Contrary to popular belief, the celebrations shouldn't begin right when a contract is executed -- in fact, it marks the beginning of a long and uncertain process to a potential closing. The best way to increase a seller’s chances of closing smoothly is to have a pre-listing inspection done before ever coming on the market. Here are seven reasons why. → Read More
10 real estate deal-killers (and how to handle them)
Real estate is wrought with deal-killers at every turn. Sometimes, no matter how proactive you are, surprise rears its ugly head and throws a wrench in the entire transaction. A savvy agent is ready with a plan B if needed. Here are 10 home-sale killers and how to deal with them. → Read More
12 tips you should give to all first-time sellers
A lot has been written about how to prep first-time buyers, but when it comes to giving sellers advice, not so much. In addition to the usual home-prep and for-sale advice, here are 12 tips for first-time sellers that’ll help quell their fears. → Read More
9 negotiation roadblocks that can stall your deal
Invariably, in high-stress and high-emotion situations like buying and selling real estate, there are often points where things can become stalled, and everyone needs a time out. Here are nine situations in which negotiations can easily get put on pause. → Read More