Deanna Zaucha
Pagemodo
Washington, DC, United States
Contact Deanna
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Deanna:
5 Small Business Hashtag Basics Learned from Wedding Hashtags
When we talk about social media, a discussion around hashtags is never too far behind. We’ve talked about hashtag etiquette, the best ways to share your hashtag, and great hashtag campaigns on social. But today, we thought we would get back to the basics and talk about what makes a great hashtag. And while there are plenty of brands and companies to choose from to gather great advice for small… → Read More
Super Bowl Sunday Social Media Match-Up: Will the New Facebook Sports Stadium Win?
Many social media platforms are well-prepared for Super Bowl Sunday, with Twitter leading the way and Snapchat organizing a content deal with the NFL. But what about Facebook? → Read More
Super Bowl Sunday Social Media Match-Up: Will the New Facebook Sports Stadium Win?
As we approach Super Bowl Sunday (February 7th), most marketers are preparing for the inspiring commercials that will require blog posts to be written the next day and tweets to be sent right away – hoping for their real-time marketing glory moment. Many social media platforms are well-prepared for the day already. Twitter, as always, is the main player with their chronological timeline, recent… → Read More
Your Small Business Toolkit for 2016
When looking to improve business operations in 2016, the vast amount of small business tools available to you can be overwhelming. That’s why we took it upon ourselves to create your Small Business Toolkit for 2016 which will advise you to the tools perfect for everything from accounting and human resources to email and social media marketing. Let’s dive in! File Sharing and Storage Google Drive… → Read More
2016 Social Media Image Size Cheat Sheet
There’s no doubt that we are big believers in visual content. We have shared how to design, share, and customize images to make the biggest impact to your 2016 social media marketing plan. But to ensure that your designs are REALLY ready for posting, we have found this infographic from Constant Contact breaking down each social media platform’s standards on image uploads. Save the graphic below… → Read More
Recap: 5 Amazing Gadgets from CES 2016
Cover Image via Kobby Dagan / Shutterstock.com Last week was an exciting week in the world of tech. The iconic Consumer Electronics Show (which has been around since 1967) was held on January 6 to January 9 in Las Vegas, Nevada. While there was an incredible amount of innovation and adaptation shared over the four … → Read More
The 9 Types of Twitter Ads You Need to Know for 2016
On Tuesday, January 5th, Twitter announced a new ad format in their advertising suite called Conversational Ads. In short, these new ads will make it easier for consumers to engage with your brand and spread your campaign message. This is an exciting addition to Twitter Advertising, but if you are new to the social media advertising world, you may not know all of your Twitter ad options. Things… → Read More
New in Tech: RIP Internet Explorer 8, 9, and 10
The infamous Internet Explorer is a browser we all love to hate. For users, it’s notoriously slow, and for marketers it is the bane of our email marketing and web design testing processes. But lucky for us, Microsoft has announced that support for older versions of Internet Explorer will end on January 12, 2016. This … → Read More
12 Twitter Stats to Help Your Small Business Get More Conversions [Infographic]
Only 34% of marketers use Twitter to successfully generate leads.” – Hubspot You’ve already read the top tips for posting on Twitter, how to fully utilize a Twitter header photo, and what i… → Read More
Digital Marketing 2015 Recap: Is Your Small Business Ready for 2016?
We are only one day away from 2016, which means that we have become a bit nostalgic about the last year of content we have created for you. In a digital world, tips, tricks, and tools are often being changed, updated, or have disappeared. However, we think the following articles we’ve written about web design, digital marketing, … → Read More
12 Twitter Stats to Help Your Small Business Get More Conversions [INFOGRAPHIC]
> Only 34% of marketers use Twitter to successfully generate leads.” You’ve already read the top tips for posting on Twitter, how to fully utilize a Twitter header photo, and what it takes to prolong the half-life of your tweets to improve engagement on Twitter – but what about optimizing valuable engagement and turning it into meaningful leads? The following statistics about Twitter’s millions… → Read More
Calling All Last Minute Shoppers: 12 Tech Toys to Give This Season
2015 has been a busy year! Small business owners and entrepreneurs have had to learn more about video, survive Mobilegeddon to focus on SEO, and start to think about life on Mars thanks to SpaceX. So if you are one of those busy businesspeople, we know that holiday shopping may not have been a top … → Read More
Get in the Holiday Spirit: Brands that Deck the Walls on Social
One of my favorite parts about the holidays is the spirit of giving and sharing. This is especially true when it comes to how brands decide to creatively share the holiday spirit on their social medi… → Read More
Avoid These 8 Small Business Website Mistakes
You know just how important websites are to your small business. But did you know that a third of small business owners maintain their websites themselves? When creating your own website it is important to stay away from costly websites mistakes outlined in the infographic from MyCase below. 41% of small business owners who plan … → Read More
Get in the Holiday Spirit: Brands that Deck the Walls on Social
One of my favorite parts about the holidays is the spirit of giving and sharing. This is especially true when it comes to how brands decide to creatively share the holiday spirit on their social media platforms. While we have told you the 10 social media marketing materials to prepare for your own social media presence, we thought we would share some of our favorite displays of holiday cheer we… → Read More
What Entrepreneurs Can Learn from Zuckerberg Eating His Own Dog Food
If you are unfamiliar with the phrase “eating your own dog food,” Investopedia defines the phrase as… A colloquialism that describes a company using its own products or services for its interna… → Read More
What Entrepreneurs Can Learn from Zuckerberg Eating His Own Dog Food
If you are unfamiliar with the phrase “eating your own dog food,” Investopedia defines the phrase as… > A colloquialism that describes a company using its own products or services for its internal operations.” The benefits of dogfooding are easy to identify: * When you challenge yourself and your employees to use your products, you can learn valuable lessons about the needs and experiences of… → Read More
7 Questions to Build a Successful Brand Identity [QUIZ]
The foundation of a successful small business is the understanding of who you are, and differentiating yourself from the rest of the businesses already out there. In order to accomplish this you must explicitly identify your brand to reflect your true self through every piece of content that your customer may come across; whether that is your … → Read More
10 Small Business Website Do's and Don'ts [INFOGRAPHIC]
You may be starting to think about updating your website for the holidays and the New Year… But before you get started, do you know the factors of web design to help you build your best small business website? WeddingWire did you a favor and created a great do’s and don’ts infographic list to check (and … → Read More
The Small Business Beginner’s Guide to Snapchat
Last week, we gave you 3 stats to help drive your 2016 social media marketing strategy and polled readers about which social media platform they felt LEAST comfortable using heading into the new year… → Read More