Rae Witte
TechCrunch
New York, United States
Contact Rae
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Rae:
How disruptive could a Nike-owned resale platform be? –
The concept of a Nike-owned resale marketplace specifically for Nike products is extremely intriguing. → Read More
The Kindbody TC-1 –
It’s telling of our maturity as a society that infertility is a concept approached with awkwardness and uncertainty. → Read More
How compassion and inclusivity are helping Kindbody change the fertility industry –
When the topic of fertility comes up, we often hear hushed tones discussing someone else’s or their own journey through infertility. → Read More
Why focusing on holistic care helped Kindbody triple its revenue in 2021 –
Kindbody isn’t solely selling a dream of belonging, however — there is a large focus on the consumerism of patient care. → Read More
Chipping away at the problems of reproductive healthcare, one patient at a time –
One in eight couples, single parents by choice and much of the LGBTQ+ population in the United States seek out fertility services. → Read More
I Went To A Sound Bath In Joshua Tree & I've Never Felt More Relaxed
This is what it was like to take a sound bath in Joshua Tree at the renowned Integratron. → Read More
How Nike innovates for everyday athletes –
Eight years ago, Nike decided it was time to expand the Nike Sports Research Lab (NSRL), which was housed in the Mia Hamm building across company headquarters. Now a full five times the size of its former self, the NSRL, which occupies the top floor of the brand-new LeBron James Innovation Center, is big enough […] → Read More
Instagram Stories changed the way we flirt forever
This story is part of Thirst Week, a Mic series that explores modern desire and how the world around us shapes the way we lust. On the 2015 underground smash “Who’s Gonna Get F*cked First” from Atlanta rapper Father, his Awful Records collective… → Read More
Everything entrepreneurs need to know about StockX –
StockX is a unique company at the nexus of two radical transitions that isn’t just redefining markets, but our culture as well. → Read More
How StockX became the stock market of hype –
StockX may be a multibillion dollar juggernaut with massive influence radiating throughout sneaker culture today, but it started with taking the leap to transforming a personal passion into a business plan. → Read More
Authentication and StockX’s global arms race against fraudsters –
In this part of the EC-1, we’ll explore how authentication got started at StockX and how it has grown, as well as what it takes to compete with the fakes — and the fallout when the company gets a decision wrong. → Read More
Where StockX fits in the business of sneakers –
E-commerce startups and tech companies have sprouted up to target this connected cultural consumer, and StockX has had to run quickly to maintain its product and marketplace lead. → Read More
The consequences of scaling up sneaker culture –
While StockX’s idea of access does circumvent gatekeeping and the backdoor deals of the past to an extent, it has come at the cost of having access taken from vibrant regions, brick-and-mortar stores and small businesses to those with more capital. → Read More
What does accountability look like in 2020? –
The lack of substantial progress toward true representation, diversity and inclusion across several industries illustrates what hasn’t worked. → Read More
Demand for fertility services persists despite COVID-19 shutdowns –
Plenty of investments are made during a recession, and it’s no secret that smart investors will put money into recession-proof markets. → Read More
Five CEOs on their evolution in the femtech space –
Rae Witte Contributor Share on Twitter Rae Witte is a New York-based freelance journalist covering music, style, sneakers, art and dating, and how they intersect with tech. You can find her writing on i-D, The Wall Street Journal, Esquire and Forbes, among others. More posts by this contributor Nike is making footwear to improve athletes’ […] → Read More
Online-only platforms are going offline with permanent spaces
The retailpocalypse started in 2010. It followed the 2008 global recession, with the parallel birth and rise of social media adding fuel to the growth of online... → Read More
Instagram Stories changed the way we flirt forever
This story is part of Thirst Week, a Mic series that explores modern desire and how the world around us shapes the way we lust. On the 2015 underground smash “Who’s Gonna Get F*cked First” from Atlanta rapper Father, his Awful Records collective… → Read More
How Nike is making footwear to improve athletes’ efficiency for the Tokyo Olympics –
All it takes to win a gold medal at the Olympics is the best performance on the day of the event. To that end, Nike introduced innovation-led products with proven performance-enhancing results. → Read More
'PARTYNEXTDOOR TWO' Album Influence Five Years Later
Before meme music and stream chasing, we take a look back to a time when PARTYNEXTDOOR, an artist no one knew much about, changed the sound of R&B. → Read More