Katie Gaab
Cision Canada
Washington, DC, United States
Contact Kathryn
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Kathryn:
Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit
Now is the time to begin pitching your holiday story. Inform your pitches by following these deadlines from some of the biggest lifestyle media outlets. → Read More
What Can You Get Out of Real-Time Monitoring?
Someone is voicing their opinion right now on social media. Do you take the time to listen? Learn how your brand can benefit from using media monitoring software. → Read More
Boosting Reach With the Paid Media 1-2 Punch
In such a crowded landscape, how will you get your content to stand out? Learn how to use social ads and sponsored posts to better reach your audience. → Read More
Leverage These 4 Media Types to Impact Your Audience
To create successful campaigns, brands need to connect with influencers. How? They must rely on an integrated communication strategy. Learn how in this post! → Read More
How a Unified Team Results in More ROI
Does your measurement strategy give you an in-depth look at your efforts? Learn how to team up and implement the multi-touch attribution model in this post. → Read More
The Importance of a Social ROI Lifecycle
Do you know how to measure your brand's social impact? Learn how to navigate the social ROI lifecycle with these three steps. → Read More
How The Los Angeles Times Decides Which Stories Have Star Power
At the most recent Cision Connects event, four Los Angeles Times editors explored the evolving entertainment journalism landscape. Get all their tips and insights! → Read More
Free Tip Sheet! Combine Influencer Marketing With PESO
Your audience ignores 350 ads daily. Your content is likely drowned out too. How can you change that? Integrate the PESO model to team up with influencers! → Read More
Who's Talking About Your Brand?
Do you know how many of the hundreds of millions of daily social media posts reference your brand? Find out how to measure mention volume in this post! → Read More
National Cotton Council Stays FEC Compliant With Cision
Are you struggling to stay compliant with the FEC? See how the National Cotton Council of America uses Cision to file, balance and export all of its reports! → Read More
Social Media Influencers: The Ultimate Partners for Your Brand
How will you earn your audience's attention? By working with social media influencers. Learn how with insights from Natalia Dykyj's and Stacey Miller's webinar! → Read More
From Cision’s Media Database to NBC’s ‘Today’ Show
Have the perfect pitch but not sure who to target? See how VC Inc. Marketing used Cision to score a segment on one of the most watched TV morning shows. → Read More
Is Your Influencer Relations Program Failing?
What's keeping your brand from reaching your audience? See if you're making one of these three influencer relations mistakes and what you should do instead. → Read More
3 Reasons Why Your Brand Must Be Mobile
Sixty-eight percent of American adults own a smartphone. Has your brand evolved with the mobile trend? Learn why you must shift to be mobile-friendly. → Read More
Top Trends From State of the Media 2016
When was the last time you reevaluated your brand's pitching strategy? Stay on the cutting edge of the news industry with this year's top trends. → Read More
How to Create Content Journalists Want to Cover
Are you giving reporters what they want. Learn to improve your pitching strategy and stand out from competitors by sending these four types of content. → Read More
How The Washington Post Shifted Gears
How have traditional print newspapers evolved? We turned to 4 major editors for answers at Cision Connects with The Washington Post. See what they had to say! → Read More
Free Tip Sheet! Why Measuring Social’s Impact Matters
Nearly all brands manage a handful of social accounts. But does yours know the outcome of its efforts? Learn all about the importance of measuring social ROI! → Read More
Podcast: What Is Influencer Marketing?
Can't reach your target audience? Learn how to incorporate influencers into your marketing strategy. Tune into The Influence Pros Podcast for weekly insights! → Read More
The New Pitching Rules: Q&A With Michael Smart
Keep getting the cold shoulder from reporters? Get a glimpse the tips and tactics pitching coach Michael Smart will cover at his upcoming webinar. → Read More