Zachary Reiss-Davis
Salesforce
San Francisco, CA, United States
Contact Zachary
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Past articles by Zachary:
Personalized Advertising Content for the Win
This week, we look at how personalized advertising content, driven by your own customer data, drives real results for both e-commerce purchases and for brick and mortar stores. All of your digital content needs to be both personalized and relevant to your customers, and this holds true for your digital advertising. In a recent study, Rapt Media found 75% marketers of marketers say that there’s… → Read More
High U.K. Advertiser Demand for Facebook Ads on Black Friday, Cyber Monday
For years in the United States, Black Friday -- the day after American Thanksgiving -- has marked the official start of deep discounts and the Christmas shopping period. Five years ago, it didn’t exist in the United Kingdom, but this year, Visa Europe predicted expected “as much as £2B spent in → Read More
Key European Findings From The Advertising Index Report
Salesforce launches latest Advertising Index Report. Here's the the key insights from European advertisers including video view & mobile app ads analysis. → Read More
High Advertiser Demand for Facebook Ads on Black Friday, Cyber Monday
Black Friday marks the official start of deep discounts and the holiday shopping period for U.S. consumers. A retail analyst predicted last week that “between Thanksgiving and Cyber Monday, $80 billion will be spent online as well as in stores”, and according to eMarketer, in 2014 Cyber Monday “was → Read More
Salesforce Launches Latest Advertising Index Report — Includes Video View and Mobile App Ads Analysis
Salesforce has aggregated and analyzed all the advertising spend through our advertising platform (Social.com) from April 2015 to June 2015. In this post, we provide key highlights of the analysis; a deeper dive into the data, including performance metrics by country and industry, are in our full → Read More
Coordinate TV and Twitter Ad Campaigns for Better Results
The modern experience of watching a television screen is intrinsically tied to using a second screen as well -- the screen of a smartphone. In fact, 84% of smartphone and tablet users say they use their devices while watching TV, and over one million people in the United States turn to Twitter as → Read More
So How Do Facebook Custom Audiences Work, Anyhow?
Bring the power of your CRM to your advertising Advertising based on your own first-party customer data (or CRM data) and how your customers already engage with your brands is one of the most powerful ways to advertise today. Facebook Custom Audiences is one of the most powerful ways to leverage → Read More
How to Enhance Your Email Marketing With Facebook Advertising
Email marketers face a number of challenges today that advertising can help with, including the need to: Grow your email subscribers list. You are always working to grow your email subscribers, because every new subscriber is a potential revenue opportunity. Reengage your unengaged subscribers. → Read More
8 Ways You Need to Prepare for the Holiday Advertising Season
The biggest time of the year is fast approaching for marketers and advertisers - In the United States alone, $616 billion will be spent on shopping for the winter holidays, according to the National Retail Federation. We recently published a list of ways that Email Marketers must already be → Read More
Why Consumers and Advertisers Both Love Instagram
We’re excited to be part of the Instagram advertising rollout, and wanted to share some key stats about the platform in advance of a webinar we’re doing Wednesday October 28th (sign up here). Instagram’s growth over the past several years has been absolutely meteoric. It had just 50 million monthly → Read More
The Next Wave Of Digital Advertising
There have been three major innovations in the history of digital advertising: The modern banner ad and display ads, started by Hotwired then DoubleClick Search advertising, based on keywords, led by Google and Yahoo Identity-based advertising, led by Facebook Additionally, the digital → Read More
The Next Wave Of Digital Advertising
There have been three major innovations in the history of digital advertising: The modern banner ad and display ads, started by Hotwired then DoubleClick Search advertising, based on keywords, led by Google and Yahoo Identity-based advertising, led by Facebook Additionally, the digital → Read More
Advertising Insights: Instagram Interest, Reach Millennials on Facebook, Video Ad Growth
This week, we show how your peers are extremely excited to get started advertising on Instagram, how you can reach more Millennials and Hispanics on Facebook than with TV, and how the growth of digital advertising is accelerating much faster than the growth of TV ads. Advertising Age just asked US → Read More
Video Ads Are Today’s Big Thing
Your customers on Facebook and Twitter no longer occasionally consume video content, or using video content as an afterthought. In fact, your customers are now consuming video as a primary reason to use these platforms. While TV is still the way people consume the most video, in the United States, → Read More
Learn How TripIt Optimizes Facebook Ads Based On Real Business Results
At Salesforce, we are thrilled to work with top marketers and advertisers to reach their business goals, and to recognize their success. One way we do that is our annual Surfboard awards, given to 12 of our top customers for their digital marketing success and innovations. This year, TripIt by → Read More
Facebook Mobile App Installs Cost More on Android in Five Countries
At Salesforce, one of the biggest questions that we get from our customers who promote mobile app installs, especially customers at gaming companies, is how their costs to install an app compares to that of their peers. In our most recent advertising benchmark report, we published data on how → Read More
Facebook Lookalike Expansion Creates Better Results For ArcSoft
At Salesforce, we’re always excited to measure the performance of new ways to target consumers with ads across the platforms which we support - Facebook, Twitter, LinkedIn, and Instagram. Facebook Lookalike Audiences enable advertisers to target Facebook ads by building groups of Facebook users who → Read More
Advertising Insights: Mobile Ad Blocking, Political Ad Explosion, Use of Customer Data
This week, we’re sharing three very different views into the advertising is being transformed, by mobile ad blocking software, the explosion of political ads in the United States, and marketers desire to use their own customer data more effectively. Today, the adoption of ad blocking software in → Read More
Advertising Insights: Mobile Ads Across Industries, Twitter Globally, Facebook Videos
This week, we’re showing you the power of mobile advertising for 11 different industries, the global reach of Twitter, and the power of promoting native videos on Facebook. Mobile advertising is rapidly beginning to dominate digital advertising overall. For the first time, eMarketer forecasts that → Read More
Salesforce Ads Benchmark: Key Trends Across Facebook, Twitter, LinkedIn
In the last 18 months there has been a seismic shift in both the entire digital and advertising landscapes. A few of the major shifts: Mobile is further entrenching itself as the first screen; according to Yahoo, people spend more minutes per day on their mobile devices than watching TV. In → Read More