Lauren Dugan
AdWeek
Kitchener, ON, Canada
Contact Lauren
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Lauren:
5 Types of Calls to Action You Should Be Using on Twitter
Take a look at these 5 examples of great Twitter calls to action and get more action from your tweets. → Read More
3 Ways to Be a Better Listener on Twitter
Listening on Twitter can lead to more sales, networking opportunities and better information. Here's how to be better at it. → Read More
5 Reasons Why You’re Losing Twitter Followers—And What to Do About It
Are you rapidly losing Twitter followers? Plug that leak using these five tips! → Read More
13 Ways to Generate Revenue on Twitter
Tired of explaining Twitter’s value in terms of “brand awareness”? Try using Twitter to improve your bottom line instead! → Read More
Why All Your Tweets Should be Directed to Just One Person
There are plenty of reasons why your content isn't getting the engagement you'd like on Twitter - but one that is often overlooked by marketers is its lack of focus. → Read More
Putting on a Last Minute Event? 7 Tips to Promote it on Twitter
In a perfect world, we would have months to prepare for an event. We would have nicely organized lists, a smooth process, an effective team and no stress. But, as most marketers know, this is not a perfect world. Sometimes, plans get derailed and communication breaks down. Sometimes, an opportunity for an event comes up at the last minute. And sometimes, we’re just plain too busy to think that… → Read More
How to Create a Holiday Twitter Schedule
Social media never sleeps - not even on Christmas Eve! Here are some tips for scheduling your Twitter account during the holidays. → Read More
7 Types of Twitter Contests to Boost Your Reach And Engagement
Looking for more reach and engagement on Twitter? Try running a contest! Contests can benefit your brand in a number of ways. They can increase your number of followers, improve your reach and visibility, encourage your followers to engage more with your content, generate positive sentiment and more. If you’ve considered running a Twitter contest, but aren’t quite sure where to start, we’ve got… → Read More
How to Transform Your Employees Into Advocates Using Twitter
Let your employees tweet about your company, and you'll reap the rewards. → Read More
5 Tips for Engaging With Influencers on Twitter
Are you engaging in influencer marketing on Twitter? Here's how to increase your reach, exposure and credibility by leveraging influencers. → Read More
5 Ways to Integrate Twitter Into Your Cross-Channel Marketing Campaigns
Your audience uses Twitter, but also Facebook, Instagram, websites, forums... learn how Twitter can power your marketing across all channels. → Read More
Twitter Might Ditch The 140-Character Limit: What This Means for Marketers
There’s a lot that separates Twitter from other social networks. Its open nature, which allows anyone to follow anyone else. Its real-time display of tweets, which lends itself to live events and breaking news. But arguably, the most defining feature of Twitter is its 140-character limit – and this might be going away. The blogs have been going wild this week as news broke about Twitter… → Read More
How to Set And Achieve Your Goals on Twitter
Be clear about what you want to get out of Twitter, and how you'll get it. → Read More
How to Make Your Tweets Mobile-Friendly
Make sure your tweets reach your on-the-go audience. → Read More
How to Curate Content on Twitter in 10 Minutes a Day
Do you have trouble finding great stuff to share on Twitter? Are you scrolling so far down your timeline that your fingers start to cramp up? There’s a better way to curate content on Twitter – and it only requires 10 minutes a day. Our previous “10 minutes” post about doing Twitter marketing in under 10 minutes a day offered advice for maintaining an active Twitter account without spending all… → Read More
Don’t Write Your Next Blog Post Without Checking These 3 Twitter Search Tools
Blogging can be tough, so why not make things a little easier for yourself by leveraging Twitter? → Read More
How To Do Twitter Marketing in 10 Minutes a Day
If you're low on time, here's a plan for getting all your tweeting done in 10 minutes a day. → Read More
3 Creative Ways to Use Twitter Hashtags to Promote Your Business
Try something new with your hashtags. → Read More
5 Benefits of Building Relationships With Twitter Influencers
It's time to start connecting to your Twitter influencers - here's why. → Read More
Which Popular Twitter Type Are You: Curator, Promoter or Social Butterfly?
Which one of the three most popular Twitter personalities are you most like? → Read More