Ayesha Salim
The Drum
United Kingdom
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Past articles by Ayesha:
Real people are emotional & tribal: Join The Drum debate at Cannes Lions
With technology being at the forefront of people’s minds when it comes to driving successful business decisions, one important element often gets side-lined: the power of feelings. → Read More
YouTube Re:View: Drag Race makeover & carpool karaoke with Adam Levine
Welcome to our YouTube Re:View. This week we have a musical marathon for you with the new World Cup theme song, Jennifer Lopez goes black and white and Adam Levine sings along with James Corden to his best Maroon 5 tracks… → Read More
DOOH and the future of commuter storytelling: what is the next phase?
The digitisation of out of home (OOH) continues at breakneck speed, providing huge opportunities to brands for reaching a hyper-connected urban audience. Digital out-of-home (DOOH) is transforming the way marketers communicate with consumers on-the-go, not just with the availability of data but also a creative potential. And as commuters spend lengthier times in the back of cabs – how can… → Read More
YouTube Re:View: Christina's comeback, Backstreet Boys & intruders in the night
Welcome to our YouTube Re:View. This week, Christina Aguilera and Demi Lovato re-emerge from an oppressed futuristic prison, the Backstreet Boys reappear, and robots jog among us ordinary humans... → Read More
The Drum @ Cannes Lions 2018: Drum Arms pub, a luxury yacht, lots of talks & big reveals
The Drum returns to Cannes Lions International Festival of Creativity to bring you content, connections and conversations. From uncovering the paradox of purpose, to understanding the impact of new technologies, to looking into the future of creativity and indeed industries like TV and adtech, our series of stimulating debates will bring together compelling speakers and ideas. And one very… → Read More
New report: how marketers can use GDPR to their advantage
The General Data Protection Regulation (GDPR) and the notion of transparency should be a convenient opportunity to gain a competitive edge, rather than be viewed as a threat to marketers, according to a new report. → Read More
YouTube Re:View: Deadpool dancing, driving with Mourinho & Kris Jenner's assistant
Welcome to our roundup of YouTube Re:View. This week, we witness José Mourinho trying to teach comedian Jack Whitehall how to drive and Deadpool dancing to Céline Dion. → Read More
YouTube Re:View: Ant-Man, behind-the-scenes with Prince & comedy at the White House
Welcome to YouTube Re:View. This week, Marvel has released the trailer for Ant-Man and The Wasp and the movie is looking ace. The Avengers film franchise has been mega successful breaking box office records and we predict that this latest installment will not disappoint. → Read More
Time to ditch Black Friday? Lessons from Chinese internet giant Alibaba
According to founder Jack Ma, China’s internet behemoth Alibaba is set to become the world’s fifth largest economy by 2036. In fact a large proportion of China’s retail shopping is driven by mobile and is said to be “racing ahead” of US and other markets in merging the online and offline worlds. → Read More
The agency/client turnover: how agencies can fix the broken creative process
The agency world has faced a bit of a tumultuous year. Brands that traditionally outsourced creative are starting to bring it in-house to be more efficient. Meanwhile agencies are still working with outdated principles, processes and technologies. In this competitive pitch market, with timing of the essence, how can agencies improve their engine that runs their business? What capabilities do… → Read More
Spotify, Diageo and Wavemaker talk audio in an industry obsessed with visual experiences
The potential of using audio to reach consumers in new ways is yet to be recognised by brands. Is the lack of standardised measurement and complex ecosystem holding the industry back from fulfilling its ambitions? Speakers from Spotify, Diageo and Wavemaker at the ‘Age of voice’ Spotify and The Drum event in London gathered to discuss. → Read More
YouTube Re:View: Ariana Grande’s ‘no tears’, royal baby names & Christina Aguilera’s carpool karaoke
Welcome to our YouTube Re:View. This week a jaw-dropping scene in singer Ariana Grande's new single, the new royal baby name, and Home Alone star Macaulay Culkin on The Ellen Show. → Read More
Picking the right influencers and how to tell a story to the sceptical consumer: Top tips from Matter of Form
Influencer marketing has risen in popularity among brands in recent times. Marketers are noticeably appreciating the value of influencers in raising brand awareness, creating authentic content and driving engagement. But while marketers are continuing to invest in this space, according to a recent report, only 36% of marketers feel their influencer marketing efforts are effective. → Read More
YouTube Re:View: #Beychella, a magician’s spell & autocomplete interview
Welcome to our YouTube Re:View. This week we celebrate Queen B’s spectacular performance at the annual Coachella Valley Music and Arts Festival in California, sob uncontrollably thanks to a magician and take a trip to a hotel somewhere far into the future… → Read More
Planning for agility: the importance of data, audience and dissenters
Agility is a word marketers need to get comfortable with as they are increasingly being required to plan their marketing initiatives while being responsive to changing consumer needs. But can agility and creativity work hand in hand? And how should marketers be structuring their processes to respond better, and faster? → Read More
Iotec continues transparency momentum with new tool
Iotec, in partnership with adtech company Ad/Fin, had launched a new transparency tool to verify every campaign by a third party. Called iotec Sight, the new service will allow clients to run an independent assessment of media cost, performance and spend efficiency, across all the campaigns they run – giving advertisers an added level of oversight and introducing a new level of trust to the… → Read More
Countdown to GDPR: 3 takeaways from The Drum and The Sun Arms panel
The clock for when the General Data Protection Regulation (GDPR) comes into place on May 25 is ticking. But is everyone feeling confident in adtech? And how prepared are they? At The Drum and Sun Arms GD'Pie'R panel in London this week, John Mitchison, director of policy and compliance at DMA Group, Yves Schwarzbart, head of policy at IAB, Jessica Douglas, GDPR services leader at IBM and Somer… → Read More
Does WorkBook solve the agency management challenge?
Drum Labs, a new offering by The Drum Studios, tests the latest marketing technologies on the market through an independent panel of experts, aka, our 'lab rats'. To mark its launch, our lab rats were asked to test WorkBook's agency management software in a two-hour demonstration session. → Read More
VR cannot rejuvenate all content marketing: Facebook and NYT on how to manage client expectations
Branded content is fast emerging as a recognised form of content in its own right – giving brands and agencies a platform to promote themselves and gain new audiences along the way. But what happens when a client wants to use Virtual Reality (VR) in their campaign and it is just not appropriate? → Read More
Digital transformation is nothing without a strong culture, new report finds
It’s the leaders at the top who are responsible for driving the cultural change needed to implement digital transformation, according to a new report. → Read More