Gord Hotchkiss
MediaPost
Kelowna, BC, Canada
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Past articles by Gordon:
The Pursuit Of Happiness 03/14/2023
The problem with happiness: It's kind of like quantum mechanics: The minute you try to measure it, it changes. → Read More
Finding Your Happy Place 03/07/2023
I put together a spread sheet of the 20 happiest countries according to one study, and started looking for the common denominators. → Read More
Real Life Usually Lives Beyond The Data 02/28/2023
The series "Travelers," now on Netflix, shows us how to go beyond mere data when trying to understand our customers or prospects → Read More
Good And Bad News About Black Swans 02/21/2023
Good: We may be able to predict extreme catastrophic events like earthquakes and pandemics through machine learning and neural networks. → Read More
Little White Paper Lies 02/14/2023
Imagine the world of corporate commissioned whitepaper research, where there is no such thing as peer review or academic rigor. → Read More
Why Infuriating Your Customers May Not Be a Great Business Strategy 02/07/2023
Well, duh. But many companies think they're much better at customer service than they actually are. → Read More
Finding The Space To Overthink 01/31/2023
The benefits of "overthinking" expansive thoughts that won't get interrupted, while in a peaceful locale, can't be overstated. → Read More
Older? Sure. Wiser? Debatable. 01/24/2023
If only one generation could vote, and if everyone's future depended on that vote, which generation would you choose to receive the ballots? → Read More
The Eternal Hatred Of Interruptive Messages 01/17/2023
In a study of the 50 most annoying things in life by online security firm Kapersky, deleting spam email came in at number 4. → Read More
Good And Bad News About Black Swans 01/10/2023
Good: We may be able to predict extreme catastrophic events like earthquakes and pandemics through machine learning and neural networks. → Read More
Harry, Meghan -- And The Curse Of Celebrity 01/03/2023
While their series is (according to Netflix) its most-watched documentary ever, the world seems to be responding with a collective yawn. → Read More
My Many Problems With The Metaverse 12/27/2022
If you think criminals aren't eying metaverse's opportunies, I have a virtual time-share condo in the heart of meta-Boca Raton to sell you. → Read More
In Search Of A Little Good News 12/20/2022
Enough crappy stuff has piled up this past year without me putting a toxic cherry on top with my last post of the year. → Read More
SaaS Inflation: Please Explain This To Me 12/13/2022
According to one report, price inflation for SaaS platforms is four times the rate of consumer inflation (as determined by the Consumer Price Index). → Read More
The Biases Of AI: Our Devils Are In The Data 12/06/2022
A recent study shows that the algorithms behind search are built on top of the biases endemic in our society. → Read More
1,000,000 Words To The Wise 11/29/2022
I have spent much of the last decade or so trying to understand -- and write about -- the thorny entanglement of technology and human behavior. → Read More
Using Science For Selling? Sometimes Yes, Sometimes No 11/22/2022
Introducing science into the marketing process may be like having Bill Nye the Science Guy teach you about quantum physics during Saturday cuddle time. → Read More
It Should Be No Surprise That Musk Is Messing Up Twitter 11/15/2022
Musk is "geek-smart," which can often come at the expense of other kinds of intelligence that would be a better fit in the role of CEO. → Read More
My Many Problems With The Metaverse 11/08/2022
If you think criminals aren't eying metaverse's opportunies, I have a virtual time-share condo in the heart of meta-Boca Raton to sell you. → Read More
My 10-Day Tech Detox 10/25/2022
What I learned from attempting to resist social media's siren call. → Read More