Jordan Crook, TechCrunch

Jordan Crook


New York, United States

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Past articles by Jordan:

Watch Activision unveil the next generation of Call of Duty right here

Call of Duty is one of the biggest franchises in the world of gaming, and we’re just a few short weeks from the debut of the next title. Welcome to the era of Modern Warfare II. Today at CoD Next, Activision is giving us our first look at live gameplay from MWII courtesy of more […] → Read More

Announcing the stellar VC judges for the TC Disrupt Startup Battlefield Finals

Disrupt is just a few short weeks away. Alongside our return to a live, in-person show, we’ve beefed up the Battlefield program. Two hundred companies have been hand selected by the TechCrunch editorial staff to grace the expo hall, 20 of which will launch their company for the first time live on our stage. The […] → Read More

Announcing the agenda for TechCrunch Disrupt 2022 –

Disrupt is turning 12 years old. If it were a human, it would be addicted to technology (which it is) and starting to get an attitude (again, yes). But after a couple of years coming to you virtually, the world’s most impactful tech startup conference is coming back to real life. The Moscone Center will […] → Read More

Founders, whales and the sea change in the entrepreneurial energy –

Equity is a TechCrunch podcast about the business of startups, where we unpack the numbers and nuance behind the headlines. → Read More

Casper king Philip Krim is getting into the insurance business –

Since departing his role as Casper CEO in 2021, Philip Krim has spent the majority of his time investing and incubating companies via Montauk Ventures. The latest is an insurance company called Ranger, which aims to elevate the agents in the insurance industry, rather than replace them. Most of the new-wave insurance platforms out there […] → Read More

Wonderbelly is taking on Tums –

Deep tech and D2C have very little in common, except Noah Kraft. The Doppler Labs founder, who first came into the spotlight in 2014 with the launch of a wireless earbuds company, is teaming up with his brother to start something brand new. Well, for clarity’s sake, the brother duo are actually disrupting something relatively […] → Read More

Curio lets NFT die-hards browse, track and buy all in one browser tab –

Folks dedicated to the world of NFTs have access to loads of analytics and browsing tools, but none of them really work together. At least, that’s how new startup Curio sees things. Curio taps into several different sources of data to provide a powerful analytics tool for both browsing and tracking the value of NFTs. […] → Read More

Summer launches to let you ‘try before you buy’ a second home –

As many millennials struggle to come up with the cash to buy their first home, plenty of other folks are looking to buy their second. Summer is squarely aimed at the latter group. Even for those affluent enough to think about a second home, there is still a tremendous amount of both cost and risk […] → Read More

Airbnb is reinventing itself — Brian Chesky tells us why –

We sat down with founder and CEO Brian Chesky to discuss the release, where Airbnb is headed, and how he's planning for the future. → Read More

Airbnb’s huge summer update preps for a new era of travel –

Last year, Airbnb CEO Brian Chesky said that the single-biggest challenge for the company was thinking like a startup, despite Airbnb’s tremendous growth over the last decade. The pandemic, he said, spurred the need to simplify and focus to survive. Since, Airbnb has put out hundreds of new features. Today, that continues on with Airbnb […] → Read More

Flyp wants to give power resellers enterprise-grade ecommerce tooling –

There is no shortage of platforms out there to sell your old stuff. From ThredUp and TheRealReal to Facebook Marketplace to eBay, the tech world has long sought to capitalize on the generally wasteful attitude of consumerism over the last half century. But lurking among these platforms is a group not often thought about, and […] → Read More

Felicis Ventures partners share the four pillars of scaling a SaaS startup –

At TechCrunch Early Stage, we sat down with Felicis Ventures partners Viviana Faga and Niki Pezeshki to talk about scaling, and why it's crucial to be "10x better" than the incumbents. → Read More

VC Lotti Siniscalco shares dos and don’ts in the Pitch Deck Teardown at TC Early Stage –

Carlotta “Lotti” Siniscalco, a partner at Emergence Capital, will lead an interactive session called Pitch Deck Teardown at TechCrunch Early Stage on April 14. → Read More

Womens leadership network Chief surges to unicorn status –

As Ariana Grande would say, god is a woman. So it should come as no surprise that Chief, the network designed to develop the leadership skills of women, has hit a $1.1 billion valuation in a matter of three years. The startup, led by founders Carolyn Childers and Lindsey Kaplan, just raised a $100 million […] → Read More

Learn how to get into YCombinator at TC Early Stage –

You’ve been head down and hard at work for what feels like a lifetime, you have an MVP to show for all that sweat equity, and you’re ready to jump-start your company’s trajectory. Building a startup can be a slow, lonely endeavor, but getting into a business accelerator can change that in a big way. […] → Read More

Unicorn founder Julia Collins shows how to tell your story to attract investors at TC Early Stage –

What determines the trajectory of your company? Is it the quality of your idea, perfect product market fit, your bold plan to TAM? One thing trumps these other important factors. The pitch — it’s the single most important step you’ll take to get your startup where you want it to go. The challenge is saying […] → Read More

Lightning strikes again as Electric hits unicorn status –

Wherever we are in the journey of navigating a pandemic, remote work is still hot. Electric, one of the many companies making it easier for organizations to work remotely, has capitalized on this trend so much in the past couple years that it’s now a unicorn. Founder and CEO Ryan Denehy told TechCrunch that the […] → Read More

Learn how to land your first investor from Sequoia’s Jess Lee at TC Early Stage –

Tapping personal savings or invoking the friends and family plan are signature hallmarks of fledgling startup finance. Eventually though, the majority of early-stage founders will leave their bootstrapping days behind and turn to institutional investors for the capital infusion they need to grow. It’s not easy for inexperienced, first-time founders to attract and secure their […] → Read More

Legal eagle Lindsey Mignano shares top VC financing tips at TC Early Stage –

All early-stage startup founders face countless challenges as they work to build, launch and scale a successful business. But confusing U.S. immigration and visa policies present an additional, dense layer of bureaucracy for foreign-born entrepreneurs interested in tapping the lucrative U.S. market. As a result, many of these founders, like tech startup co-founder Glen Wang, have […] → Read More

Atomic’s Hadley Wilkins defines the why, what and how of brand building at TC Early Stage –

In the early stages of building a startup, founders need every competitive advantage they can bring to bear. You’re not only competing against established players, but also with other pre-launch startups gunning for the same market opportunity. While it’s natural to focus on finding product-market fit, testing and iterating your MVP to launch-worthy status, adding […] → Read More