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Engaged followers yield far greater benefits than mere viewers, including the potential for co-marketing and exponential growth. → Read More
This year, artificial intelligence will increasingly play a vital role in sales organizations. One of the most profound implications will be in the context of CRMs. → Read More
With a thoughtful strategy in place—a strategy that goes beyond a technical imperative—companies can capitalize on several core benefits of APIs. → Read More
Sales forecasting is one of the most critical factors determining long-term business growth. It consumes a large portion of managers’ time and focus → Read More
The most effective sales professionals avoid routinizing their approach to sales. They leverage their creativity to gain a leg up on competitors. The payoffs can be enormous → Read More
It’s critical that marketers be strategic about budget planning and focus on securing adequate and realistic MarTech budgets. Below are five important questions you should ask before establishing your MarTech budget. → Read More
It’s not surprising that more than 90% of B2B organizations are engaging in content marketing. Unfortunately, many sales and marketing teams are employing suboptimal content strategies in an effort to acquire and retain customers. → Read More
Several important trends have made many traditional B2B sales processes and tactics inefficient and ineffective. In order to stay relevant, sales leaders are quickly realizing they need to alter their strategy → Read More
There’s little doubt that, regardless of your job function, the nature of your job will change markedly over the next decade as a result of AI. In order to stay relevant, humans cannot afford to distance themselves or attempt to circumvent the proliferation of AI. → Read More
A 2017 study found that a mere 54% of women have access to senior females who serve as mentors or informal sponsors throughout their career. There are no two ways about it. A key factor driving the shortage of female-female mentors is the general lack of understanding about the practice. → Read More
Social and professional networks play an essential role in our ability to advance through the career ranks. Despite being highly social creatures, women tend to extract less benefit from their networks when it comes to their career trajectory as compared to their male counterparts. → Read More
It's estimated that 85% of all jobs are filled via networking. Networking is especially critical in the entrepreneurial realm. 78% of startups ascribe networking as being critical to their success. The most effective networking practitioners adhere to three successful habits. Learn more. → Read More
Raising capital is not for the faint-hearted. The process is rife with obstacles. Fundraising as a female founder can be especially challenging. As a female founder, here are five tips that I’ve relied on in navigating the rough waters. → Read More
By Falon Fatemi, CEO, Node.io This article is by Featured Blogger Falon Fatemi from her Forbes.com column. Republished with the author’s permission. Artificial intelligence wiggled its way into the movie industry decades before it reached business viability. Blockbusters like "The Terminator," "Star Trek," and "Iron Man" captivated viewers with futuristic ideas about how AI would change the… → Read More
Guess who’s coming to dinner? Your sales team and your marketing team. It’s time these two finally eat, drink, and be merry together (oh, and work together). → Read More
When marketers and salespeople are tasked with tightening the sales funnel and increasing conversions together, they have no choice but to cooperate. Reorient your teams toward pipeline growth in four steps. → Read More
Instead of holding tight to top talent, Silicon Valley is spreading its seeds. Those floating away are planting themselves firmly in other metropolises. → Read More
Instead of holding tight to top talent, Silicon Valley is spreading its seeds. Those floating away are planting themselves firmly in other metropolises. → Read More
Want more sales? Think of your company like a university. What courses can help your sales team improve? → Read More
Companies are using AI for everything from self-driving cars to morality training. But there’s a little-known application that, for the business world, has even greater potential to shake things up. → Read More