Jules Sherred
fstoppers.com
Duncan, BC, Canada
Contact Jules
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Past articles by Jules:
Simple Artificial Light for Food Photography in Small Spaces
A lot of food and product photographers begin their journey in a tiny space with limited room for lighting and equipment. Food photographer Rachel Korinek has an amazing setup for recreating big window light in a small space. The thing that really stood out for me with Korinek’s setup is how she makes use of her window to recreate big-yet-soft window light using a strobe and a → Read More
Time to Reshoot Your Old Photos
If you have not done so recently, now is a great time to see how much you’ve improved as a photographer. One of the best ways to see how you have grown is to recreate your old images. It can be difficult to see how much you have improved as a photographer. With every image, you get better, even if that leveling up happens in small incremental steps. The way you stage and style → Read More
Skip Social Media Advertising and Grow Your Business With These Tips
Growing a business can seem like a nebulous task. It can feel like there are too many ways to do it, with each way being a crap-shoot. Before I made the switch to being a commercial food photographer, I ran a successful marketing agency. Let me share with you some tips to reach your ideal client and grow your business. Contrary to widely held belief, you do not need to live in → Read More
How to Build Strong Relationships in Your Photography Business
We don’t talk enough about how relationships, or the lack thereof, will either make or break your career as a photographer. I’m not talking about the relationships with your clients. I’m talking about the needed strong relationships with all the supporting people that allow you to deliver the goods. These relationships are to be cultivated and nurtured. Currently, I’m in a → Read More
Why You Should Sketch Your Images When Planning a Photoshoot
Whenever you are preparing for a shoot, sketching your images should be a part of your pre-planning process. The sketches don’t have to be the perfect storyboard. But it should have enough details to guide a creative vision. When you take the time to think about the elements in your photos, you will quickly transform your photography from an act of simply snapping pictures to → Read More
10 Steps to Take to Be More Inclusive in Your Photography Business
Standing out from your competition can be daunting. One easy way to do this is to make sure your business shows you are inclusive and welcoming. A lot of photographers say they are inclusive, but they are not projecting that. Here are 10 questions to ask yourself to help you figure out where you can improve your business. For decades, I have worked to help organizations, → Read More
How To Paint Vinyl Backgrounds for Food and Product Photography
Food and product photography backgrounds can be incredibly difficult to come by in certain parts of the world. There are lots of tutorials out there about how to create your own textured backgrounds and wood backgrounds. But vinyl backgrounds are the bomb when it comes to portability and saving space. Creating them isn’t too difficult either. Ninety percent of the backgrounds → Read More
4 Reasons Food Photographers Should Shoot Fine Art Food Photography
An important part of growing as a photographer is shooting personal projects. If you are a food photographer, it can be extremely easy to get stuck in a rut because you are shooting the same modern images over and over. An easy and important way to combat this is to shoot food as fine art. At its very essence, food photography is still photography. I think it is important to → Read More
The Gear That Got Me Started in Food Photography
When I first got interested in food photography, I was really overwhelmed by what I needed to get. And then, I heard Andrew Scrivani say: “The best gear to get you started is the camera in your pocket and the light from the window.” That was true, to an extent. I got started in photography way back in the early 1990s, long before DSLR, in the days when we also developed our → Read More
3 Things To Unlearn When Shooting Editorial and Lifestyle Food Images
Food is a fundamental part of survival. The very first thing we do after being born is eat. Human brains know food on a primal and instinctual level. Our brains automatically reject or call into question food imagery that doesn't look real. In advertising, our brains are a little more forgiving. But in lifestyle and editorial food photography, the brain is a stickler for → Read More
How To Capture Steam and Smoke in Food Photography
One of the things that can drive someone new to food photography mad is capturing steam or smoke. It doesn't have to be complicated. And it is easy to do without any special equipment to create the steam or smoke. It can also be easily accomplished with a one-light setup. Joanie Simon walks through how she captures steams and smoke. She goes through the entire process from → Read More
Essential Home Studio Lighting Equipment for Food Photography
With gear paralysis definitely being a thing when starting out in food photography, it can result in a lot of frustrating trial and error when equipping your new home studio. This guide is definitely useful. Everyone likes to wax poetic about natural lighting when doing food photography. But the reality is, for a lot of us, we don’t live in an area of the world where natural → Read More
'Star Trek: Discovery' Season 2 Episode 14: Recap, Reactions, and Ruminations – "Such Sweet Sorrow Part 2”
Star Trek: Discovery Season 2 Episode 14 had us close to book on another story and left us with a lot of questions about Season 3. → Read More
'Star Trek: Discovery' Season 2 Episode 13: Recap, Reactions, and Ruminations – "Such Sweet Sorrow Part 1”
Star Trek: Discovery Season 2 Episode 13 prepared the way for the Season 2 finale with some goodbyes and a cliff-hanger. → Read More
'Star Trek: Discovery' Season 2 Episode 12: Recap, Reactions, and Ruminations – "Through the Valley of Shadows”
Star Trek: Discovery Season 2 Episode 12 hit a lot of the right spots as it prepared us for the final two episodes. → Read More
'Star Trek: Discovery' Season 2 Episode 11: Recap, Reactions, and Ruminations
Star Trek: Discovery Season 2 Episode 11 - "Perpetual Infinity" took us on quite the ride through time, space, and emotions. → Read More
'Star Trek: Discovery' Season 2 Episode 10: Recap, Reactions, and Ruminations – "The Red Angel”
Star Trek: Discovery Season 2 Episode 10 "The Red Angel" managed to truly surprise us, for which we are grateful. → Read More
'Star Trek: Discovery' Season 2 Episode 9: Recap, Reactions, and Ruminations – "Project Daedalus”
Star Trek: Discovery Season 2 Episode 9 took us through several story threads, yet again and we say goodbye. → Read More
'Star Trek: Discovery' Season 2 Episode 8: Recap, Reactions, and Ruminations – "If Memory Serves”
Star Trek: Discovery Season 2 Episode 8 "If Memory Serves" took us back to a planet with a history while exploring memory and trauma. → Read More
'Star Trek: Discovery' Season 2 Episode 7: Recap, Reactions, and Ruminations – "Light and Shadows”
Star Trek: Discovery Season 2 Episode 7 had a lot going on, even though it mainly focused on two connected story threads. → Read More