Hannah Bowler
The Drum
United Kingdom
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Past articles by Hannah:
How Nestlé is using AI to set creative rules for its 15,000 marketers
The FMCG giant’s chief marketing officer has led an overhaul of its creative process after investing in artificial intelligence tool. → Read More
IPA Bellwether: marketers cautious but positive, 40% expecting budget growth in 2023
Latest quarterly report shows net balance up 2.2% after a fifth of companies upped their marketing budget in Q4, marking the seventh consecutive quarter of growth. → Read More
Why Amazon has a ‘struggle’ on its hands if it is to rival TikTok’s live shopping
Social shopping is heating up, but can “utilitarian” Amazon wrestle back control of the shop window from TikTok? → Read More
Demi Lovato’s bondage-crucifix ad offensive to Christians, rules watchdog
A billboard campaign for the American singer’s upcoming Holy Fvck album has been banned by the ASA. → Read More
Deodorant brand’s masturbation ad sanctioned for ‘insufficient’ age targeting
Wild Cosmetics failed to appropriately target its ‘Dirty Talk’ pre-roll ad on YouTube, according to ad watchdog. → Read More
Netflix to suffer another year of UK subscriber losses in 2023
The global streaming service is poised for a second year of UK subscriber losses. Can its ad tier help soften the blow? → Read More
Ad of the Day: Volkswagen brings back Golf-loving lady daredevil for the EV age
Car maker brings back iconic Dutch daredevil granny for the electric vehicle age. → Read More
Ladbrokes first to fall foul of fresh gambling ad regulation
ASA kicks off enforcement of new gambling regulations by taking action against bookie’s Premier League tweets. → Read More
Ad of the Day: Thinkbox touts TV effectiveness with tongue-in-cheek nursery rhyme ad
Putting its money where its mouth is, the trade body aims to promote the value of TV advertising in a surreal spot from Mother London. → Read More
60% of CMOs had budgets increase this year and expect further boost in 2023
Marketing bosses expecting more money to play with after healthy growth this year, despite harsh economic conditions. → Read More
Disney+ now has ads, here's what brands need to know
Disney+ has launched its ad tier globally, it is a huge move that changes the face of CTV. Here's why. → Read More
Streaming will never be the same: The top-5 global CTV trends of 2022
The streaming market is a fast-moving beast, and 2022 has proved that. It’s been a pivotal year as streaming overtook linear for the first time in the US. Here’s why that matters. → Read More
Regulator warns age-based targeting won’t stop vulnerable kids seeing your online ads
A worrying 1.6 million children have falsely registered on social media and other websites as over 18, leaving them exposed to age-restricted ads. Advertisers urgently need to find new methods of stopping their ads from being served to kids. → Read More
What did the Trussell Trust learn from its first foray into TV advertising?
Food banks are handing out an emergency parcel every 13 seconds. The UK’s biggest foodbank network urgently needed donations, so looked to TV to help. → Read More
Heinz calls on ketchup lovers to pressure restaurants into making the switch
The ketchup giant is hoping the power of its fans can convince restaurants to swap out generic alternatives. → Read More
Boots’ Christmas ad is its most data driven campaign yet
The high street beauty retailer has upped its use of first-party data by 33% for festive campaign. → Read More
Boots’ Christmas ad is its most data driven campaign yet
The high street beauty retailer has upped its use of first-party data by 33% for festive campaign. → Read More
IPA Bellwether: marketers as downbeat about prospects as they were at start of pandemic
Report shows that, industry-wide, financial confidence is at lowest level since Q2 2020. → Read More
Clearpay memes branded ‘socially irresponsible’ by ASA
Buy now, pay later brand sanctioned by the Advertising Standards Association (ASA) for memes encouraging consumers to spend money they don’t have. → Read More
What you need to know about Netflix Basic with Ads
Coming soon to a screen near you: is 'Basic with Ads.' Netflix advertising-supported subscription tier will cost $6.99 (£4.99) a month. Subscribers will receive access to Netflix content but with 5-10% fewer titles due to licensing restrictions and users won’t be able to download shows. According to Netflix, it is “working on” existing licensing deals to make more titles available on the ad… → Read More