Al Roberts
ClickZ
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Al:
5 reasons CMOs should get behind ads.txt
Ads.txt allows publishers and distributors to declare which companies are authorized to sell their digital inventory. It aims to increase transparency in the programmatic ecosystem and here are five reasons why CMOs should get behind it. → Read More
The three reasons consumer packaged good (CPG) brands can't ignore ecommerce
The CPG space has historically been dominated by some of the world's biggest brands, but it's still disruptable. Embracing ecommerce is a must. → Read More
Five reasons SMBs should be using email automation
Marketing automation is such a crucial element of most marketers' strategies that small and medium-sized businesses can no longer afford to ignore it. → Read More
[Report] How artificial intelligence can enhance retail marketing
Retailers are banking on artificial intelligence, with a quarter spending as much as $100 million on the technology this year. Our latest report outlines the way AI allows retail brands to enhance the customer experience. → Read More
Are we about to enter an era of ad transparency?
Marketers are increasingly prioritizing digital, which is expected to account for one-third of 2017's ad spend. However, there are serious issues with the market's opaque nature, including fraud and the need for more brand safety transparency. → Read More
Six ways online retailers can minimize merchandise returns
Returns are always challenging to retailers, but especially during the holidays, when everything is magnified. Fortunately for ecommerce brands, there are at least six techniques they can employ to minimize their returns. → Read More
Can subscription box offerings help CPG brands restore loyalty?
With the rise of new disruptors, brands are increasingly turning to direct-to-consumer subscription box offering to keep their most loyal customers on side. → Read More
How financial services CMOs should approach regulation
As financial services CMOs grapple with impending regulation, it's important to take a customer-centric approach, not a regulation-centric approach. → Read More
Five ad tech upstarts to keep an eye on
Whilst ad tech funding for start-ups is at an all-time low, here are five up-starts to keep an eye on. → Read More
How are traditional banks competing for customers in a digitally disrupted industry?
Big banks might have been too big to fail, but they're not too big to be disrupted. Fueled by a fintech revolution in every corner of the financial services → Read More
Why banks are becoming customer-centric organizations
Increasingly, banks are discovering that they have no choice but to become customer-centric organizations instead of product-centric organizations if they want → Read More
Do brands still need bulk email software?
There was a time when companies wanting to effectively make use of email marketing had to buy bulk email software to send emails to their customers and mailing → Read More
How artificial intelligence is changing email marketing
Everybody is talking about artificial intelligence (AI) these days, and email marketers are no exception. From multivariate and A/B testing to predictive → Read More
Which industries have the greatest potential for chatbot disruption?
Between SMS and messaging platforms like WhatsApp and Facebook Messenger, billions of people around the world use some form of messaging to communicate. That, in a nutshell, has created a huge opportunity for companies to interact with their customers through chatbots that operate through these channels. Various different industries have already experimented with chatbots, to different levels of… → Read More
Five big challenges to AI adoption and success
There are few technologies that companies are more excited about than AI. It has the potential to completely reshape how companies operate across functions, → Read More
How brand advertisers are fighting ad fraud
Ad fraud is one of the hottest topics in the digital advertising ecosystem this year and for good reason: it's a big problem that is costing advertisers huge → Read More
Three emerging payment technologies retailers need to know about
The retail industry is being disrupted like never before. While much of the discussion about retail disruption focuses in on changing consumer behavior, there → Read More
The brand’s guide to Near-Field Communication (NFC)
There is no shortage of emerging technologies that could revolutionize the way that brands do marketing. But thanks to a recent announcement by Apple, one may → Read More
How challenger banks are revolutionizing the banking customer experience
Few industries have proven immune to digital disruption. Even the banking industry is finding itself under siege from startups which, while nowhere near as big, → Read More
Five ways businesses can make their physical locations more Instagram-friendly
With more than 700 million monthly active users, businesses are paying more attention to Instagram than ever before. In fact, the photo-centric service is so → Read More