Finn Jackson
Sustainable Brands
United Kingdom
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Past articles by Finn:
In Search of Sustainable Leadership: An Opportunity Mindset
This is the fifth in a series of articles examining the many facets of ‘sustainable leadership.’ Our search for sustainable leadership has shown how defining vision, values and purpose helps organizations to adapt seamlessly to change. This brings competitive advantage that grows stronger with each challenge, built on courage, enthusiasm and the passion of the human spirit. But before we can… → Read More
In Search of Sustainable Leadership: Creating Inspiration
In a time of rapid change, your ability to create an inspiring vision will enable you to meet any challenge. Story is the best way to combine facts and emotion so that you and others want to make your chosen way forward happen. Sustainable leadership uses this ‘vision-story,’ together with purpose and values, to build organisations that use change to become stronger. → Read More
In Search of Sustainable Leadership: Managing Transitions
This is the third in a series of articles examining the many facets of ‘sustainable leadership.’ The first step in our search for sustainable leadership has shown how purpose and values can make us more able to handle change. Managed correctly, this generates a form of competitive advantage that grows stronger with each challenge we face, making other leadership models “obsolete.” This article… → Read More
In Search of Sustainable Leadership: Building Antifragile Competitive Advantage
We start with a quote from Buckminster Fuller: “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” This rule has applied to all successful innovations; the same applies to sustainability. So, the first goal of sustainable leadership must be to “make existing models of leadership obsolete.” → Read More
In Search of Sustainable Leadership: A Series
Building a sustainable brand is about identifying the strategic and tactical priorities that face your business and leveraging the more sustainable alternatives, which are constantly emerging, to solve them. But is it enough simply to adopt new technologies and techniques, or is a new paradigm for leadership also part of achieving a sustainable brand? In this series of eight articles, Finn… → Read More