Felix Thea
Shopify
New York, NY, United States
Contact Felix
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Felix:
The Micro Ambassador Program That Grew Revenue 6x in One Year
On today's episode of Shopify Masters, we invite an entrepreneur to share how she grew her business by creating a micro-ambassador program for her best customers. → Read More
Extreme Business Makeover: Overhauling a Decade-Old Brand
Buying a 10-year-old brand often comes with its fair share of advantages: a proven product, an established customer base, and a solid reputation. A rebrand, no matter how much it's needed, can put all of that at risk. Alex Yurek is an entrepreneur who bought and overhauled a mature brand, and on this episode of Shopify Masters he'll share how to do it right. → Read More
Extreme Business Makeover: Overhauling a Decade-Old Brand
Buying a 10-year-old brand often comes with its fair share of advantages: a proven product, an established customer base, and a solid reputation. A rebrand, no matter how much it's needed, can put all of that at risk. Alex Yurek is an entrepreneur who bought and overhauled a mature brand, and on this episode of Shopify Masters he'll share how to do it right. → Read More
Customer Onboarding: The Key to Repeat Customers
Marketing shouldn't stop when a customer makes a purchase—not when you can onboard them afterwards to help them realize the full value of your products. In this episode of Shopify Masters, you’ll learn from the founder of Supply who believes the most important activity you can do to generate repeat business is to onboard new customers after they purchase. → Read More
When and Where Upselling Can Actually Hurt Your Sales
In this episode of Shopify Masters, you’ll learn from an entrepreneur who believes not every business should try upselling and, when you do, there’s a right time to offer the upsell. → Read More
How to Sell Guitars by Running Them Over with a Prius
In this episode of Shopify Masters, you'll hear from Adam Klosowiak, the founder of KLOS Guitars: cool, durable, comfortable, portable carbon fiber guitars and ukuleles. → Read More
Crafting a Stronger Marketing Message by Focusing on Fewer Features
Jean Wu is the founder of que Bottle: water bottle designed to be the best-looking collapsible water bottles that are both functional and fashionable. In this episode of Shopify Masters, you'll learn about the copywriting process she uses to create an emotional connection with customers. → Read More
Which YouTube Influencers Will Actually Make You Money (And Which Ones Won't)
In this episode of Shopify Masters, you’ll learn from an entrepreneur who grew his business by identifying YouTubers who have real influence over what people buy and working with them. → Read More
A Proven Process for Outsourcing Content as Part of Your SEO Strategy
In this episode of Shopify Masters, we do a deep dive into the methods used by an entrepreneur who hires a team of freelancers to create content that brings customers to his store from search engines. → Read More
Crowdfunding on Multiple Platforms: Why You Don't Have to Choose Just One
On this episode of Shopify Masters, you’ll learn from two entrepreneurs who successfully launched the same product on Kickstarter, then Indiegogo, then other crowdfunding sites, to gain international exposure and maximize their efforts. → Read More
Using Customer Profiles as a Filter for Making Better Business Decisions
In this episode you’ll learn from an entrepreneur who used customer profiles to find and tap in to a new market of an established industry. → Read More
The Facebook Live Strategy That Helps This Inventor Market to New Moms
On this episode of Shopify Masters, you'll hear from an entrepreneur who went from being a registered nurse with no business experience to the founder of a $1.4M business that was featured Shark Tank in the span of 2 years. → Read More
The Case for Selling Your Products Before You Launch on Kickstarter
In this episode of Shopify Masters, you’ll learn from two entrepreneurs who started selling a minimum viable version of their product to inform their Kickstarter campaign and ride the wave of their crowdfunding success. → Read More
60 and Over: How This Entrepreneur Markets to an Older Demographic
In this episode of Shopify Masters, you’ll hear from an entrepreneur who created his own balm and how he marketed it to a segment of 60-and-over customers by focusing on educating them about the ingredients that go into his product. → Read More
A Mission-Based Manufacturing Process: Creating Mobile Jobs for Military Spouses
In this episode of Shopify Masters, you’ll learn from two military spouses who became entrepreneurs to create a network of independent manufacturers to produce their products and to provide jobs for others like them. → Read More
What It Takes to Win the Coveted Amazon Buy Box
In this episode of Shopify Masters, you’ll learn from an entrepreneur who reveals his method for doing product research and launching on Amazon to win the buy box. → Read More
Surviving in an Industry Where 6 Weeks Is the Equivalent of 6 Months
In this episode of Shopify Masters, you’ll learn from two entrepreneurs who built a systematized business where they can adapt quickly to a fast-growing vaping industry. → Read More
How This Social Enterprise Turns Its Customers Into Business Partners
On this episode of Shopify Masters, you’ll learn from two entrepreneurs who built a business where customers help them source raw materials for their products. → Read More
More Than a Store: Why (And How) This Founder Built a Lifestyle Platform Instead –
In this episode of Shopify Masters, you’ll learn from an entrepreneur who went beyond building a store and instead created a platform for the EDM scene. → Read More
The Not-So-Magic Trick These Magicians Use to Launch a New Product Every Month
In this episode of Shopify Masters, you’ll learn from two sleight-of-hand magicians who collaborate with artists to create new products every single month. → Read More