Katie Young
GlobalWebIndex
United Kingdom
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Katie:
Social Media Captures Over 30% of Online Time
As the latest Social Media Week kicks off in London, our first chart this week looks at average daily time spent by digital consumers across social networks and messaging services. Currently, one of the most common and cross-demographic reasons for using social networks is to “fill up spare time”. That gives some context for the rising figures … → Read More
1 in 5 Vacationers Post Online About Travel
With 44% of Vacation Buyers saying that consumer reviews affect their purchasing decisions, the importance of attaining brand advocates is plain to see. → Read More
Pre-Roll Ads Motivate 1 in 3 Blockers to Stop Ads
To provide a better advertising experience, Google announced that by 2018 it will stop 30-second unskippable ads on YouTube and will focus on shorter formats. → Read More
Facebookers Spend 1 Hour per Day Watching Online TV
Facebook hit the headlines again last week when it announced that users will soon be able to stream videos through a new app available on smart TVs. → Read More
1 in 4 McDonald’s Customers Use Brand Apps
With McDonald’s set to unveil order-and-pay technology in its mobile app this year, we look at the top ways its customers interact with brands online. → Read More
Broadcast vs On-Demand TV Preferences in the USA
In the new Brand section of our Core research, we ask respondents whether they prefer watching TV on-demand or live as it is broadcast. → Read More
4 in 10 Nike Buyers Research Products on Social Media
Although search engines are still the dominant force when it comes to product research, social networks have been gaining ground in recent years. → Read More
3 in 4 Man Utd Fans Watching Sports Online
With the Premier League season in full swing, we explore the Brand section to examine online viewing behaviors among Manchester United supporters. → Read More
80%+ of iPhone Owners Say Apple is Top Choice for Next Phone
Apple has a highly loyal customer base, but our data underlines just how many current iPhone owners are likely to stick with the brand when they buy or upgrade. → Read More
3 in 10 in the US are High/Heavy Users of Online TV
Look at global TV consumption habits and linear TV might still rule the roost but, as we explore in Today's Chart, there’s some big variation across the world. → Read More
How Can Brands Win Big at the Super Bowl 2017?
As Super Bowl 2017 draws near, brands everywhere are set to battle it out in the ultimate advertising arena. But what will it take to beat the competition? → Read More
2 in 3 Chinese VPN Users Access Weekly
China initiated a major crackdown on VPNs last week when it announced that VPN usage will now need to be authorized by the state. → Read More
The Rise of News Apps
For some time now, our data has made it clear that digital consumers are spending more time each day reading online rather than print forms of press → Read More
Over Half of YouTubers using WhatsApp or Messenger
Sharing YouTube content on other services might be the norm, but the new sharing feature marks an attempt to keep users thoughts and comments within YouTube. → Read More
50% of Facebookers Reading News Articles on Network
Facebook grabbed headlines last week revealing ‘The Facebook Journalism Project’ - its attempt to establish strong ties between Facebook and the news industry. → Read More
60% of US Snapchatters Use the Service Daily
In our Trends 17 report (download a free copy here) we discuss how WhatsApp’s simple nature gives it an edge over competitors when it comes to usage frequency. → Read More
Top Reasons for Brand Advocacy among 16-24s
Almost half of 16-24s posted a review online in the last month, meaning there’s a decent share of young consumers willing to potentially promote brands online. → Read More
Facebookers Listen to Online Radio/Music for 40 Minutes a Day
Facebook recently announced the arrival of a new complement to its Live capabilities: Live Audio. There is real potential for this new feature to take off. → Read More
A Third of Facebookers Visiting Branded Pages
For our first Chart of the Day this week, we take stock of the numbers of Facebookers who are interacting with brands on the platform. → Read More
Facebookers Spend 2 Hours+ on Social Media Daily
Today's chart confirms how engaged Facebookers are with social media – average users devote around 2 hours 20 minutes to networking and messaging every day. → Read More