Sarah Steimer
AMA
Chicago, IL, United States
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Past articles by Sarah:
Sustainability for the Average Joe
The typical American consumer is showing interest in sustainable products, and brands are starting to offer simpler ways to minimize environmental impact. → Read More
Businesses Must Communicate with Customers, Regardless of Open Status
As states phase in—or out—of their reopening plans, customers require unambiguous and frequent information from businesses. → Read More
The Ethics of Marketing a Degree in an Economic Downturn
Higher education is hyped as a means to successful ends—but that guarantee is in question during volatile economic times. → Read More
Harnessing Community-University Partnerships to Move Through and Beyond the Crisis
Universities are a major part of their local ecosystems, and both parties require one another to survive and thrive after the pandemic ends. → Read More
CMO Survey Special Edition: 30% of Marketers Report No Change in Overall Marketing Budgets During COVID
CMOs report 9% of marketing jobs have been lost, on average, during the pandemic. → Read More
Age Ain’t Nothing but a Number, So Focus on the Individual
Despite headlines that say otherwise, researchers argue that there are no major differences between generations in the workplace. → Read More
How Marketers Are Working During the Pandemic
The COVID-19 outbreak has necessitated an abrupt shift in how marketers conduct business. We surveyed AMA chapter leaders to learn more about its effects on everyday work life. → Read More
How Restaurant Marketers Can Communicate with Customers During Pandemic Uncertainty
Restaurants that choose to remain open at this time need to alert customers that they’re open, what they’re offering and how they’re keeping customers and employees safe. → Read More
Valentine’s Day Marketing Quiz
How well do you know your February 14 marketing? Valentine's Day is a goldmine → Read More
Super Bowl LIV Brand Quiz
Test your knowledge of this year’s big game advertising Sign up for the My AMA Daily newsletter Our brand-new daily email combines original thought leadership content from the AMA with the best resources and news from around the web. Sign Up Sarah Steimer is managing editor of Marketing News. She may be reached at ssteimer@ama.org or on Twitter at @sarah_steimer. → Read More
Industrial Evolution: From Steel City to Sustainability Pioneer
Pittsburgh has long been known for its sports teams, french fries on sandwiches and—perhaps most iconically—the great steel mills that once kept the city shrouded in smoke and grime. But it’s no longer an industrial behemoth, instead shifting to become a leader in sustainability. Now the city’s tasked with telling a new chapter in its story. → Read More
Disincentivizing Metrics-Counting
Marketers should learn from Wells Fargo’s mistakes and avoid incentivizing hollow counts. → Read More
Digital Marketing Skills Quiz
Wondering what digital marketing skills you need to brush up on? Instructors from the AMA’s digital marketing training events provided the following questions, the answers to which every digital marketer should know. → Read More
Marketing Job Titles
If you search employment websites for the term “marketing,” the screen fills with every imaginable variation of the career. → Read More
Your Trinkets Might Be Trash
Promotional products may be an environmental nightmare, but they're also effective. What's an ethical marketer to do? → Read More
Online but Inaccessible
There are 56.7 million people in the U.S. with disabilities, but brands ignore many of them by failing to provide accessible web experiences → Read More
Dream Less, Do More: 2019 Marketing Predictions
We’re closing the book on a decade marked by digital marketing trends, influencers and AI. This final year of the 2010s means less dreaming and more implem → Read More
The Murky Ethics of Data Gathering in a Post-Cambridge Analytica World
Marketers can lead the way in a post-Cambridge Analytica world, where data collection rules are murky and consumers are creeped out → Read More
Inside the Walled Garden of Social Media Communities
How online communities give marketers a uniquely personal perspective on customer language, behavior and motivations. → Read More
6 Ways Marketers at Midsize Companies Can Lead CX Digitization
The back end led the way in middle market digitization. Now marketers can help their teams improve customer-facing digital offerings. Purchase decisions l → Read More