Jason Lynch, AdWeek

Jason Lynch


New York, NY, United States

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Recent articles by Jason:

Upfront Negotiations in ‘Holding Pattern’ as Covid-19 Cases Surge

Buyers and networks remain far apart on pricing amid continued uncertainty. → Read More

ABC Welcomes Basketball’s Return With NBA Countdown ‘Restart’ Special July 25

The 2-hour prime-time program will air 5 days before the season resumes. → Read More

As Baseball and Other Sports Set Return, TV Eagerly Awaits Ad Revenue Influx

In limbo since March, most leagues should resume by late July. → Read More

Ahead of Postponed NewFronts, Industry Leaders Talk Virtual Format, Adapting to Covid-19

Adweek’s annual roundtable focuses on flexibility and how streaming has evolved during the pandemic. → Read More

What to Expect From the Virtual NewFronts

IAB president David Cohen spoke with Adweek about what attendees can expect from a NewFronts unlike any in history. → Read More

ABC Sets Fall Lineup, Moving The Conners and Holding Black-ish for Midseason

Like its rivals, the network is unsure when production can resume. → Read More

Pop TV President Brad Schwartz Leaves for Audible

He'll become chief content officer following post-merger shift in network strategy. → Read More

ANA Calls for ‘Transformative’ Shift to Calendar Year Upfront

The move would "accommodate the new reality forced upon us," says CEO. → Read More

Networks Pull Police Docuseries, Gone With the Wind Following Racial Injustice Protests

Television is the latest industry to reexamine itself amid Black Lives Matter movement. → Read More

10 Directors Who Are Advancing Ads, Film and Interactive Experiences

These directors have visual storytelling on lock. → Read More

Jimmy Kimmel’s Funniest, Most Cutting Disney Upfront Roadshow Jokes

During his annual upfront roast, Jimmy Kimmel cracked jokes about Quibi, Peacock and, as always, his own company. → Read More

AMC Networks, The Weather Channel Join OpenAP Consortium

Advanced advertising platform pulls further ahead of rival Xandr Invest. → Read More

Former Netflix Exec Tara Duncan Named Freeform President

Former Netflix executive Tara Duncan has been named Freeform’s new president, succeeding Tom Ascheim, who left the network last month. → Read More

Fox Nabs First TV Season Win Among 18-49 Demo in 8 Years; CBS Remains No. 1 in Total Viewers

CBS remains No. 1 in total viewers. → Read More

Disney Returns Ad Sales Division to Media Networks Group Following Kevin Mayer’s Exit

Rita Ferro and her Disney ad sales team are moving back to the company’s Media Networks Group, after two years in its DTCI segment. → Read More

Advertisers Plan on Spending One-Third Less in This Year’s Upfront

A new survey shows it could lead to $7 billion in lost revenue. → Read More

Fox Sets Largely Pandemic-Proof Fall Schedule, With Most Series Already Filmed

Only sports and The Masked Singer could still see Covid-19 disruption. → Read More

With Upfronts Week Canceled, Here’s What Presenters Are—and Aren’t—Doing Instead

Here’s an updated list of each upfronts week presenter’s new strategy, and how they’ll share their messaging with clients. → Read More

AMC Networks Starts AVOD Push by Featuring Shows Like The Walking Dead Free on Pluto TV

Streaming platform will debut four new channels May 1 devoted to shows from AMC, IFC and WE tv. → Read More

AT&T Consolidates Ad Sales Units by Moving Xandr Into WarnerMedia

Gerhard Zeiler will oversee both teams, which will continue operating separately. → Read More