Jason Lynch, AdWeek

Jason Lynch


New York, NY, United States

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  • AdWeek
  • Quartz
  • The Daily Beast

Recent articles by Jason:

NBCUniversal Solidifies One Platform Offering Ahead of Upfront

NBCUniversal is sharing more details about its One Platform offering, which will be available to marketers during this year’s upfront. → Read More

Streaming Services Stole Their Viewers. Now Networks Are Fighting Back

From more events to ‘urgent’ shows, how broadcast and cable channels have shifted linear strategies. → Read More

Oscars Fall to Record Low Ratings Following Second Hostless Year

The adults 18-49 demo rating fell 31% from last year. → Read More

Edie Falco on Returning to TV and How Trump Prompted Her to Film the Avatar Sequels

Edie Falco talks about her new CBS drama, Tommy, why she almost didn’t make The Sopranos and why she doesn’t appear in ads. → Read More

Fox Builds Its Second Show Around a Popular Brand With Lego Masters

Lego Masters is Fox’s second show built around a popular brand, following Beat Shazam, but the format is already a hit in Britain and Australia. → Read More

Fox Looks to Avoid Post-Super Bowl Pitfalls With The Masked Singer

The post-Super Bowl programming slot can be a mixed bag, but Fox has high hopes for The Masked Singer, which will kick off Season 3 following Sunday’s game. → Read More

Fox Is Using the Super Bowl to Secure Its First 18-49 Demo Season Win in 8 Years

The network is deploying in-game promos to keep viewers tuned in beyond the game. → Read More

Fox Tells Super Bowl Viewers to Take Off Work the Next Day for ‘Super Monday’

The promos will continue to air before, during and after the Big Game. → Read More

Scoring the Best Super Bowl Ad Placement Is Almost as Hard as Winning the Big Game

With a $5 million-plus investment at stake, brands and media buyers don’t want to fumble. → Read More

Fox Sports Inserts Extra Super Bowl Ad Pod, Two Months After Selling Out Inventory

Nearly two months after selling out its Super Bowl inventory, Fox has found a way to capitalize on the massive demand this year. → Read More

CBS All Access Uses NFL Playoffs to Launch Star Trek: Picard, Its ‘Biggest’ Show Yet

ViacomCBS relying on subscriber boost ahead of first quarterly earnings report. → Read More

Hallmark Channel Chief Bill Abbott Exits Following Same-Sex Wedding Ad Controversy

Bill Abbott had been Crown Media Family Networks president and CEO for 11 years. → Read More

The 7 Biggest Things We Learned About TV’s Future at TCA Winter Press Tour

The Television Critics Association's winter press tour gave us a glimpse into what the industry will look like this year—and beyond. → Read More

Peacock Has Promise, but Streaming Service Could Take Time to Spread Its Wings

The biggest takeaways from NBCUniversal’s investor day. → Read More

With Arrow Ending, The CW Readies Next Wave of Superhero Series

The CW chief Mark Pedowitz has been busy putting together the next phase of DC programming. → Read More

CBS Orders Silence of the Lambs Sequel Series, Focused on Clarice Starling

CBS becomes the latest broadcast network to stock up on prime-time specials and big series orders to compete with streaming services. → Read More

Tina Fey and Amy Poehler Will Host 2021 Golden Globes as NBC Sets Long-Term Event Strategy

NBC is the latest broadcaster to embrace major events as the best way to set itself apart from its growing number of streaming rivals. → Read More

The CW Chief Mark Pedowitz Promoted to CEO and Chairman

Mark Pedowitz, who has been president of The CW since 2011, was named chairman and CEO of the network. → Read More

PBS Hopes ‘Distinctive’ Logo Refresh Connects Viewers Across All Platforms

The hope is that it will connect viewers better across all platforms. → Read More

Brooklyn Nine-Nine Channels the ’80s for Totally Rad Season 7 Trailer

NBC unveiled a totally awesome promo for Brooklyn Nine-Nine, creating an ’80s-style spot for the sitcom’s upcoming seventh season. → Read More