Michelle Garrett
Michelle Garrett (she/her)
Columbus, OH, United States
Contact Michelle
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Michelle:
How Visuals Help You Achieve Greater Success With Your PR Efforts
To boost your public relations efforts consider the visuals. Pitching a story to the media? Think through images you can offer to enhance it. → Read More
6 Essential Points to Ponder As You Plan PR and Content Initiatives
As you plan PR and content initiatives, be sure to keep these points in mind, says this PR and content expert. → Read More
22 expert tips to help plan your 2022 marketing strategy
A round-up of solid advice from 22 top marketing pros to make your next year the best one yet. 2021 is almost history. As we make plans for the new year, what marketing advice for 2022 should we focus on? The unpredictability of our world makes it a challenge when it comes to formulating a strategy to […] → Read More
Should you focus on proactive or reactive PR strategies?
The two approaches offer different benefits and downsides that PR pros and brand managers should consider—and savvy communicators should employ both. Public relations is enjoying a bit of a resurgence. As businesses strive to stand out in a noisy digital environment, they’re turning to PR to help achieve those goals. “The rising need to gain […] → Read More
21 influencers share top tips for 2021 digital marketing
How will you grab an online audience this year? Here’s how industry insiders see the game. As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable. But what can we learn and apply to our digital marketing and communications strategies in 2021? Here’s how 21 influencers answer […] → Read More
How to write great content that ranks for SEO
Finding the right keywords is a good place to start—but a human reader has to find value in your content, too. Writing for SEO remains somewhat of a mystery to many, despite the number of articles, webinars, Twitter chats and workshops available on the topic. In fact, a study found that 1 in 4 businesses say […] → Read More
Should media relations wait during election season?
Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage. Every four years, public relations professionals have a choice: Tell our non-political clients that they’re not likely to get major earned media until after the election, or hide the truth to make a few bucks. In 2020, the issue looms even […] → Read More
Newsjacking best practices in the wake of a tragedy: how soon is too soon?
Newsjacking has been increasingly popular as brands struggle to get their names in the news. But, in our rush to hop on the latest trending news stories, have we lost sight of common sense and even decency? → Read More
14 terrific—and affordable—tools for communicators
Whether you’re seeking to create striking images (despite your fingerpainting-level skills), honing your writing or wrangling your social media feeds, these helpers won’t bust your budget. Many small-business owners and freelancers seek ways to streamline projects and squeeze more productivity out of the workday. As a PR consultant and freelance writer who sometimes dons a … → Read More
Getting on the same page about storytelling
We asked some PR and marketing pros how they define the word 'storytelling.' When used in business, does “storytelling” mean the same thing as it does in a traditional sense? → Read More
Your next PR job awaits—here are 7 steps to prepare you
Given that the average person changes jobs a dozen times, you’re probably poised for a career move—whether you know it or not. These tips will get you primed for that next plum position. It may be tomorrow—or years from now. Even if you have a job you love, you should always be thinking ahead. It might … → Read More
How to write quotes that sound more human
You know the drill, PR pros. You’re given a directive to craft a press release. Of course, it must include a quote or two from the executives. The quote probably goes something like this: “We’re so pleased to....” “We’re very proud to...” “We’re excited to...” Sound familiar? Christopher Penn, co-founder and chief data scientist at Trust Insights, recently did some analysis … → Read More
3 Steps for Preparing Executives for Media Interviews
Follow these 3 steps on preparing and executive for media interviews, and avoid putting them in the spotlight before they're ready for the spotlight. → Read More
11 tactics to repurpose original podcasts and videos
Non-text content is surging in popularity, but that doesn’t preclude you from extracting key nuggets for blog posts, nor even cross-pollinating your audio and visual projects. Podcasts and video are hot. Podcasts’ popularity has surged in recent years. A 2019 survey found 40% of Americans age 54 or younger listen to podcasts monthly, and 54% of podcast … → Read More
What PR Should Know Before Taking a Political Stand
It used to be the exception to see brands taking a stand on social issues. In fact, it was considered taboo for companies to come out in favor of causes for fear of alienating part of their audience. Take a look around today, and it’s not difficult to see that times have changed. Brands from Sprite to Heineken are now coming out in support of a variety of issues by running CSR campaigns. Is it a… → Read More
PR's Critical Role in Search and Social Media Marketing
Digital marketing seems to be a puzzle that brands continue trying to solve. PR is their secret weapon in both search and social media marketing. → Read More
5 phrases PR pros should never utter
Industry insiders already have work to do to counter negative views of the PR field. Avoid these sayings to keep from reinforcing negative PR stereotypes. This post originally appeared on PR Daily in June of 2018. Working in public relations, you know you’ll face some challenges. One stumbling block is the preconceived ideas people seem … → Read More
PR Career Paths: What skills are most in demand for PR grads?
Every year, colleges unleash new comms grads onto the job market. They’re smart, great with technology, and eager to set out on stellar PR career paths. → Read More
How PR pros should account for social media ‘lurkers’
These valuable social media users might be avoiding your best efforts to measure campaigns. Here’s why you shouldn’t ignore them in your online strategy. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. How can you prove a tactic is effective so that clients will … → Read More
How PR pros can break out of a creative rut
The public relations workaday world can seem repetitive and monotonous, but great communicators find ways to reinvent themselves. Here are ideas for reinvigorating your career. Many PR tasks are the same for each campaign we work on. There are certain deliverables or approaches we adopt again and again—and that can work just fine. Yet, do … → Read More