Tanaya Macheel
Digiday
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Past articles by Tanaya:
Influencer marketing has hit cryptoworld
There’s a growing number of influencers on platforms like Instagram and YouTube being paid up to thousands to endorse some new coin or ICO. → Read More
How bank CMOs became the new marketing evangelists
Top marketers at giant financial institutions are becoming the new most vocal people demanding change in marketing, evangelizing a cleanup of digital media. → Read More
HSBC is using AI to personalize its rewards program
HSBC wants to give its U.S. credit card customers a better shopping experience. → Read More
Twitter might ban crypto ads too
Twitter is reportedly preparing to implement a crypto ad ban à la Facebook and Google in the next two weeks. → Read More
'We've trained our customers to be super rigid': Lessons from Capital One's chatbot, Eno
Capital One executives reflect on the last year since it launched its chatbot Eno and how it's turning a basic banking bot into a money mentor. → Read More
How Capital One wants to make online shopping safer
A new feature for Capital One credit card holders allows customers to avoid sharing their all-purpose credit card numbers and risking identity theft. → Read More
How banks are promoting Zelle
How banks position Zelle within their individual mobile banking experiences is just as important for promoting it as TV ads. → Read More
Why U.S. Bank wants to sell you a car
U.S. Bank's new car buying experience demonstrates one way the bank is trying to approach business from a more customer-centric approach, rather than a product-based one. → Read More
'The biggest challenge is overcoming people's apathy': Inside Simple's marketing strategy
Many fintech companies were founded on millennial anti-bank sentiment created during the 2008 financial crisis; now that that's going away, pressure is on fintech startups to create value in products and let marketing come second. → Read More
Public and private blockchain networks are trying to work together
A convergence of public and enterprise blockchains is on the horizon, according to the CEOs of two of the most high-profile companies in the space, Chain and Blockchain. While similar in name, they’re entirely different. Chain is a blockchain startup; it builds databases, effectively, for big companies to move money or other assets and its … → Read More
Reality check: Why Facebook's crypto ad ban won't affect cryptocurrencies or ICOs
For anyone that’s serious about their crypto company or their proposed ICO, Facebook ads don't really matter. → Read More
‘AI isn't just technology, it's good judgment’: Cathy Bessant on why banks need humans
With great power comes great responsibility. → Read More
Chase is rolling out advice-driven 'Express' branches next month
Chase is piloting a new branch format designed to help customers with routine banking transactions, like withdrawals and deposits. → Read More
Barclays is building a retail bank in the US
Barclaycard in the U.S. is building a digital bank and will rebrand itself as Barclays next year. → Read More
Goldman Sachs' Marcus is winning the personal loans arms race
Online lenders launched almost 10 years before Marcus, but the one-year-old Goldman Sachs sub-brand has had a head start all along. → Read More
The newest most important role at banks: the chief customer officer
Banks are making a real shift from just talking about the customer experience to making it a step in some decision making processes. → Read More
Why banks prefer Twitter to other social channels
For financial institutions, social media strategy is far from a need-to-have. Banks have enough brand equity that even without a winning Facebook strategy, they'll still come out on top. → Read More
Why customer acquisition is so difficult for financial startups
While startups have the ideas and the tech, banks have the customers, data and scalability -- and will need to intervene if startups are going to have any success. → Read More
Why banks are sub-branding new customer offerings
It's hard for large legacy institutions to change, it’s much easier to create and brand an entirely new experience -- a sub-brand. → Read More
Why Robinhood is launching a social network
Robinhood is launching a web platform in 2018 that makes the experience feel more like a social network than its mobile app -- without the ads. → Read More