Alex York
Sprout Social
Chicago, IL, United States
Contact Alexander
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Alexander:
User Generated Content: 5 Steps to Turn Customers Into Advocates
See how user-generated content has the ability to turn customers into brand advocates. Follow these five steps to push more collaboration, drive more user engagement and build out your content calendar more effectively. → Read More
How to Create a Hashtag That Will Actually Get Used
When you create a hashtag for your business, it helps to know people will actually use it. In this article, learn how to create a hashtag that people will use and engage with on your most dominant social media channels. → Read More
Complete List of Facebook Ad Sizes & Specs for 2018
See our complete list of Facebook Ad sizes for 2018. Every ad placement and format is included to give marketers an easy view of the various specs and sizes for each ad. → Read More
How to Identify Social Media Influencers & Collaborate on Campaigns
Ensure your social media influencers increase brand awareness and engagement on your upcoming social campaigns. But first, let's figure out how to identify your most valuable influencers. → Read More
Complete List of Instagram Ad Sizes & Specs for 2018
Follow the correct Instagram ad sizes to ensure your specs and aspect ratios are correct on formats like carousel ads, stories and video. → Read More
5 Reasons Your Instagram Stories Are Failing (& How to Fix Them)
Don't let your Instagram Stories be the death of your marketing strategy. See the five reasons why your brand might be failing at Instagram Stories and we provide all the ways you can improve your marketing visuals. → Read More
Best Times to Post on Social Media: 2018 Industry Research
New research from Sprout Social analyzed its 20,000 customers' data to find the best times to post on social media. See our industry-specific data on the best times to post per network. → Read More
5 Instagram Trends Changing the Industry in 2018
Follow these five Instagram trends changing the industry for marketers in 2018. Learn how to receive more engagement on you posts while building an larger audience. → Read More
61 Social Media Statistics to Bookmark for 2018
Here are 61 social media statistics for marketers to use in 2018. Learn important stats on the most popular social networks to get one step ahead. → Read More
5 Simple Ways to Define & Maintain Your Brand Voice
Your brand voice can make or break your social media presence. Make sure your tone stays the same across all your social channels with these five helpful tips. → Read More
7 Steps in Creating a Winning Social Media Marketing Strategy in 2018
This seven-step social media marketing strategy will help you prepare for 2018 and beyond. Use our helpful tips and free checklist to track your progress. → Read More
6 Social Media Trends That Will Take Over 2018
A new year means new social media trends for 2018. Let's take a look at our crystal ball and see what's in store for the industry in 2018. → Read More
How to 10X Your Sales With Instagram Shopping
Uncover the best tips to engage and promote your Instagram Shopping posts. We provide five tips to help you boost your sales. → Read More
How to Use Instagram Geotag to Engage With Local Followers
Learn how to use Instagram geotag engage your local followers when they tag your brand on Instagram with a specific location. → Read More
Instagram Analytics Guide: How to Pull & Examine Your Data
Gone are the days of posting to Instagram, crossing your fingers and hoping for the best. With algorithmic changes and the increasing need for Read more... → Read More
How to Conquer Instagram Advertising Without Breaking the Bank
This Instagram advertising guide walks you through all the steps you need to complete your ads, save time and ultimately avoid breaking the bank on spend. → Read More
Reach vs Impressions: Know the Difference Between Your Engagement Terms
Learn the difference between reach vs impressions to help improve your brand's marketing strategy with better engagement metric tactics. → Read More
The 7 Undeniable Benefits of Social Media Monitoring for Brands
These benefits to social media monitoring are critical to know if your brand wants to improve engagement, track conversations and benchmark efforts. → Read More
5 Ways to Improve Your CRM Strategy With Social Media
Looking to improve your CRM strategy? Brands cannot forget social media for this as it can actually enforce your brand's customer experience. → Read More
Always Up-to-Date Guide to Social Media Video Specs
Social media video specs and video ad specs for all your top networks such as: Facebook, Instagram, Twitter, Snapchat, LinkedIn, Youtube and Pinterest. → Read More