Rachel Gee
Marketing Week Mag
United Kingdom
Contact Rachel
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Rachel:
International round-up: Domino's tests self-driving delivery & Ikea's human catalogue
We round up the most important global marketing news including Ikea's 'Human catalogue' and German publishers joining forces against the digital duopoly. → Read More
5 killers stats to start your week
The latest marketing statistics to start your week. → Read More
Tim Leberecht: Romantic marketing is the antidote to data
Former CMO and TED speaker Tim Lebrecht on romanticism in marketing, the obsession with data and why marketing teams should feel like "bands on tour". → Read More
Elite dating app Inner Circle on influencer marketing
Inner Circle is trying to gain a foothold in a very saturated market and says low online attention span means word-of-mouth is its go-to marketing method. → Read More
5 killer stats to start your week
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends. → Read More
Ryanair unveils voice-controlled booking in customer service focus
The budget airline is celebrating hitting one billion customers with a renewed focus on improving the customer experience through voice and chatbots. → Read More
Ad spend under pressure as big brands pull back on TV
UK advertising saw its slowest growth for almost four years in the first quarter as TV spend dropped 6.2%. → Read More
Google beats Apple and Facebook to top global brand health list
Tech brands including Google, YouTube and Facebook dominate YouGov’s first global brand health rankings, while retailers top the list in the UK. → Read More
Wellbeing in the workplace
Microsoft's Helen Tupper and Direct line's Mark Evans join Marketing Week’s Russell Parsons for the latest careers podcast. → Read More
Vodafone puts focus on AI and renewed customer service push
Vodafone is focusing on AI, voice and its chatbot TOBi as it concentrates on customer service and an internal digital transformation. → Read More
Hostelworld on digital transformation: 'Beware of the coffee machine terrorists’
Hostelworld's CMO Ottokar Rosenberger warns any brand embarking on a digital transformation it must make sure everyone is on the journey with them. → Read More
The Top 10 YouTube ads in June
From politics to sport and a singing baby, the themes varied for the top UK YouTube ads in June. → Read More
PepsiCo says it will prioritise ecommerce as its sales impress
As its second quarter performance beats forecasts, Pepsi says it will prioritise premium products and establishing a greater e-commerce structure. → Read More
5 killer stats to start your week
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends. → Read More
Why marketers should be more worried about Apple than Google when it comes to ad blocking
Both Apple and Google are introducing new ad blocking tech, but it is Apple's focus on creating an ad-free experience that should concern marketers. → Read More
Facebook on becoming the 'next Yellow Pages'
Facebook is transforming its Messenger platform to work as a contact book for consumers, and looks to attract brands by allowing them to contact consumers directly. → Read More
5 killer stats to start your week
Here are all the stats you need to prepare for the coming week and help you understand the big industry trends. → Read More
The representation of women in ads hasn’t improved in a decade
A new report released at the Cannes live festival highlights how men get four times as much screen time as women and more likely to be shown as leaders. → Read More
TripAdvisor’s CMO on its transformation into a booking site
Trip Advisor’s CMO on how brand is well known but not known well and how the company looks to change this. → Read More
BA's director of customer experience Troy Warfield departs
The airline says it plan to appoint a successor for Warfield, who was only in the role for 18 months, "in due course". → Read More