Chris Ariens, AdWeek

Chris Ariens


New York, NY, United States

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Past articles by Chris:

From Big Trucks to Big Data, What These Marketers Learned at CES 2023

Come along as OMD agencies guide clients through the show floor. → Read More

We Took a Test Drive in the MINIverse ... and Crashed

CANNES, France — Nicola Mendelsohn, Meta’s VP of global business group, is betting that brands will be bullish on the metaverse. And she brought two of them together at the Cannes Lions Festival of Creativity to prove it. → Read More

Cannes Lions Criticized as 23 of 24 Brazil Jurors Are White

A collective of Brazilian creatives, supported by a vocal ensemble of diversity champions, has penned an open letter to Cannes Lions CEO Simon Cook questioning the choice of its jurors from Brazil, with only one Black creative out of 24 names. → Read More

Brave Commerce Joins the Adweek Podcast Network

Influential and insightful ecommerce conversations led by execs from MikMak and Profitero. → Read More

Adweek Acquires Social Media Week

Leading events and industry news site will amplify Adweek's coverage. → Read More

Antonio Lucio Joins Adweek Board of Directors

Former Facebook CMO has focused on marketing transformation and brand purpose → Read More

Purpose-Driven Restaurant Chain &pizza Is Looking to the Frozen Food Aisle

The pizza brand is thinking in seasons, just like a fashion house. → Read More

The Sons of a Dentist Go Into the Family Business (Sort of)

Twice is a subscription toothpaste backed by Lenny Kravitz. → Read More

What Happened for This Entrepreneur When Lacrosse and Chemistry Collided

Drew Westervelt of Hex Performance created a better way to keep his kit clean. → Read More

The Founder of Recess Isn’t Just Selling Another CBD Beverage. He’s ‘Designing Feelings’

Ben Witte on PR over influencers, regulations and the future on I'm With the Brand. → Read More

The World According to Scott Galloway, in 6 Short Video Clips

The professor and author on the future of marketing, tech and life as we know it. → Read More

This Tequila Brand Got Its Shot Thanks to an Instagram Account With 15 Million Followers

Taking on Big Alcohol brands like Constellation, Diageo and Pernod Ricard can be formidable for any small-batch liquor brand. And the three-tier system, by which the maker of an internationally produced spirit has to work with an importer (1) which then has to go to a distributor (2) before the product gets to the retailer (3) and finally the customer, works against most alcohol startups. → Read More

How C.O. Bigelow’s Third-Generation Owner Is Bringing the Drugstore Into the Future

Ian Ginsberg had big plans of being a rock star. His parents had another idea for him. → Read More

CMO Moves: Katie Couric on Changing the World Through Influence and Dedication

Katie Couric may be best known for the 15 years she spent as anchor of NBC’s Today show. But since departing the No. 1 morning show in 2006, Couric has gone on to anchor the CBS Evening News, host her own syndicated daytime TV show, and create an eponymous production company. The award-winning journalist has been a longtime advocate in the fight against colon cancer, and is the founder of Stand… → Read More

Diet Lifestyle F-Factor Built Its Brand by First Changing Its Name

"Dieting feels punitive," says founder Tanya Zuckerbrot. → Read More

Fashion Marketplace Poshmark Innovates for Stay-at-Home Buyers and Sellers

The resale marketplace grew during the pandemic thanks to a community of "shared closets." → Read More

How Coca-Cola Inspired the Van Leeuwen Artisan Ice Cream Brand

Van Leeuwen Artisan Ice Cream launched with $60,000 and a truck in 2008. Reinventing the ice cream truck was the way founder Ben Van Leeuwen expected his eponymous brand to grow. → Read More

A 'Broken Food System' Led to the Creation of Full Harvest

Christine Moseley was walking through a field of romaine lettuce when she realized the pickers were only harvesting 25% of the plant and letting the other 75% fall to the ground. She quickly learned she could sell the full harvest to food and beverage companies. That’s how Full Harvest came to be. → Read More

Here’s How the IAB’s Digital Content NewFronts Work –

It's a collaborative marketplace for digital content producers and advertisers. → Read More

Why This Kidswear Founder Threw Out Her Startup Playbook

Rockets of Awesome's Rachel Blumenthal was guided by her gut. → Read More