Chris Ariens
AdWeek
New York, NY, United States
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Past articles by Chris:
From Big Trucks to Big Data, What These Marketers Learned at CES 2023
Come along as OMD agencies guide clients through the show floor. → Read More
We Took a Test Drive in the MINIverse ... and Crashed
CANNES, France — Nicola Mendelsohn, Meta’s VP of global business group, is betting that brands will be bullish on the metaverse. And she brought two of them together at the Cannes Lions Festival of Creativity to prove it. → Read More
Cannes Lions Criticized as 23 of 24 Brazil Jurors Are White
A collective of Brazilian creatives, supported by a vocal ensemble of diversity champions, has penned an open letter to Cannes Lions CEO Simon Cook questioning the choice of its jurors from Brazil, with only one Black creative out of 24 names. → Read More
Brave Commerce Joins the Adweek Podcast Network
Influential and insightful ecommerce conversations led by execs from MikMak and Profitero. → Read More
Adweek Acquires Social Media Week
Leading events and industry news site will amplify Adweek's coverage. → Read More
Antonio Lucio Joins Adweek Board of Directors
Former Facebook CMO has focused on marketing transformation and brand purpose → Read More
Purpose-Driven Restaurant Chain &pizza Is Looking to the Frozen Food Aisle
The pizza brand is thinking in seasons, just like a fashion house. → Read More
The Sons of a Dentist Go Into the Family Business (Sort of)
Twice is a subscription toothpaste backed by Lenny Kravitz. → Read More
What Happened for This Entrepreneur When Lacrosse and Chemistry Collided
Drew Westervelt of Hex Performance created a better way to keep his kit clean. → Read More
The Founder of Recess Isn’t Just Selling Another CBD Beverage. He’s ‘Designing Feelings’
Ben Witte on PR over influencers, regulations and the future on I'm With the Brand. → Read More
The World According to Scott Galloway, in 6 Short Video Clips
The professor and author on the future of marketing, tech and life as we know it. → Read More
This Tequila Brand Got Its Shot Thanks to an Instagram Account With 15 Million Followers
Taking on Big Alcohol brands like Constellation, Diageo and Pernod Ricard can be formidable for any small-batch liquor brand. And the three-tier system, by which the maker of an internationally produced spirit has to work with an importer (1) which then has to go to a distributor (2) before the product gets to the retailer (3) and finally the customer, works against most alcohol startups. → Read More
How C.O. Bigelow’s Third-Generation Owner Is Bringing the Drugstore Into the Future
Ian Ginsberg had big plans of being a rock star. His parents had another idea for him. → Read More
CMO Moves: Katie Couric on Changing the World Through Influence and Dedication
Katie Couric may be best known for the 15 years she spent as anchor of NBC’s Today show. But since departing the No. 1 morning show in 2006, Couric has gone on to anchor the CBS Evening News, host her own syndicated daytime TV show, and create an eponymous production company. The award-winning journalist has been a longtime advocate in the fight against colon cancer, and is the founder of Stand… → Read More
Diet Lifestyle F-Factor Built Its Brand by First Changing Its Name
"Dieting feels punitive," says founder Tanya Zuckerbrot. → Read More
Fashion Marketplace Poshmark Innovates for Stay-at-Home Buyers and Sellers
The resale marketplace grew during the pandemic thanks to a community of "shared closets." → Read More
How Coca-Cola Inspired the Van Leeuwen Artisan Ice Cream Brand
Van Leeuwen Artisan Ice Cream launched with $60,000 and a truck in 2008. Reinventing the ice cream truck was the way founder Ben Van Leeuwen expected his eponymous brand to grow. → Read More
A 'Broken Food System' Led to the Creation of Full Harvest
Christine Moseley was walking through a field of romaine lettuce when she realized the pickers were only harvesting 25% of the plant and letting the other 75% fall to the ground. She quickly learned she could sell the full harvest to food and beverage companies. That’s how Full Harvest came to be. → Read More
Here’s How the IAB’s Digital Content NewFronts Work –
It's a collaborative marketplace for digital content producers and advertisers. → Read More
Why This Kidswear Founder Threw Out Her Startup Playbook
Rockets of Awesome's Rachel Blumenthal was guided by her gut. → Read More