Jenni Baker
The Drum
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Past articles by Jenni:
Introducing invisible commerce – a retail brand experience designed for the future
The physical retail store will always be a place where products exist, but the store of the future will be built around tech-enabled brand experiences where commerce practically disappears. → Read More
How CPG & fashion brands are blending the ‘phygital’ retail experience
As part of our ‘Behind the future of retail’ content series, we look at how CPG and fashion brands are owning the ‘phygital’ retail experience to keep consumers connected. → Read More
Behind the future of retail: reimagining connected commerce experiences in retail 5.0
Digital disruption and tech advancements have accelerated the need for connected, omnichannel retail experiences, but what shifts must brands make to innovate and keep pace? → Read More
The road to retail: how contextual ads can help marketers win over shoppers
In times of retail peaks and troughs, how can brands take advantage of contextual ads to win the hearts and wallets of shoppers on the move? → Read More
Privacy, By Design: Invest Now For Future Success
In this session, we speak to privacy leads from Google and Media.Monks to discuss a new future of advertising, one that puts privacy front and center. The privacy investments brands and agencies ... → Read More
How can advertisers use first-party data to reach the invisible 70%?
As part of The Drum’s Data & Privacy Deep Dive breakfast session, leaders from Permutive and Space & Time discuss the importance of the first-party data collaboration between advertisers and publishers to responsibly make invisible consumers visible, and why the time to act is now. → Read More
Marketers must be proactive on data privacy to maintain customer trust
Research from Google highlights the importance of having a good privacy strategy and offers advice for brands to help put customers in control of their data. → Read More
Content to commerce: how to be present in every moment this shopping season
In a four-part video series, experts from Snap share insights for advertisers to multiply performance this festive shopping season, and beyond. → Read More
How 3 brands are utilizing TikTok’s full-funnel formula to turbocharge results
TikTok is not just shaping culture, it’s shaping commerce. We look at how Dragon City, Ooni Pizza Ovens and Dermalogica Germany have embraced the power of TikTok’s creative solutions to supercharge their performance. → Read More
Brand fame, AR & programmatic categories added to The Drum Awards for OOH 2022
From boundary breaking billboards to dynamic, real-time creative, tech innovations and clever uses of data are game changing in propelling out-of-home (OOH) media to new heights. → Read More
Creative Futures – a new awards competition to re-imagine the comms of tomorrow
The Drum and Canon, along with an expert team of marketing industry and technology stakeholders, have collaborated to launch a bespoke awards competition to celebrate the emerging talent and future of omnichannel marketing excellence at the vanguard of customer-centric communications. → Read More
Criteo’s new EMEA retail media MD Jill Orr talks privacy, people, passion & product
‘Everything has changed but nothing has changed’. As Criteo’s managing director of retail media for EMEA, Jill Orr has been on quite a journey since catching the wave of the early days of digital advertising in the original dot com boom and getting her first taste of retail media in 2014. → Read More
DADIs 2022: top tips to engage kids & teens effectively and responsibly
There's still time to enter for The Drum Award for ‘Best Responsible Engagement with Kids & Teens’ at the DADIs 2022, which highlights the importance of engaging with this audience and why brands need to get creative. → Read More
A little more conversation: how programmatic is driving podcast ad innovation
Conversational targeting is the next evolution in programmatic podcast advertising – giving brands a privacy-safe way to reach listeners with greater ad relevance in an identity-less world. → Read More
On The Scene: an interview with Qatar Airways’ first metahuman cabin crew member
The Drum goes on the scene with Sama, the travel industry’s first metahuman cabin crew member, to explore Qatar Airways’ virtual metaverse experience QVerse. → Read More
Understanding the privacy dichotomy to find the audiences that matter
For brands to get the best long-term value from their marketing, they need to listen to their audiences, be invited into the conversation, have an opinion – but be authentic about how they share it, and be comfortable with the potentially uncomfortable when engaging with communities. → Read More
How brands can tap into the cultural zeitgeist & be part of powerful communities
There’s a big shift happening in the online world. Consumers are in the driving seat, and they hold all the power in determining a brand’s next move. They affect the marketing decisions of today – so marketers need to pull up a chair, take a seat, open a dialogue and have a two-way conversation with them, and not be afraid to make a bold change based on what they are asking of you. → Read More
How B2B marketing can level up its creative game
B2B marketing needs to take inspiration from the B2C world – be simple, to the point, authentic and personal. The Drum caught up with Vicki Kassioula and Maggie Walkoff of The Marketing Practice post-Cannes, to reflect on the creative learnings and biggest lessons for B2B marketers. → Read More
Where there’s a will, there’s a Waze: how to make your ads travel further
Reaching and influencing potential customers already on their way to make a purchase is a sweet spot for advertisers. The challenge is understanding their on-the-move behaviors to capture them at the right moment. Thanks to a new report from Waze, we explore the latest mobility trends in motion to see how brands and retailers can use these insights to make their ads travel further. → Read More
B2B’s golden age of growth takes center stage at B2B World Fest 2022
Top B2B marketers from Mastercard to Meta will drive the conversation about taking B2B to the next level. → Read More