Robert Wynne
Forbes
Manhattan Beach, CA, United States
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Robert:
Five Things Every Small Business Should Know About Public Relations
Twitter, Facebook and LinkedIn are great, but the basics of public relations remain. You still need coherent messages, valuable networks and great stories. Here are five must-haves for successful PR. Write Well. All the tools in the world won’t help if nobody reads your tweets, posts, pitches or press releases. Josh [...] → Read More
Why You Can't Do Public Relations Yourself
The seasoned PR pro can help you navigate public relations best practices based on the maturity and resources of your brand and organization. → Read More
Would Public Relations Survive Without Twitter?
How would public relations change if Twitter were to suddenly disappear? Four experts weigh in. → Read More
Top 10 PR Blogs You Should be Reading
You can find almost anything on the internet, for free, if you have enough time. There are millions of pages on public relations alone. Many sites promise to write and place articles for clients for free (or a small charge). I would suggest avoiding them. Finding, nurturing and keeping media contacts, [...] → Read More
Why Most Branding is a Waste of Money
Communications pros looking to promote their businesses, colleges or firms can utilize many strategies. Public relations is the most powerful and cost effective because your ideas, firm, message or executive has been vetted by a third party and promoted, in theory, without a filter. PR is third-party validation you cannot [...] → Read More
Five Ways the Internet Hasn't Changed Public Relations
Everyone knows the Internet has transformed the media. It altered the news delivery system, zapped our eyeballs with blinking lights and radiation, and ushered audiences from print to online to social media on the way to mobile. Without the Internet, we wouldn't know the real-time movements of D-list reality stars [...] → Read More
12 Useless Public Relations Terms
Here's some breaking news. It’s time to think outside the box as we cross platform some thought leadership as we workshop our emotional intelligence into a next-generation digital strategy. Confused? You should be. These are some of the baloney B.S. terms pushed around by public relations professionals who like to seem [...] → Read More
The Future of Public Relations - Three Forks in the Road
The public relations industry is a lot like the American economy. The rich are getting richer, the middle class is shrinking, and the poor must find novel ways of getting by. Public relations is quickly evolving as the industry barrels down a three-pronged fork in the road with three separate directions: [...] → Read More
Tommy Trojan's Lessons in Public Relations
Holding a press conference at high noon in July, on a patch of concrete under a cloudless Los Angeles sky, is not the usual recipe for success. Yet five well-coiffed reporters, five cameramen and a local radio guy waited behind a red velvet rope, in front of a statue. This was [...] → Read More
The Real Difference Between PR and Advertising - Credibility
There’s an old saying: Advertising is what you pay for, Publicity is what you pray for. This is a great ice breaker for entrepreneurs and PR practitioners who need to explain public relations. It’s also a good starting point for the general public. While there are dozens of good articles on [...] → Read More
The Public Relations Debate About Global Warming Heats Up
The denial of man-made global warming is one of the greatest PR campaigns in history. With echoes of the industry-funded research from tobacco companies that denied links between smoking and lung cancer, the well-coordinated PR plan has delayed new regulations for coal and petroleum industries and influenced millions of Americans. In [...] → Read More
Winning Social Media Strategies for Public Relations
Most social media is a waste of time. It’s a great place to post photos of your cat, announce your opinion on politics or music, exercise your thumbs by clicking “Like” and “Follow,” and other harmless endeavors. Less nutritious than cotton candy and more repetitive than Candy Crush, social media [...] → Read More
How To Write For Public Relations
Public Relations is the persuasion business. You are trying to convince the media, the public, your employees, your vendors, shareholders, someone, to do something -- change their opinion, reinforce their attitudes, write about or film your client, vote for your issue or candidate, or purchase your service or product. Sometimes this [...] → Read More
The Public Relations Battle Over The Minimum Wage
Should America raise the minimum wage? Whether you are for it, against it or don't have an opinion, it's a great case study in public relations. Opponents and proponents are making their respective cases while this major economic and social battle is fought in the public eye. And just like same-sex marriage, [...] → Read More
What Does A Public Relations Agency Do?
We don’t buy ads. We don’t write stories for reporters We don’t put up billboards. We don’t come up with catchy phrases to make people buy more products they probably don’t need. So what do public relations agencies do? PR agencies, as opposed to advertising agencies, promote companies or individuals via editorial coverage. This is [...] → Read More