Adam Flomenbaum
V by Viacom
New York, NY, United States
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Past articles by Adam:
The Bellator Way
It’s not just about winning fans – it’s about creating a lasting connection → Read More
Sneaky Pete continues reign as top TV draw on Amazon Prime
While viewers were clamoring for the return of Hand of God last week, the excitement soon dropped off; Bryan Cranston's 'Sneaky Pete' recaptured the top spot this week, driving 27 percent of Prime streams. → Read More
Research: despite advancements, demographic targeting will continue to drive TV and video ad buys
Videology, an advanced TV software provider, last week announced findings from a new commissioned research report showing that agencies and brands continue to target advertising campaigns mainly based on age and gender. → Read More
Networks beware: 54 percent of millennials have 'show dumped' when content becomes too difficult to access
Part of what makes Netflix so appealing – and why viewers often complete the company’s original series once they begin them – is that there is no wondering whether the next episode will be available. Netflix subscribers know that if they begin Stranger Things, for example, they could finish the season the same day. → Read More
Infographic: How TV and video consumption has evolved over 60 years
Long gone are the days when a TV show would garner a Nielsen rating of 67.3 like I Love Lucy consistently did in the 1950s. Today, Sunday Night Football and The Big Bang Theory are the most popular shows, and they attract just a fraction of the viewers. → Read More
How programmatic TV is impacting digital campaigns
Earlier this month Videology, a leading player in the programmatic TV space, released its Q2 2016 US Video At-A-Glance Report. The report showed that programmatic TV is on the rise and advertisers are expanding their targets beyond only age and gender to find their audiences. → Read More
Largest Canadian broadcasters embrace programmatic TV with Videology
Days after Bell Media announced a partnership with Videology to use the latter’s programmatic TV technology, Rogers media announced... → Read More
VR 2.0: HBO and Discovery see future in holographic content
VR: so hot right now.Everyone from Samsung to Facebook to Discovery to Vice is driving buzz around VR and the future of content.But what... → Read More
Traditional Nielsen TV metrics will soon include granular over-the-top device data
Via its much-debated (and industry standard) national TV panel, Nielsen already includes data from the connected TV devices in its 40,000... → Read More
Facebook video metrics now include daily breakdowns
Facebook last month rolled out redesigned video metrics in its Page Insights dashboard, which included much-needed updates for publishers... → Read More
YouTube star Jack Vale is heading to VHX to separate the haters from the real fans
Jack Vale has more than 1.3 million subscribers to his YouTube channel, Jack Vale Films, and his videos often see view counts in the... → Read More
Hulu secures Curious George streaming rights as battle for quality children's programming heats up
The battle among HBO, Hulu, Amazon, and Netflix for streaming rights to high quality adult content is well known, but just as important ... → Read More
Viacom and comScore partner to put viability of cross-platform measurement to the test
Linear TV ratings do not paint a complete picture anymore for advertisers looking to reach the audiences they intend to reach; yet much... → Read More
Research: it pays for advertisers to get in front of TV viewers using Twitter
Twitter today released research results analyzing the correlation between how viewers react emotionally to TV shows on its platform and... → Read More
Comedy Central broadcast an entire episode of @midnight exclusively on Periscope: how it paid off
There is almost certainly some subset of fans of Comedy Central’s @midnight with Chris Hardwick who downloaded Periscope last week... → Read More
Viewing of long-form content is on the rise, and it’s not taking place on mobile devices
We know, it’s all about mobile; vertical viewing, Snapchat, the end of TV.However, Ooyala’s Q4 2015 Global Video Index,... → Read More
Gillette taps into Discovery’s VR expertise to create a unique SXSW experience
Guys: How well do you keep your cool under pressure? How about extreme pressure?To show guys what exactly happens to their bodies under... → Read More
Bravo and Mashable announce content development partnership
One publisher has the cachet with the in-the-know online technology and social enthusiasts; the other has the hearts (and eyes) of the... → Read More
First Roku 4K TVs now available exclusively at Best Buy
When Roku rolled out the Roku 4 at the end of 2015, it promised an extensive, easy-to-access, 4K content library. Until then, 4K TV... → Read More
Reese's gets pieces of MTV Snapchat during annual SXSW Woodies event
MTV, Woodies, AS&P Rocky, Snapchat, Reese’s, and Rebecca Black – even Stefon would have a hard time finding a way to put... → Read More