Margaret Kelsey
Appcues
Boston, MA, United States
Contact Margaret
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Margaret:
33 essential user onboarding tools to drive your app's growth
The ultimate guide to the best user onboarding tools to help you improve, target, and analyze your onboarding UX. Use this comprehensive list to assemble your own user onboarding toolkit and find the B2B solutions that work best for your product and your team. → Read More
6 exceptional examples of mobile-first app UX
Mobile apps are progressively becoming the new “first experience” for many users. These 6 cutting-edge, mobile-first apps offer creative and impactful user experiences that simply can't be replicated on desktop. → Read More
4 essential questions to ask throughout the customer journey
Asking the right questions at the right time in the customer journey increases user engagement, yields more valuable insights, and helps create better user experiences. Here are 4 essential questions product managers should ask users at every stage of their journey, from acquisition to retention. → Read More
How Pinterest perfected user onboarding
Casey Winters reveals how Pinterest perfected user onboarding through growth experiments and iteration. We broke down Pinterest's new user experience step-by-step and took a look at how Pinterest's UX has evolved over the years. → Read More
6 ways PMs can collect, analyze, and leverage user feedback more effectively
How product managers can incorporate quantitative data with qualitative user and customer feedback from NPS, email, and in-product messaging to make more informed decisions about product roadmaps, features, and more. → Read More
User onboarding best practices
Learn from our comprehensive guide to user onboarding best practices—based on years of research and practice. This will be your go-to-guide for user onboarding strategies. → Read More
Overheard in product: Beginners, product-market fit, simple solutions, CSS, and breakfast
Overheard in product is a weekly roundup of the best product-related news, conversations, and controversies happening on social and Slack. Find out what PMs are saying, what SaaS topics are trending, and what we're chatting about in the office. → Read More
Overheard in product: Tools, leadership, skill sets, good ideas, and deep breaths
Overheard in product is a weekly roundup of the best product-related news, conversations, and controversies happening on social and Slack. Find out what PMs are saying, what SaaS topics are trending, and what we're chatting about in the office. → Read More
Overheard in product: Vocab, growth, information filth, stakeholders and common misconceptions
Overheard in product is a weekly roundup of the best product-related news, conversations, and controversies happening on social and Slack. Find out what PMs are saying, what SaaS topics are trending, and what we're chatting about in the office. → Read More
Overheard in product: A farewell to Inbox, design careers, UX, activation monsters, and vocal bursts
Overheard in product is a weekly roundup of the best product-related news, conversations, and controversies happening on social and Slack. Find out what PMs are saying, what SaaS topics are trending, and what we're chatting about in the office. → Read More
Overheard in product: Software happiness, rebooting brains, retention, cheap code, and productivity
Overheard in Product is a weekly roundup of the best product-related news, conversations, and controversies happening on social and Slack. Find out what PMs are saying, what SaaS topics are trending, and what we're chatting about in the office. → Read More
The 7 TED Talks every designer should watch
Since the first conference way back in 1984, TED Talks have inspired us, captivated us, and given us something thought-provoking to watch over lunch. To help you catch the can’t-miss gems of TED’s 300+ design-focused talks, we’ve hand-picked a few of our favorites. → Read More
3 Underrated Fundamentals of UX
The best designs are experienced rather than seen. Learn these 3 underrated UX fundamentals to improve your product. → Read More
Overheard in Product: PM Methods, Misguided Metrics, Heuristics, and Eigengrau
Overheard in Product is a weekly roundup of the best product-related news, conversations, and controversies happening on social and Slack. Find out what PMs are saying, what SaaS topics are trending, and what we're chatting about in the office. → Read More
How to Design an Intuitive UI When No One Knows What Intuitive Means
What the heck is intuitive UI anyway? You may know it when you see it, but how do you go about designing a user interface that feels intuitive? Here, we look at the 8 elements that make up an intuitive UI—from discoverability to explorability—including products that get it right. → Read More
How to Bring Your Product to Life with UX Writing
Your product is ready to go: The layout is intuitive, the style is elegant, and the flow is seamless. It's looking good, but how does your product sound? Not the sound from the speakers, but the sound from your words? Learn these simply ways to bring your product to life through your UX writing. → Read More
Overheard in Product: Product Copycats, the Ian Malcolm Question, and Early Bird Specials
Overheard in Product is a weekly roundup of the best product industry news, conversations, and controversies happening on social and Slack. Find out what PMs are saying, what SaaS topics are trending, and what we're chatting about in the office. → Read More
Overheard in Product: A Big Design Secret, Scope Creep, UX Comas, and Mars Attacks
Overheard in Product is a weekly roundup of the best product-related news, conversations, and controversies happening on social and Slack. Find out what PMs are saying, what SaaS topics are trending, and what we're chatting about in the office. → Read More
Overheard in Product: Good Products, the End of Failure, and Lyin’ Eyes
Overheard in Product is a weekly roundup of the best product-related news, conversations, and controversies on social and Slack. Find out what PMs are saying, what SaaS topics are trending, and what we're chatting about in the office. This week: good products, failing vs. learning, and conferences. → Read More
6 Tips to Make User Testing a Breeze
User testing doesn't have to be hard. We know—we user test A LOT. We've compiled our key user testing takeaways into 6 tips to help you define your test, interview users effectively, get valuable, actionable user feedback—and have a great time doing it! → Read More