Elliot Begoun
Business 2 Community
Northern California, CA, United States
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Past articles by Elliot:
Make It a Mission, Not a Job!
I’ve always been willing to go full kimono with you, so why not start this year by doing so again? 2021 kicked my butt. I was invited to many fire drills → Read More
Great Is Good. Different Is Better
We compete, that is what we do. Some more fiercely than others. That competition can be internal, which is where I’ve spent much of my energy and focus. → Read More
I Am Still Worried About Discovery
Canva.com Before the outbreak of COVID, I was concerned that too few brands had a clear strategy to drive discovery and trial in brick and mortar retail. → Read More
Optimizing the Shopper Continuum
I will start this installment in my series on the Tardigrade traits by letting you in on a bit of a secret. While we industry folk love to talk about → Read More
Founders Don’t Get Ducks, Just Crazy Roosters
I wanted to revisit this article as I feel it is needed in this moment in time. Please reach out to me with your thoughts and experiences. I am going to → Read More
Tardigrades Are Investment Ready
Raising money is hard, but too many of you make it even harder. I am sorry, but some tough love will be coming your way. This article is the fourth → Read More
Tardigrades Question Everything
This article is the next installment in a series on the characteristics of a Tardigrade brand. A nimble, capital-efficient, resilient brand must have a → Read More
The Tardigrade Growth Hypothesis
Let’s continue our deeper investigation into the critical characteristics of a Tardigrade brand. The second of the ten traits is that Tardigrade brands → Read More
The Capital Efficient Tardigrade
This article is a continuation of a series on the traits of a Tardigrade brand. In my last article, I provided an overview of each of the critical → Read More
I Don’t Know Jack Squat!
I make a living of not knowing. That sounds like an odd statement, but it is true. I embrace not knowing and see it as a powerful tool. It took me years → Read More
The Unexplored Reasons Founders Fail
Canva.com A founder of an emerging natural products brand faces fierce headwinds. It’s not easy to take an idea, commercialize it, and then successfully → Read More
No More Consumers!
I don’t like the term “consumer.” It is one-dimensional and does not accurately depict the relationship we enjoy with the people we interact with on → Read More
As a Founder, What Is Your Highest Value Activity?
Canva.com You are part of an emerging brand and a young business. As a founder, there is no want for things to do or lack of ways to spend your time. You → Read More
Founders Need to Own Their Success
Canva.com There are times that call for tough love and this is one of them. As a founder of a food and beverage brand, you have chosen a hard and rocky → Read More
Don’t Let a Crisis Go to Waste
Canva.com Before I go any further, I want to let you know that this article is more personal than most of my posts. I struggled with how best to construct → Read More
The Secret That Helped Me Understand People & Build More Effective Relationships
Wait, before you start reading, are you sure you are alone? Slowly, and without being too obvious, look around. Is there anyone who looks suspicious or → Read More
We Invite the Fire Drills
The scene that comes to mind is from Kindergarten Cop. The fire alarm goes off, and John Kimble (Arnold Schwarzenegger) attempts to shepherd the → Read More
Tardigrade Circle Theory
I had a recent conversation with the co-founders of a brand. They were struggling with a tricky question. They were getting some product feedback from → Read More
Every Statistic Has a Who
38% of Americans consider themselves flexitarian. 36.5% of Americans are clinically obese. 93% of people believe breakfast is essential, but 66% of them → Read More
What’s the Most Important Investment?
What’s the most important investment you can make in your brand? Hint, it’s not marketing, packaging, sales, or even your team. Give up? The most → Read More