Fi Bendall
SmartCompany
Sydney, NSW, Australia
Contact Fi
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Fi:
A 12-month international calendar of sales and marketing opportunities
Christmas is here, and while it’s the biggest sales period for Australian retailers, there are plenty of other opportunities for... → Read More
Seriously #questionable: Why influencer marketing is so 1950
Pro golfer Arnold Palmer was an influencer back in the 1950s — influencer marketing is an old broadcast transposed onto digital media and the online world. → Read More
Women earn 16% less than men: It’s time to walk out on the gender pay gap
Women’s average full-time base salary across all industries and occupations is 16.2% less than men’s — it's time to dismantle the gender pay gap. → Read More
Are chatbots harming your customer service reputation?
Chatbots need to be able to efficiently handle simple requests while skilfully delegating more difficult ones if they are to be an asset to small business. → Read More
Why women drive word-of-mouth marketing
Word-of-mouth marketing needs to be a priority, because 83% of Americans are more likely to purchase a product after receiving a verbal recommendation. → Read More
The un-social network: Is it time for your business to pin its hopes on Pinterest?
Pinterest might be the trick for businesses that can market themselves visually and are looking to diversify their social media and boost engagement. → Read More
Five word-of-mouth marketing strategies to boost your business
People trust what their friends and family tell them about businesses and brands, which is what makes word-of-mouth marketing so powerful. → Read More
Let word-of-mouth ignite your marketing fire
The most powerful marketing tools a small business has in its repertoire and should focus on are authentic word-of-mouth and advocacy. → Read More
Five ways to recycle and extend the lifespan of your content marketing
To get the most out of your content marketing, look at how your content can be repurposed for different mediums and audiences. → Read More
From quality visuals to webinars: Five ways to hit refresh on your content output
Fresh content is a great way to connect with and stay relevant to your customers, as well as being an important driver for your brand’s SEO. → Read More
A "shallow pool": Women still vastly underrepresented at the executive level
Women are doing better in functional executive roles but are finding it hard to advance outside of areas such as legal, compliance and human resources. → Read More
"Glimmers of hope": Five incredible global initiatives to benefit female entrepreneurs
Amid the bleak stats, there are glimmers of hope, as initiatives across the world help female entrepreneurs raise capital and realise their dreams. → Read More
Networking is key to better funding outcomes for female entrepreneurs
Women need to build and nurture the right kind of networks if they want to improve their chances of gaining access to capital and talent. → Read More
A bleak snapshot of the gender funding gap
When it comes to startup funding, women are still getting crumbs, while men make off with the loaf. → Read More
Thou shalt not tweet in anger
Having recently voiced his anger on Twitter, Musk's reputation has taken a blow, reminding us it only takes one terrible tweet to undo 5000 good ones. → Read More
Kylie Jenner and the story of roofing supplies magnate Diane Hendricks
Kylie Jenner and Diane Hendricks of ABC Supply show that women from all different backgrounds can be successful entrepreneurs who build empires. → Read More
Why female entrepreneurs should join business networks
A recent Facebook report on UK-based women in business has revealed the benefits of business communities for female entrepreneurs. → Read More
Facebook's still free, unless you want to subscribe
As Mark Zuckerberg famously promised, Facebook will always be free, but now it might let you pay a little more if you want to subscribe to certain groups. → Read More
Goldman Sachs mega fund backs female entrepreneurs
One of the world’s biggest investment banks, Goldman Sachs, has just announced it will back female entrepreneurs and their companies to the tune of $500 million. Called “Launch With GS” the program will invest capital in businesses run or founded by women. → Read More
The dollars and sense in backing female entrepreneurs
Boston Consulting Group shows once again that female entrepreneurs know how to make a little investment go a long way with their latest study: ‘Why Women-Owned Startups Are a Better Bet’. → Read More