Phil Wahba, Fortune

Phil Wahba


New York, NY, United States

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Recent articles by Phil:

More appliances, less clothing are Sears' Hail Mary pass.

Sears strategy post bankruptcy will be to focus more on appliances, tools and smaller stores, and less on apparel, a challenging strategy. → Read More

Levi's To Return To Stock Exchange After Strong Comeback

Levi Strauss filed paperwork on Wednesday for an initial public offering that would see it return to the stock exchange after a turnaround. → Read More

The key to success for Under Armour will be to focus on product performance.

Under Armour reported improved profit but weak sales on Tuesday, illustrating the tough fight ahead to repair the brand. → Read More

J.C. Penney Will Stop Selling Appliances in Latest Strategy Lurch

J.C. Penney said on Wednesday it will stop selling appliances, reversing a cornerstone of its strategy since 2016 amid a sales slump. → Read More

Hip marketing and cool collaborations are making Ralph Lauren popular again.

Shares jumped 10% as younger shoppers flock to the classic brand. → Read More

Walmart Scores Big Against Amazon With Fanatics Sports Gear Deal

Walmart said on Tuesday it would start selling pro sports league licensed gear by Fanatics in a move giving it a big edge over Amazon. → Read More

Kohl's Lines Up Weight Watchers To Increase Store Traffic

Kohl's said on Tuesday it would test studio space for WW at some stores in its latest move to drum up store traffic. → Read More

The first CVS products to feature more natural imagery have debuted in store.

CVS unveiled the first of its products to feature a watermark that tells consumers the related images were not drastically enhanced. → Read More

Gillette's Controversial Ad Is Not Hurting Sales

Procter & Gamble said on Wednesday that its recent Gillette campaign is not hurting sales yet despite the controversy surrounding it. → Read More

Drexler's Exit Gives J.Crew Chance At True Fresh Start

J.Crew said last week its executive chairman and former CEO Mickey Drexler was leaving the board in a move that gives it room to fix itself. → Read More

Zales and Kay Parent Signet Hints at Store Closings After Weak Holiday Season

Its stock tanked 22% after yet another batch of bad news. → Read More

Gymboree Plans To Close After Post-Bankruptcy Comeback Fails

The market for kids' clothing has shifted to discounters, leaving Gymboree behind. → Read More

Sears Lives to Fight Another Day But Will Need a Miracle

Sears chairman Eddie Lampert on Wednesday won a bankruptcy court auction for the company but it's far from clear he can revive the retailer. → Read More

Two giants, one tech, the other a retailer, are teaming up to counter Amazon's health care ambitions.

Microsoft and Walgreens announced a partnership on Tuesday that will see the drugstore chain move to the tech company's Azure cloud service. → Read More

Macy's Weak Holiday Season Shows Growing Chasm Between Retail's Winners and Losers

Macy's reported weak holiday season sales, showing just how much work remains in front of it to reinvent itself. → Read More

J.C. Penney's Holiday Season Sales Tumble and More Store Closings Are Coming

J.C. Penney reported awful holiday season sales results and said it was looking into closing more stores. → Read More

Sears' Implosion Proves You Can't Neglect Stores Even In the Amazon Era

Sears is set to liquidate, Reuters reported, proving how can't let your stores fall into disrepair even when betting big on e-commerce → Read More

The Shrinking Middle Class: A Future Beyond Coal

When Scott Shoupe was growing up in Hazard, Ky., the playgrounds and streets were teeming with people, and the town had country clubs and golf... → Read More

How Lands' End Emerged From the Shadow of Sears and Prospered Again

The new CEO's e-commerce and store expansion plans are paying off. → Read More

J.Crew Says Madewell on Its Way to Becoming a Billion-Dollar Brand

J.Crew on Thursday reported strong quarterly results at its Madewell brand as well as its namesake business. → Read More