Kif Leswing, CNBC

Kif Leswing


New York, NY, United States

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Recent articles by Kif:

How to opt out of arbitration for the new Apple Card (and why you'd want to)

Read the fine print in your Apple Card contract — one clause means you give up your right to be heard in court. → Read More

Trump says Apple CEO Tim Cook is a 'great executive because he calls me and others don't'

President Trump and Apple CEO Tim Cook have had a rocky relationship in recent years, but Trump is now complimenting the executive publicly. → Read More

Apple is spending $6 billion on original shows and trying to beat Disney+ to market, reports FT

Apple has spent more than $6 billion on original TV shows and movies for its forthcoming Apple TV+ service, according to a Financial Times report on Monday. → Read More

Why Apple doesn't want users to replace their own batteries

The MacBook Pro recall and its subsequent ban from flights underscores the increasing brand risk from problems with lithium-ion batteries. → Read More

Trump says Apple is spending 'vast sums of money in the U.S.' and he's having dinner with the CEO

Trump's tweet comes a day after Apple put out a press release describing the money it spends on U.S.-based suppliers and vendors. → Read More

Apple's credit card push is about keeping iPhone users

Apple Card could end up being a smashing success even if it doesn't contribute a meaningful amount to the company's services revenue or end up being Apple's beachhead in the financial industry. → Read More

Apple took us on a surreal walk through San Francisco, looking at digital art on an iPhone

San Francisco looks different through an iPhone XS Max — it's still a city, but now there are floating balls of fabric, speech bubbles, and words popping out from the trees and buildings. → Read More

Apple just released four YouTube videos consisting of natural sounds to help people relax

Apple posted four ASMR videos to its YouTube page on Wednesday, advertising the company's "shot on iPhone" campaign. → Read More

Disney CEO Bob Iger says it's a coincidence the Disney+ bundle costs the same as a Netflix subscription

Disney CEO Bob Iger sits down for an interview with CNBC's Julia Boorstin to discuss Disney+ pricing → Read More

An Apple subsidiary once led by legendary Silicon Valley 'coach' Bill Campbell is getting a complete rebrand

A historic Apple subsidiary is going back to its roots. → Read More

Apple is spending more than ever on R&D to fulfill the 'Tim Cook doctrine'

Apple spent $4.2 billion on research and development in the quarter ending in June, the highest quarterly amount it has ever spent on research and development. → Read More

Apple stock drops on Trump tariff threat

Apple stock dropped sharply after President Donald Trump said on Thursday that the U.S. will put an additional 10% tariff on a remaining list of goods imported from China starting on September 1. → Read More

Qualcomm drops on disappointing guidance

The stock dropped as much as 5% in after-hours trading. → Read More

Apple put an iPhone in everybody's pocket — now its growth depends on putting devices all over our bodies

The main product category picking up the slack for declining iPhone sales is what Apple calls "wearables" — the category including Apple Watch, AirPods wireless earbuds, and Beats headphones. → Read More

Apple CEO Tim Cook: We want to continue making Mac Pro in U.S.

The $5,999 computer isn't on sale yet. Apple announced the Mac Pro in June with a "fall" release date. → Read More

Apple will report Q3 earnings after the bell

Apple's services business, including App Store fees, online subscriptions and AppleCare warranties is becoming increasingly critical for the company. → Read More

Apple is facing a 'low bar of expectations' but it might work in the company's favor

Analysts say that low expectations Apple a lot of room to overachieve, even as the company is coming off of of two straight quarters of year-over-year revenue decline. → Read More

Apple is working on phone cameras that use lasers to sense how far objects are, top analyst says

Apple is working on iPhones expected to launch in 2020 with rear cameras equipped with a new kind of sensor that enables them to sense how far away things are, according to TF Securities analyst Ming-Chi Kuo. → Read More

Apple's credit card is on track to launch in early August

The Apple Card, a high-profile credit card partnership between Goldman Sachs and Apple, is scheduled to launch in the first two weeks of August, a person familiar with the project told CNBC. → Read More

Apple's pursuit of Intel's modem unit is all about 'doubling down' on 5G

If Apple ultimately buys Intel's modem business, it gives the iPhone maker greater control over the guts of the device as it gears up for the 5G wave. → Read More