Jack Simpson
Econsultancy
United Kingdom
Contact Jack
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Jack:
How three top betting sites handle social content
Social content is – or at least should be – entirely driven by a brand’s tone of voice. And that tone of voice should be driven in turn by the brand’s target audience and the image it wants to achieve. → Read More
Top 10 digital marketing stats of the week
Here’s a stat for you: 100% of Jack Simpsons say this is a very sad day indeed, according to a new survey by Jack Simpson. → Read More
10 of the best social campaigns & stories from March 2016
With two significant events in the form of International Women’s Day and Easter, last month was an exciting one for social campaigns. → Read More
10 of the best social campaigns & stories from March 2016
With two significant events in the form of International Women’s Day and Easter, last month was an exciting one for social campaigns. → Read More
10 common online copywriting mistakes
Anyone can be a writer these days. All you need is a computer with an internet connection and a tenner to spend on a domain name. → Read More
10 common online copywriting mistakes
Anyone can be a writer these days. All you need is a computer with an internet connection and a tenner to spend on a domain name. → Read More
12 best branded Instagram videos from March 2016
If your brand is on Instagram and you’re still not posting videos, you’re not using the platform to its full potential. → Read More
Do you need to be on that new social media platform?
Not too many years ago brands were deliberating on whether to embrace social media at all, and for those that did there were relatively few platforms to choose from. → Read More
Do you need to be on that new social media platform?
Not too many years ago brands were deliberating on whether to embrace social media at all, and for those that did there were relatively few platforms to choose from. → Read More
A pun-free roundup of excellent Easter marketing campaigns
Retail spending was expected to hit £775m over the Easter weekend, and brands were working hard to get the biggest possible share of that cash. → Read More
Two-thirds of Australian marketers say current display ads model is broken
We often discuss the state of display ads on this blog, sadly it is not always in the most positive light, and it seems the majority of marketers agree with us. But there is hope for a better approach. → Read More
Two-thirds of Australian marketers say current display ads model is broken
We often discuss the state of display ads on this blog, sadly it is not always in the most positive light, and it seems the majority of marketers agree with us. But there is hope for a better approach. → Read More
Top 10 digital marketing stats of the week
Stats on a Thursday? Have you lost it, Simpson? Do you need a lie down and a hot Lemsip? Should we contact your next of kin and tell them to prepare for the worst? → Read More
What are first-, second- and third-party data?
I’m not trying to teach anyone how to suck eggs here. Perish the thought. → Read More
Eight intriguing US digital marketing stats from the past week
Welcome to another edition of our US digital marketing stats round-up – arguably the most hotly anticipated thing on the internet. → Read More
11 of the most memorable 'brand' #hashtags of all time
Twitter celebrated its 10th birthday this week, and despite all its problems it has arguably become as important a technical feature of society as the TV or the telephone. → Read More
What brands can learn from Chipotle’s Twitter fiasco
Bad news for Chipotle last week, as a judge ruled it was at fault for firing an employee who tweeted a negative comment about working there. → Read More
Nine exciting digital marketing stats from the past week
Well hopefully you’ve all recovered from St. Patricks’s Day, and by recovered I mean woken up in time to call in sick with at least some conviction. → Read More
Nine exciting digital marketing stats from the past week
Well hopefully you’ve all recovered from St. Patricks’s Day, and by recovered I mean woken up in time to call in sick with at least some conviction. → Read More
Three reasons Instagram’s algorithmic timeline is yet another terrible idea
It seems wherever you turn in the digital marketing world these days there is some popular app updating its timeline to an algorithmic one. → Read More