Anna Hensel
Digiday
Mountain View, CA, United States
Contact Anna
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Past articles by Anna:
Brands bet on texts to pique customers' interest amidst digital marketing upheaval
The messages app is starting to become the sought-after piece of digital real estate among brands and retailers. → Read More
Despite hungry VCs, DTC brands are rethinking their fundraising approach
Startup founders are trying to become more discerning about venture funding, rather than viewing it merely as free money. → Read More
How 2020 killed the Instagram brand
This story is part of Endgames, a Digiday Media editorial package focused on what’s next, what’s coming, and what’s being phased out in the industries we cover. Access the rest of our Endgames coverage here; to read Glossy’s Engames coverage, click here; Modern Retail’s coverage is available here. This spring, Olamide Olowe and Claudia Teng wanted to […] → Read More
What the FTC’s attempted block of P&G’s Billie acquisition means
Founders of startups in other highly consolidated CPG categories may want to take note of Harry’s — and now seemingly Billie’s — fate. → Read More
DTC brands are preparing for nightmare holiday shipping delays and out of stocks
If someone wants to buy a four-piece set of Caraway cookware to arrive in time for Christmas, it's already too late. → Read More
DTC brands aren't feeling the Black Friday pressure
This year, the wave of brands offering deals between Black Friday and Cyber Monday will feel more like a never-ending tsunami. → Read More
Big-box retailers are changing their marketing messages to avoid a Black Friday crunch
In advertising Black Friday deals, retailers are giving more details about how long deals will last where customers get info about what new deals will be available when. → Read More
Companies are becoming reliant on Shopify
Read more in the DTC Briefing, a weekly Modern Retail column about the biggest challenges and trends facing the DTC startup world. → Read More
Spotify's Megaphone acquisition and the DTC podcast advertising boom
Spotify is cashing in on the surge in podcast advertising, as direct-to-consumer startups help to fuel it. → Read More
Vertical marketplaces are the next hot investment area
Direct-to-consumer brand investors are trying to find, and fund, new types of marketplace alternatives to Amazon. → Read More
Vertical marketplaces are the next hot investment area as DTC brands look for more places to sell online
For many direct-to-consumer brands looking to sell and ship their products through someone's website besides their own, there's still only one dominant choice for them in the U.S., and that's Amazon. But investors are trying to find -- and fund -- new types of alternatives. → Read More
'On a lot of people's minds right now': DTC startups are in a holding pattern until after the election
Some startups are pausing or scaling back their ad spend on digital platforms, particularly on Facebook, as they wait to see how the election plays out. → Read More
With a new Shopify partnership, DTC brands are bullish on TikTok once again
TikTok and Shopify announced that Shopify merchants can now create and run TikTok campaigns from directly within the Shopify dashboard. → Read More
'More than a moment': SPACs give DTC startups a potential new exit strategy
There's a new most-talked about acronym in the DTC world these days: SPAC, which stands for special purpose acquisition company. → Read More
Why some DTC brands' Amazon strategies have changed
Many direct-to-consumer brands have long held off on selling through Amazon. But they can't completely ignore its orbit, as Amazon still sets the conversation in e-commerce. → Read More
In a crowded holiday advertising market, DTC brands are rethinking their digital strategies
In conversations with a handful of direct-to-consumer startup executives about their holiday marketing plans, the biggest concern cited was figuring out when was the right time to run holiday ads. → Read More
'Flying blind': How DTC CEOs are preparing for the holidays
Despite experiencing record e-commerce sales during the coronavirus, DTC CEOs are trying to prepare for how to handle some worst-case scenarios over the holidays. → Read More
Fearing a holiday email onslaught, DTC startups turn to text messaging to promote sales
There's no shortage of "last chance" sales hitting email inboxes these days. So some DTC startups are trying out a new tactic instead: texting customers, instead of emailing them, about a sale. → Read More
'It is all DTC now': VCs are eager to strike deals again
In March, the fundraising environment for direct-to-consumer startups was “downright frozen,” as Michael Duda, managing partner at hybrid accelerator agency and venture capital fund Bullish, put it. Now, March seems like a lifetime ago. Over the past six months, many direct-to-consumer startups in categories ranging from home improvement, health and wellness and food have struck […] → Read More
DTC brands are rethinking their 'never-go-on-sale' rule
DTC startups who have prided themselves on either never offering sales, or only offering them on Black Friday, are throwing their playbooks out the window. → Read More