Jeff Barrett
Entrepreneur
Grand Rapids, MI, United States
Contact Jeff
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Jeff:
How Purpose-Driven Marketing Can Help Small Businesses Compete Against Large Companies
Build a brand that not only tells a story but also gives consumers a story to tell others. → Read More
It's Time to Take San Diego Seriously as a Startup Destination
The eighth-largest city in the country doesn't care about being seen but it will notice you. → Read More
When Every City in America Zigged for Amazon HQ2, Little Rock Zagged. It's Worked Out Quite Well.
Arkansas' capitol city quite publicly skipped the competition for Amazon's HQ2 and found the right partners to drive growth instead. → Read More
Do These Mistakes Keep You From A Bigger Social Media Budget?
Social media has massive power, but it doesn't get the budget it deserves. The key to earning more budget is tying the performance of social media to conventional metrics like sales, brand affinity, business value and ROI. → Read More
How Do You Grow and Measure the Success of Your Personal Brand on Social?
Depending on whom you ask, the Internet is both an easy and difficult place to create your own personal brand. There will always be someone standing in front of → Read More
3 ways social media is warping politics more than ever
We may treat politics as a spectator sport on Facebook and Twitter, but our reactions there are feeding back into the system and changing the process more than ever. → Read More
I, for one, welcome our new automated robot overlords
Automation isn’t a bad thing; we’re not going to be attacked by vacuums, after all, and there are plenty of conveniences it supplies. But are we reaching a tipping point where we start to trust computers and robots more than humans? → Read More
I, for one, welcome our new automated robot overlords
Automation isn’t a bad thing; we’re not going to be attacked by vacuums, after all, and there are plenty of conveniences it supplies. But are we reaching a tipping point where we start to trust computers and robots more than humans? → Read More
Is Pokémon ruining reality or augmenting it? Who cares, just enjoy the chase
The world’s pundits are tearing their hair out trying to figure out whether Pokémon is good or bad, but to really understand it, you just need to fire up the app and go for a stroll. → Read More
The Evolution of Multimedia Across Social Media
Over the years, a few key thought leaders have guided us through the shifting communication landscape. See what Joel Comm has to say about social today! → Read More
What Your Healthcare Routine Will Probably Look Like In 10 Years
Technology has the power to heavily influence our access to healthcare. New advancements have the possibility to eliminate in-home care for the better. → Read More
Why Brands Need To Embrace Snapchat
Snapchat is becoming a social media powerhouse. Find out why brands need to take advantage of its growth and incorporate the network in their social strategies. → Read More
4 Things You Should Do in 2016
Don't worry; it's not too late to make resolutions. Think of yourself like a brand and apply these four ideas to your list to move forward in your PR career. → Read More
3 Keys to Creating Content with Viral Potential
There are no accidents in creating great content. But if you ask 100 great content creators, no two will tell you the same way to create something viral. T → Read More
Why Authentic Brands Do Better on Social Media
Authenticity has always been important. Technology has now made it critical. Find out why. → Read More