Gerry Moran
Business 2 Community
Philadelphia, PA, United States
Contact Gerry
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Gerry:
10 Tips to Fix Your Personal Branding on Social Media in 2021
“Mirror, mirror on the wall, do I have the most impressive social media branding of all?” Does this reflective question fit your current social branding → Read More
42 Ways to Start a Conversation on LinkedIn
LinkedIn is the ultimate networking watering hole. It’s also the perfect fishing hole to start a conversation. You have to know when your audience is → Read More
40 Red Flags Indicating Your Content Strategy Needs Help
Here are 40 red flags for your content marketing strategy. If you see or hear any of them at your company, it’s time to rethink your plan. Your team is → Read More
2021 LinkedIn Character Counts For Your Personal Profile
The 2021 LinkedIn character counts are confirmed! Here’s everything you need to know about every customizable LinkedIn profile touchpoint. The key to → Read More
36 Calls For Content Marketing Help
Do you have the super powers to hear and to answer the calls for content marketing help? Lack of a clear and strategic content marketing plan can hurt your brand — be it a small business, big company or personal reputation. Hone your listening skills to help you help others and to save them from … → Read More
Connecting The Digital Dots Of The Customer Experience
Does your content marketing connect the digital dots with your customer experience? My great grandmother, Michaelena, used to give me connect-the-dots books to keep me busy when I was a toddler. Many times the dots I created did not match the intention of the books’ authors. My ‘masterpieces’ often resulted with my grandmother just shaking … → Read More
10 Rocking Social Media and Content Marketing Insights
At the end of the day, our marketing strategy depends on connecting with the reader with the best content to incite action. Like buying from you — right? Here are ten social media, content marketing and customer experience facts and insights to help you put the ‘I know’ behind the ‘I think’ as you develop and activate your marketing plan this week. 10 Social Media & Content Marketing Lessons 10… → Read More
How To Avoid Being An Unknown Subject Matter Expert
If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? Well, yes and no. He is an expert. However, the expertise is going to waste. There are many ways to unleash your subject matter expertise with social media. You just have to start building your reputational … → Read More
Is Your Social Media Strategy Fully Baked?
If your content marketing strategy is like baking a cake, then are your customers coming back for seconds? Think of your content as delicious cake and your social media channels as the in which you deliver it to your customers. How are you serving up your messaging to your clients? We’ve all seen it. The … → Read More
Video Is The Future Of Content Marketing
Lights! Camera! Conversion! My great-grandmother Michaelena always told me – ‘you ought to be pictures … you sweety, little boy’. Little did I know she was advising me about my future and the future of content marketing! More customers consume content as part of their buying journey – a likely mix of short attention span, … → Read More
Is Your Social Media Strategy Fully Baked?
If your content marketing strategy is like baking a cake, then are your customers coming back for seconds? Think of your content as delicious cake and your social media channels as the in which you d… → Read More
How To Make Your Content Marketing More Newsworthy!
Many of us started our content marketing careers delivering newspapers in our local communities. What a great lesson in sales, customer service, marketing, and being social! In the days before social… → Read More
Video Is The Future of Content Marketing
Lights! Camera! Conversion! My great-grandmother Michaelena always told me – ‘you ought to be pictures … you sweety, little boy’. Little did I know she was advising me about my future and the… → Read More
5 Ways To Rethink Your Content Marketing Strategy
Flo, the infamous Progressive Insurance spokesperson inspired me to rethink my personal content marketing strategy. Every now and then you need to tweak your approach to your content marketing strategy to help you reach your business goals. Sometimes a ‘jump-start’ is in order! You see, I just installed the Progressive Insurance Snapshot in my car → Read More
Handy-Dandy Guide To Content Marketing
My great grandmother Michaelena always told me when I was growing up as a young boy, “Gerry, if you want better content, then you need to figure out a better way to ask for it!” Little did I know that this grandmotherly advice would translate into a very useful content marketing strategy. I find many … → Read More
If You Blog And No One Reads It Does It Really Matter?
If you write a blog post and no one reads it, did you really write it? Hmmm. Now that’s a question for a content marketing guru, ninja or king to answer. Many marketers have met the challenge of finding and motivating co-workers, internal thought leaders and executive leadership to write blogs. These subject matter experts … → Read More
Blog More To Sell More
86% of customers say they would engage with vendors if they provided insights or knowledge about their industry, states LinkedIn. Blogging is an excellent selling strategy and platform to provide these insights. You are in charge of your personal brand and your sales success. You don’t have to be an expert content marketer. You don’t … → Read More
7 Must-Read Tips To Simplify Content Marketing Planning
Forrest Gump tells us “Stupid is as stupid does.” Well, if that is the case then we should stop being stupid with our content marketing planning. Rather, the new quote should be “Simple is as simple does.” Simplification is the new innovator. Simplification is the new disruptor. Simplification is the key to a deeper customer … → Read More
15 Resources To Help Improve Your Personal Branding
Strong personal branding will help you sustain a solid career, develop a deeper relevant network and help you advance your agenda. You probably are not doing it as good as you could. You see, the biggest barrier to your personal branding success is the lack of planning, strategizing and goal-setting. You need to do a … → Read More
Content Is The Key To Social Selling Success
Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, build a relationship and help close the deal. Yes, helping to frame the business opportunity and presenting features and benefits are essential. … → Read More