Eric Siu
Single Grain
Santa Monica, CA, United States
Contact Eric
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Eric:
5 Facebook Ads Trends You Can't Ignore in 2020
From less News Feed to more Stories, from Augmented Reality to Mobile Studio, here are the top Facebook Ads trends to expect in 2020. → Read More
Where Accomplished Marketers Started Before They Became Successful
Successful marketers followed these steps in one way or another. → Read More
How Adobe Does SaaS Marketing: A Case Study
Adobe became a multibillion-dollar SaaS company with 24% YoY growth by having great products — and a smart marketing strategy. What can we learn from them? → Read More
How to Target Your Content and Jumpstart Your Marketing Campaign
Eric Siu explains how to help your business see dynamite marketing results. → Read More
Why Entrepreneurs Need to Stop Advertising How Much They Make
If you’ve spent any time following entrepreneurs online, you’ve probably noticed that many of them share how much they make. It could be as simple as a blog post titled “How I Made $300,000 in One Month” or as complex as a detailed report broken down by revenue streams and expenses. There are a lot … → Read More
How to Build Your Marketing Presence in 30 Days
Eric Siu explains how to make an impact with your first-time marketing efforts. → Read More
What Percentage of Your Revenue Should You Allocate to Marketing?
You may not like what I’m about to say, and your CFO definitely won’t, but: marketing budgets are useless. Here's why – and what you should do instead. → Read More
What You Should Do With Old Content That's Not Getting Traffic
Many people think that old content no longer has value, but it does. Rather than deleting pages, here are 6 things you should do to preserve your ranking. → Read More
37 Life-Changing Leadership Books You Need to Read ASAP
Great books are an easy and inexpensive way to learn. Here are 37 life-changing business and leadership books that we swear by at Single Grain. → Read More
How to Use Success Gaps to Get More Clients
Success gaps aren’t a bad thing; they’re an opportunity to rise above the rest of your industry and offer your customers a true end-to-end experience. → Read More
What Should You Do When People Complain About Your Product or Service?
When a customer complains, it feels bad. But you should view negative feedback as a priceless opportunity to improve and grow your business. Here's how. → Read More
How to Build a World-Class Marketing Team
The right people for your team are out there, you just have to know what traits to look for. → Read More
The Customer Acquisition Playbook: Email & In-Person Outreach
I’m frequently asked what my most effective client acquisition channels are for Single Grain, so in this article, I outline our tactics with the best ROI. → Read More
What's the Ideal Number of Blog Posts to Write Each Week?
Plenty of articles have been written about the best frequency for blog posts. But the truth is, there isn’t a one-size-fits-all approach. → Read More
Do You Really Need to Write 1,890-Word Blog Posts to Rank on Page 1?
A study showed that the average Google first page results are blog posts with 1,890 words. Is that the magic forumula for ranking? We'll break it down. → Read More
7 Content Marketing Hacks That'll Crush it in 2019
The blogging space is so competitive that there are already 50 articles on any given subject. Here are 7 content marketing hacks that'll crush it in 2019. → Read More
The #1 Marketing Strategy for 2019: The Content Sprout Method
If your marketing is stagnant or you can’t keep up with your competitors' content, use the Content Sprout Method to increase your content output. Here's how → Read More
Why Joining Multiple Mastermind Groups Will 10X Your Business
We’re going to talk about why you should not just have one mastermind group, but multiple entrepreneur mastermind groups. What Is a Mastermind Group? When I was an ambitious 25-year-old, I spoke with a guy who was growing a successful agency in New York City. Somehow I got a phone call with him on for … → Read More
This Is the Most Profitable Way to Sell Your Online Courses
Eric Siu sits down with Joel Erway from Experts Unleashed to talk about the right approach to attract customers to your classes. → Read More
The Advantages YouTube Ads Have Over Facebook Ads
Marketer John Crestani shares some of his favorite tactics for getting the word out on his products. → Read More