Eric Siu, Single Grain

Eric Siu

Single Grain

Santa Monica, CA, United States

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  • Unknown
  • Single Grain
  • Entrepreneur
  • Convince & Convert
  • SitePoint

Past articles by Eric:

5 Facebook Ads Trends You Can't Ignore in 2020

From less News Feed to more Stories, from Augmented Reality to Mobile Studio, here are the top Facebook Ads trends to expect in 2020. → Read More

Where Accomplished Marketers Started Before They Became Successful

Successful marketers followed these steps in one way or another. → Read More

How Adobe Does SaaS Marketing: A Case Study

Adobe became a multibillion-dollar SaaS company with 24% YoY growth by having great products — and a smart marketing strategy. What can we learn from them? → Read More

How to Target Your Content and Jumpstart Your Marketing Campaign

Eric Siu explains how to help your business see dynamite marketing results. → Read More

Why Entrepreneurs Need to Stop Advertising How Much They Make

If you’ve spent any time following entrepreneurs online, you’ve probably noticed that many of them share how much they make. It could be as simple as a blog post titled “How I Made $300,000 in One Month” or as complex as a detailed report broken down by revenue streams and expenses. There are a lot … → Read More

How to Build Your Marketing Presence in 30 Days

Eric Siu explains how to make an impact with your first-time marketing efforts. → Read More

What Percentage of Your Revenue Should You Allocate to Marketing?

You may not like what I’m about to say, and your CFO definitely won’t, but: marketing budgets are useless. Here's why – and what you should do instead. → Read More

What You Should Do With Old Content That's Not Getting Traffic

Many people think that old content no longer has value, but it does. Rather than deleting pages, here are 6 things you should do to preserve your ranking. → Read More

37 Life-Changing Leadership Books You Need to Read ASAP

Great books are an easy and inexpensive way to learn. Here are 37 life-changing business and leadership books that we swear by at Single Grain. → Read More

How to Use Success Gaps to Get More Clients

Success gaps aren’t a bad thing; they’re an opportunity to rise above the rest of your industry and offer your customers a true end-to-end experience. → Read More

What Should You Do When People Complain About Your Product or Service?

When a customer complains, it feels bad. But you should view negative feedback as a priceless opportunity to improve and grow your business. Here's how. → Read More

How to Build a World-Class Marketing Team

The right people for your team are out there, you just have to know what traits to look for. → Read More

The Customer Acquisition Playbook: Email & In-Person Outreach

I’m frequently asked what my most effective client acquisition channels are for Single Grain, so in this article, I outline our tactics with the best ROI. → Read More

What's the Ideal Number of Blog Posts to Write Each Week?

Plenty of articles have been written about the best frequency for blog posts. But the truth is, there isn’t a one-size-fits-all approach. → Read More

Do You Really Need to Write 1,890-Word Blog Posts to Rank on Page 1?

A study showed that the average Google first page results are blog posts with 1,890 words. Is that the magic forumula for ranking? We'll break it down. → Read More

7 Content Marketing Hacks That'll Crush it in 2019

The blogging space is so competitive that there are already 50 articles on any given subject. Here are 7 content marketing hacks that'll crush it in 2019. → Read More

The #1 Marketing Strategy for 2019: The Content Sprout Method

If your marketing is stagnant or you can’t keep up with your competitors' content, use the Content Sprout Method to increase your content output. Here's how → Read More

Why Joining Multiple Mastermind Groups Will 10X Your Business

We’re going to talk about why you should not just have one mastermind group, but multiple entrepreneur mastermind groups. What Is a Mastermind Group? When I was an ambitious 25-year-old, I spoke with a guy who was growing a successful agency in New York City. Somehow I got a phone call with him on for … → Read More

This Is the Most Profitable Way to Sell Your Online Courses

Eric Siu sits down with Joel Erway from Experts Unleashed to talk about the right approach to attract customers to your classes. → Read More

The Advantages YouTube Ads Have Over Facebook Ads

Marketer John Crestani shares some of his favorite tactics for getting the word out on his products. → Read More