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If you missed AFP ICON, or just want great advice, check out Rachel Muir's key takeaways from AFP ICON 2022 in this ultimate guide. → Read More
Rachel Muir will walk you through why it's important to evaluate your end-of-year fundraising campaign and what metrics you should measure. → Read More
Rachel Muir shares an example of an effective end-of-year appeal to hopefully save you time when you sit down to work on your appeals! → Read More
In this post, Rachel Muir shares her number one way to save time and boost donor retention at the end of the year. → Read More
Calling a donor can inspire them to make an end-of-year gift. Rachel Muir shares her example phone scripts to help you make the ask. → Read More
To help you get started planning for #GivingTuesday, here’s a sample Giving Tuesday timeline from Rachel Muir you can follow. → Read More
Rachel Muir shares her insight on donor cultivation events and the 5 questions to ask before you do a donor cultivation event. → Read More
What kind of memorable and meaningful experiences are you creating for your donors right now? Rachel Muir shares 3 tips to wow your donors. → Read More
Why do people with no fundraising training think they know best? Check out these 5 tips to overcome meddling nonprofit management and boards. → Read More
There are some dangerous email marketing myths that could be hurting your fundraising efforts and donor relationships. Rachel Muir weighs in. → Read More
Picking a great email provider is a lot like buying a house. Rachel Muir shares 11 things to look for in your nonprofit email provider. → Read More
You’ve heard about doing a wealth screen on prospective or existing donors, but what objections might you face? Rachel Muir weighs in. → Read More
Rachel Muir shares how you can measure where you get your best donors, and questions to ask before investing in acquisition. → Read More
Thanking donors really does pay dividends. Rachel Muir shares some simple donor thank you do’s and don’ts to guide you! → Read More
What goes into a winning donor thank you letter? Rachel Muir shares what she believes the anatomy of a perfect thank you letter looks like. → Read More
How can you get a retention rate as high as 90%? Rachel Muir shares some tips on when, who, how and how often to ask for monthly gifts. → Read More
Organizations with a fundraising plan consistently outperform those without one. Rachel Muir shares 3 steps to writing a fundraising plan. → Read More
Rachel Muir shares her tips for crafting this year's fundraising plan by having a brainstorming sesh to review your 2020 fundraising lessons → Read More
Rachel Muir compiles advice from major gift fundraisers as they share fundraising lessons and tips on how to ask for major gifts. → Read More
With more donors giving online, how can your charity make the most of it? Rachel Muir shares 5 ways to convert more online donations. → Read More