Robert Klara, AdWeek

Robert Klara

AdWeek

New York, NY, United States

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  • AdWeek

Recent articles by Robert:

Tesla’s Launch-Time Product Placement Was Stellar—but It’s Actually Nothing New

Brands have been using space as an advertising platform since the 1960s. → Read More

Lamborghini Lays Rubber Into the Esports Phenomenon With a Virtual Race

It’s a chance to peel out with the pros—or just watch from the sofa. → Read More

New Data Suggests Luxury Marketers Might Be Missing a Huge Opportunity Right Now

Gen Z is hard hit, but they’re still buying upscale goods—and they want to see ads. → Read More

This New Platform Lets Shoppers Track Store Reopenings in Real-Time

Skypad CEO is using data to track store openings. → Read More

Call for Submissions: Help Adweek Salute the Brand Geniuses of 2020

Submit your nominations for marketing's top honor. → Read More

How the Subscription Model Revolutionized the Way We Buy Perfume

For consumers craving variety and attractive price points, signing up for a fragrance subscription really adds up. → Read More

The Hidden Power of Bobblehead Marketing: Bringing Dr. Fauci to a Desk Near You

People have ordered tens of thousands of Dr. Fauci bobblehead dolls during the Covid-19 pandemic. → Read More

Americans Might Be Broke, but They’re Still Dropping Serious Cash on Mom Today

Covid-19 appears to have made us appreciate our mothers all the more. → Read More

New Amtrak CEO William Flynn on What a Post-Covid-19 Railroad Might Look Like

New CEO William Flynn arrived just in time to dig the railroad out of a $700 million hole. → Read More

Why Supply-Chain Snags Might Make Hand Sanitizers Even Harder to Find

From isopropyl alcohol to plastic bottles, ingredients for hand sanitizers are scarce. → Read More

Volkswagen’s Updated Logo Is Going Global After a Limited Appearance Last Year

Like brands before it, VW has tweaked things to be more digital friendly. → Read More

Savvy Distilleries Are Putting in Extra Effort to Make Their Hand Sanitizers Look Stylish

Distilleries have recognized an important truth about business during COVID-19: Daily routines might have stopped, but branding never does. → Read More

The Inspiration Behind Bounce Was a Man Trying to Help His Wife Do Laundry

A husband tried an experiment with some softener for his laundry-laden wife. → Read More

Companies Might Send Millions of Employees to Work From Home. Is That Such a Bad Thing?

Confusion and productivity losses might well result—but perhaps innovation, too. → Read More

Shiny Aluminum Luggage Is Popular Now, but Zero Halliburton Pioneered It

The story behind Zero Halliburton's staying power. → Read More

Why Chic Travel Upstart Béis Economizes on its Instagram Shoots

Because younger customers will respond to content they might have shot themselves. → Read More

Why Zipcar Buried an Old Clunker Under a Trash-Filled Iceberg

Zipcar’s marketing stunt is based on the belief that finding parking is among the most stressful and expensive aspects of life in New York City. → Read More

The Staying Power—and Evolution—of Wrangler Jeans

It started off a brand for cowboys. → Read More

Mark Cross, the 175-year-old ‘American Hermès,’ Regains Its Luxury Status

Some call the onetime equestrian brand the "Hermès of America." → Read More

What Porsche’s Super Bowl Ad Actually Means for Porsche

For the 72-year-old luxury-performance brand, there are many reasons to launch an electric vehicle now. → Read More