Robert Klara, AdWeek

Robert Klara


New York, NY, United States

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Past articles by Robert:

3 Lessons for Brands from Funko's $36 Million Merch Dump

Several misjudgments preceded the little action figures' doom. → Read More

3 Secrets Behind Chicken of the Sea's Recent Rebrand

Red is relevant—and mermaids are now empowered. → Read More

How a Digital Dachshund Became Mercedes' Brand Mascot

His goal is to reach 'new audiences,' but this pooch dates back to the 1970s. → Read More

A Look at Some of the Biggest Branding Bloopers and Blunders of 2022

A marketer can learn a lot from missteps like these. → Read More

How Mr. Coffee Is Still Bringing Cafe-Quality to U.S. Homes

The little machine, who changed how the country caffeinates, keeps steaming ahead. → Read More

Lincoln and Serena Williams Are Launching a Scent for Cars

The technology will allow drivers to create multisensory interior atmospheres that combine varicolored lighting, audio effects and fragrances. → Read More

Vans' CMO Kristin Harrer on Plans to Attract More Than Gen Z

Why CMO Kristin Harrer wants to 'connect with a broader community.' → Read More

Despite Uncertainty, Holiday Shoppers Are Expected to Spend

This year, luxury and value marketing can comfortably coexist. → Read More

These Brands Sold One Thing. Then They Changed Completely

All brands change with the times—but some are nothing like what they started as. → Read More

National Geographic Magazine's Mission Remains Intact

The 134-year-old magazine soldiers on in service of scientific fact. → Read More

Thought Tropicana Toothpaste Was Weird? Check Out Its Mimosa Maker

It’s a pity that the name of Frank Meier is largely lost to history because he made significant contributions to it. As the longtime bartender at the Hotel Ritz in Paris, Meier—well placed to listen to conversations that SS officers had during the German occupation of the city during WWII—passed valuable secrets to British intelligence. He even assisted in the foiled plot to assassinate Hitler. → Read More

Influencer Content Is Fun to Watch. Too Bad the Creators Are Miserable

Creator burnout is real, and brands need to step up. → Read More

Fenty Beauty Showed the Makeup Industry for What It Was

How a celebrity brand shook up the cosmetics business, one shade at a time. → Read More

Why You're Seeing More Brands Popping Up in Movies and TV

The right placement is like hitting the marketing lottery. → Read More

After a Century, the Theremin Still Pops Up in Pop Music

The eerie instrument invented by accident and loved by Lenin still carries a tune. → Read More

Moving Trucks Burn Diesel. This Ohio Firm Is Trying Electric

Two Men and a Truck is testing the economics of e-moving. → Read More

Once a Superstar, Peloton Has Hit a Wall. Now What?

As executives struggle to save the brand, some say the ride is simply over. → Read More

Lenny Kravitz Is Playing a New Riff: Promoting Healthy Teeth

The guitar god is bringing 'oral wellness to the masses' with Twice. → Read More

Cadbury Creme Eggs: The Gooey Easter Treat Laid by a Bunny

How a beloved British confection cracked the American market and became a seasonal sensation. → Read More

Why Aren't Fat CEO Salaries More of a Marketing Crisis?

'They say it's about attracting and retaining talent. I don't believe that.' → Read More