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Several misjudgments preceded the little action figures' doom. → Read More
Red is relevant—and mermaids are now empowered. → Read More
His goal is to reach 'new audiences,' but this pooch dates back to the 1970s. → Read More
A marketer can learn a lot from missteps like these. → Read More
The little machine, who changed how the country caffeinates, keeps steaming ahead. → Read More
The technology will allow drivers to create multisensory interior atmospheres that combine varicolored lighting, audio effects and fragrances. → Read More
Why CMO Kristin Harrer wants to 'connect with a broader community.' → Read More
This year, luxury and value marketing can comfortably coexist. → Read More
All brands change with the times—but some are nothing like what they started as. → Read More
The 134-year-old magazine soldiers on in service of scientific fact. → Read More
It’s a pity that the name of Frank Meier is largely lost to history because he made significant contributions to it. As the longtime bartender at the Hotel Ritz in Paris, Meier—well placed to listen to conversations that SS officers had during the German occupation of the city during WWII—passed valuable secrets to British intelligence. He even assisted in the foiled plot to assassinate Hitler. → Read More
Creator burnout is real, and brands need to step up. → Read More
How a celebrity brand shook up the cosmetics business, one shade at a time. → Read More
The right placement is like hitting the marketing lottery. → Read More
The eerie instrument invented by accident and loved by Lenin still carries a tune. → Read More
Two Men and a Truck is testing the economics of e-moving. → Read More
As executives struggle to save the brand, some say the ride is simply over. → Read More
The guitar god is bringing 'oral wellness to the masses' with Twice. → Read More
How a beloved British confection cracked the American market and became a seasonal sensation. → Read More
'They say it's about attracting and retaining talent. I don't believe that.' → Read More