Robert Klara, AdWeek

Robert Klara


New York, NY, United States

Contact Robert

Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.

Start free trial

  • AdWeek

Recent articles by Robert:

Tesla’s Launch-Time Product Placement Was Stellar—but It’s Actually Nothing New

Brands have been using space as an advertising platform since the 1960s. → Read More

Lamborghini Lays Rubber Into the Esports Phenomenon With a Virtual Race

It’s a chance to peel out with the pros—or just watch from the sofa. → Read More

New Data Suggests Luxury Marketers Might Be Missing a Huge Opportunity Right Now

Gen Z is hard hit, but they’re still buying upscale goods—and they want to see ads. → Read More

This New Platform Lets Shoppers Track Store Reopenings in Real-Time

Skypad CEO is using data to track store openings. → Read More

Call for Submissions: Help Adweek Salute the Brand Geniuses of 2020

Submit your nominations for marketing's top honor. → Read More

How the Subscription Model Revolutionized the Way We Buy Perfume

For consumers craving variety and attractive price points, signing up for a fragrance subscription really adds up. → Read More

The Hidden Power of Bobblehead Marketing: Bringing Dr. Fauci to a Desk Near You

People have ordered tens of thousands of Dr. Fauci bobblehead dolls during the Covid-19 pandemic. → Read More

Americans Might Be Broke, but They’re Still Dropping Serious Cash on Mom Today

Covid-19 appears to have made us appreciate our mothers all the more. → Read More

New Amtrak CEO William Flynn on What a Post-Covid-19 Railroad Might Look Like

New CEO William Flynn arrived just in time to dig the railroad out of a $700 million hole. → Read More

Why Supply-Chain Snags Might Make Hand Sanitizers Even Harder to Find

From isopropyl alcohol to plastic bottles, ingredients for hand sanitizers are scarce. → Read More

Volkswagen’s Updated Logo Is Going Global After a Limited Appearance Last Year

Like brands before it, VW has tweaked things to be more digital friendly. → Read More

Savvy Distilleries Are Putting in Extra Effort to Make Their Hand Sanitizers Look Stylish

Distilleries have recognized an important truth about business during COVID-19: Daily routines might have stopped, but branding never does. → Read More

The Inspiration Behind Bounce Was a Man Trying to Help His Wife Do Laundry

A husband tried an experiment with some softener for his laundry-laden wife. → Read More

Companies Might Send Millions of Employees to Work From Home. Is That Such a Bad Thing?

Confusion and productivity losses might well result—but perhaps innovation, too. → Read More

Shiny Aluminum Luggage Is Popular Now, but Zero Halliburton Pioneered It

The story behind Zero Halliburton's staying power. → Read More

Why Chic Travel Upstart Béis Economizes on its Instagram Shoots

Because younger customers will respond to content they might have shot themselves. → Read More

Why Zipcar Buried an Old Clunker Under a Trash-Filled Iceberg

Zipcar’s marketing stunt is based on the belief that finding parking is among the most stressful and expensive aspects of life in New York City. → Read More

The Staying Power—and Evolution—of Wrangler Jeans

It started off a brand for cowboys. → Read More

Mark Cross, the 175-year-old ‘American Hermès,’ Regains Its Luxury Status

Some call the onetime equestrian brand the "Hermès of America." → Read More

What Porsche’s Super Bowl Ad Actually Means for Porsche

For the 72-year-old luxury-performance brand, there are many reasons to launch an electric vehicle now. → Read More