Robert Klara, AdWeek

Robert Klara


New York, NY, United States

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  • AdWeek

Recent articles by Robert:

The Most Fascinating Spokespeople of the Last 40 Years

From Ivana Trump to Orson Welles, these unlikely men and women pitched TVs, at-home hair dye and budget wine. → Read More

The Sperry Top-Sider was Inspired by Rubber Tires and a Dog’s Paw

And the shoe has stayed popular beyond the preppy crowd. → Read More

How Sonic the Hedgehog Sped Past the Competition

The fast-moving blue runner raced his way to video-game fame. → Read More

A Grocery Exec’s Hunting Trip Inspired the Name for a Still-Famous Kentucky Bourbon

On the venerable old spirit that’s become surprisingly trendy again → Read More

Why It Took Lay’s 2 Years to Redesign a Bag of Potato Chips

Here’s a peek at the design process at PepsiCo’s house of crunch. → Read More

How Heinz Created America’s (and Ed Sheeran’s) Favorite Condiment

Ketchup started with a Chinese fish sauce. → Read More

These 5 Pre-Internet Technologies Revolutionized How We Eat, Shop and Live

The world was never the same after the invention of these tools, and Adweek was there to report on them. → Read More

Consumers’ Trust in Brands Has Fallen to a New Low. Surprised? Probably Not

In DMEXCO keynote, Salesforce’s CMO outlines why consumers are so wary—and what brands can do about it. → Read More

Tab Accounts for Just 1% of Coca-Cola’s Sales, So Why Is It Still Around?

Six decades after starting the diet soft drink revolution, the saccharin-sweet soda is starting to become trendy again. → Read More

Can Siri and Alexa Help Breathe New Life Into Encyclopedia Britannica?

Guardians of History, a new voice-activated adventure, will furnish the answer. → Read More

Once Upon a Time, the DeLorean Promised to Lay Rubber Through the Automotive Industry

A look back at the lean roadster with the fat advertising budget. → Read More

Why Changing Your Company’s Name Can Be an Operational Nightmare

Marketing chiefs of Dunkin’, Jamba and WW reveal what really goes into a new corporate handle. → Read More

How Charlie the Tuna Became One of the Best-Known Brand Mascots in American History

StarKist’s 58-year-old talking fish was the original hipster. → Read More

Uber’s Marketing Layoffs Say a Lot About the Brand’s Long-Term Challenges

Ad tech might solve some of Uber’s problems, but not all of them. → Read More

Ticketmaster Beefs Up Its Marketing Team, Led by New CMO Kathryn Frederick

Challenges for the Live Nation-owned company include how to target would-be buyers on new platforms. → Read More

How 50-Year-Old Fla-Vor-Ice Became an Enduring American Summertime Staple

Jel Sert, the maker of the frozen sugar water in a plastic tube produces 1.5 billion pops a year. → Read More

Johnson’s Baby Powder Isn’t the First Product to Scare the Hell out of Consumers

8 troubled brands that shook the faith of American shoppers. → Read More

Why More Brands Aren’t Helping Out With the Humanitarian Crisis on the US Border

Companies face difficult choices—and the government isn’t exactly making it easy. → Read More

Oatly Used Many Strategies to Succeed in the U.S., but a Marketing Department Wasn’t One of Them

Brandweek explores the unlikely rise of the quirky Swedish oat-milk maker. → Read More

Why Targeting Millennial Consumers Might Not Be Such a Hot Idea After All

A growing body of evidence shows why Gen Y consumers aren’t ideal: because many of them are broke. → Read More