Kathryn Lundstrom, AdWeek

Kathryn Lundstrom


Austin, TX, United States

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  • AdWeek
  • 3BL Media
  • Texas Tribune

Past articles by Kathryn:

Optimizing Media for Attention Can Cut Emissions by 63%

Ad-tech firm Playground xyz used Scope3 data to inform the study. → Read More

What Marketers Should Know About ESG Reporting

A new white paper from the 4A's aims to help agencies navigate new platforms and ratings. → Read More

Bass Pro Shops, Cabela's Bring a Giant Fish to the Big Game

The spot stars a record-breaking Arctic Char, caught and released by the founder’s son. → Read More

'He Gets Us' Is Bringing Jesus to the Super Bowl

The group's ties to Hobby Lobby may give some pause. → Read More

DoorDash Taps 3 Chefs to Promote Grocery in Super Bowl 57

Wu-Tang Clan's Raekwon, The Bear's Matty Matheson and Nickelodeon's Tiny Chef star in the 30-second spot. → Read More

Pete Davidson Goes Hamm and Brie in Hellmann's Super Bowl Ad

It’s part of the condiment giant’s ongoing campaign against food waste. → Read More

Cannes Lions Adds Sustainability Questions to 2023 Awards

Agencies applaud the move, but standardized measurement is needed. → Read More

5 Reasons to Be Optimistic About the Future of Sustainability

Marketers made strides toward a more climate-friendly industry in 2022. → Read More

Marketers Weigh in on Whether to Criticize Coca-Cola’s Controversial Sponsorship of COP27

Marketers are split on whether that's appropriate. → Read More

Advertisers Grapple With Industry's Role at UN Climate Talks

Climate advocates criticize the nature of some brands' sponsorship. → Read More

Should Brands Be Allowed at Global Warming Talks?

Governments convene in Egypt this week at COP27—alongside a flood of corporate messaging. → Read More

Laundry Pods and Sheets Are Popular. But Are They Safe?

More than 75% of 'dissolvable' plastics end up in the environment. → Read More

With New AOR, San Antonio's Pearl Plans Its Next 100 Years

The former brewery selected Austin-based agency Bakery after a formal review. → Read More

Accountability Looms for PR Firms Obstructing Climate Policy

Critics say it's time for the industry to isolate bad actors and enforce higher standards. → Read More

How a Coalition of Agencies Is Cutting Through Politics to Push for Better Climate Policy

With a network of more than 100 agencies, the Potential Energy Coalition is making ads that break through the noise. → Read More

'We Are Not Doing Enough': Top CMOs Discuss Climate at Cannes

In discussion with top marketers from brands like Dole, Logitech, Mastercard, PepsiCo and Procter & Gamble, WFA... → Read More

A New Way to Measure the Climate Impact of Ads

Carbon emissions reduction is required across all industries—including media buying → Read More

How the Climate Crisis Fuels Adland's Talent Wars

Pressure from young creatives is forcing agencies and brands to make changes. → Read More

'We Have to Clean Up Our Act': Industry Leaders on Climate

At the Cannes Lions festival, Adweek teamed up with the World Federation of Advertisers for a video series on sustainability and marketing. → Read More

SXSW Expands to Australia With New 7-Day Festival in Sydney

The Austin, Texas-based event is heading Down Under in 2023, the first expansion in its 35-year history. → Read More