Kathryn Lundstrom
AdWeek
Austin, TX, United States
Contact Kathryn
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Kathryn:
Optimizing Media for Attention Can Cut Emissions by 63%
Ad-tech firm Playground xyz used Scope3 data to inform the study. → Read More
What Marketers Should Know About ESG Reporting
A new white paper from the 4A's aims to help agencies navigate new platforms and ratings. → Read More
Bass Pro Shops, Cabela's Bring a Giant Fish to the Big Game
The spot stars a record-breaking Arctic Char, caught and released by the founder’s son. → Read More
'He Gets Us' Is Bringing Jesus to the Super Bowl
The group's ties to Hobby Lobby may give some pause. → Read More
DoorDash Taps 3 Chefs to Promote Grocery in Super Bowl 57
Wu-Tang Clan's Raekwon, The Bear's Matty Matheson and Nickelodeon's Tiny Chef star in the 30-second spot. → Read More
Pete Davidson Goes Hamm and Brie in Hellmann's Super Bowl Ad
It’s part of the condiment giant’s ongoing campaign against food waste. → Read More
Cannes Lions Adds Sustainability Questions to 2023 Awards
Agencies applaud the move, but standardized measurement is needed. → Read More
5 Reasons to Be Optimistic About the Future of Sustainability
Marketers made strides toward a more climate-friendly industry in 2022. → Read More
Marketers Weigh in on Whether to Criticize Coca-Cola’s Controversial Sponsorship of COP27
Marketers are split on whether that's appropriate. → Read More
Advertisers Grapple With Industry's Role at UN Climate Talks
Climate advocates criticize the nature of some brands' sponsorship. → Read More
Should Brands Be Allowed at Global Warming Talks?
Governments convene in Egypt this week at COP27—alongside a flood of corporate messaging. → Read More
Laundry Pods and Sheets Are Popular. But Are They Safe?
More than 75% of 'dissolvable' plastics end up in the environment. → Read More
With New AOR, San Antonio's Pearl Plans Its Next 100 Years
The former brewery selected Austin-based agency Bakery after a formal review. → Read More
Accountability Looms for PR Firms Obstructing Climate Policy
Critics say it's time for the industry to isolate bad actors and enforce higher standards. → Read More
How a Coalition of Agencies Is Cutting Through Politics to Push for Better Climate Policy
With a network of more than 100 agencies, the Potential Energy Coalition is making ads that break through the noise. → Read More
'We Are Not Doing Enough': Top CMOs Discuss Climate at Cannes
In discussion with top marketers from brands like Dole, Logitech, Mastercard, PepsiCo and Procter & Gamble, WFA... → Read More
A New Way to Measure the Climate Impact of Ads
Carbon emissions reduction is required across all industries—including media buying → Read More
How the Climate Crisis Fuels Adland's Talent Wars
Pressure from young creatives is forcing agencies and brands to make changes. → Read More
'We Have to Clean Up Our Act': Industry Leaders on Climate
At the Cannes Lions festival, Adweek teamed up with the World Federation of Advertisers for a video series on sustainability and marketing. → Read More
SXSW Expands to Australia With New 7-Day Festival in Sydney
The Austin, Texas-based event is heading Down Under in 2023, the first expansion in its 35-year history. → Read More