Matt Owen
ClickZ
United Kingdom
Contact Matt
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Matt:
Why are we so bad at social media customer service?
Social media customer service can make-or-break your company reputation. So why are so many businesses failing at it? → Read More
#ClickZChat: What makes a great M-Commerce experience?
What are the key elements of a perfect mobile commerce site... and which brands are leading the field? → Read More
#ClickZChat: What makes a great ecommerce checkout process?
Which elements most affect ecommerce checkout, and which are the best and worst current examples? → Read More
Is content marketing really working? Advice and insight from #ClickZChat
Does content really provide value to businesses? → Read More
Twitter is increasing its character limit. And that’s great news
As you’ve probably heard, Twitter is changing its character limit. But, far from the 10,000 character apocalypse many predicted, the business has done so in a way that is actually relevant for users. In the near future, images and links will no longer count towards your character total. This is good news on a number of fronts, but also has some interesting implications for the future of the… → Read More
Six email marketing optimization tips from #ClickZChat
What key areas should email marketers be optimizing? → Read More
Everything we learned about beacons and proximity marketing from #ClickZChat
How are marketers using proximity technology to create relevancy? → Read More
A plethora of Instagram marketing tools, case studies and tactics from #ClickZChat
Our followers suggest the best accounts, tools and tips for Instagram marketing → Read More
Digital leadership & transformation: Insights from #ClickZChat
Our latest Twitter chat took on the big themes of transformation and leadership. → Read More
Shift London: Are you ready to join the #Digirevolution?
Are you a digital influencer? Join the drivers of digital change on our #DigiRevolution leaderboard. → Read More
What Facebook’s F8 messenger announcement means for marketing and customer service
It’s always dangerous to start writing about Facebook at this time of year. As soon as you begin, Facebook uses its annual conference to launch a raft of changes that render your existing views obsolete. This year’s F8 developer conference has been no different, with plenty of new features making an impact. I’ve listed the main ones below, along with the tech news headlines you can expect to see… → Read More
How three financial service brands are killing it on Instagram and Pinterest
Financial service brands have some of the highest engagement rates on Instagram and Pinterest. What are they doing differently there? → Read More
Is Twitter dying? Insight and opinion from #ClickZChat
Can Twitter reignite its growth and stand alongside newer platforms like Snapchat and Instagram? We asked our followers which changes were needed. → Read More
Peak Content: Insights and issues from #ClickZChat
Have we reached peak content? We took to twitter to discover how businesses can cut through the mountain of content noise out there. → Read More
How are B2B brands performing on Twitter, Instagram, Facebook, LinkedIn, and Pinterest?
B2B brands are performing well on social - especially on Instagram... → Read More
Are rising follower numbers devaluing your social audiences?
New research shows slow growth for large platforms like Facebook and Twitter → Read More
Ideas and how we share them: Can AI save social?
There has been a lot of talk in the recent past about the ‘demise of Twitter’. Will the platform continue in the future, or will it slide slowly into irrelevancy? It’s a complicated question, but not one without precedent. One only has to look at the fortunes of MySpace to realise that no social platform is too big to fail. I have always believed one of the key issues is that new users find… → Read More
How to use Facebook’s new Audience Optimization Targeting
Another week, another Facebook feature. Over the past few years, declining organic reach has become a major issue for publishers using Facebook. While this is partly a rod we’ve made for our own backs due to our ravenous search for ever-increasing ‘Likes’, it’s good to see the platform launching tools that are specifically designed to combat this. I thought I’d check out the new Audience… → Read More