Chris Silver Smith
Search Engine Land
Dallas, TX, United States
Contact Chris
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Past articles by Chris:
'Link in bio' platforms: Which is best for SEO?
Some people treat link-in-bio pages as website replacements. But are they good for ranking in search engines? Find out here. → Read More
Advanced image SEO: A secret manual
Learn how search engines process images and key image SEO tactics to implement from this comprehensive overview. → Read More
Doorway pages: An SEO deep dive
Downplaying doorway pages can get you dinged. Here's how doorway pages emerged, what Google thinks of them, and tips to avoid penalties. → Read More
The case of the stealth Google-bomb
Can keywords in a redirected domain name cause a page to rank for them? There's reason to believe this theory is valid. Learn more here. → Read More
10 tips to help you become an in-house SEO
You don't have to be a hardcore programmer or have umpteen advanced degrees to do SEO. Follow these tips to help you land your ideal role. → Read More
The 4 stages of search all SEOs need to know
Understanding how search engines work is fundamental for SEO professionals. Here's a refresher on crawling, rendering, indexing and ranking. → Read More
Twitter's algorithm ranking factors: A definitive guide
A review of many of Twitter’s patents reveals some indications of criteria that are influential to rankings that are not readily apparent. → Read More
Should you still optimize for ‘near me’ phrases?
Google says 'near me' searches keep growing. Learn how you can capitalize on those queries for local SEO – and what to avoid. → Read More
How reputation became a major ranking factor in SEO
To stay on top of rankings today, you need to be diligent in assessing your site's usability and the quality of its content. → Read More
Repair your reputation: Displace mugshots with your family photo album
You have the tools to suppress your own mugshots in search engines’ results by publishing a bunch of images associated with your name. Here's how. → Read More
Verdict is in for CEO involved in forging court order to Google over reputation attack
This case highlights the lack of protection and justice available for online defamation victims from Google and other tech companies. → Read More
Going on the offensive: The use of attack sites in reputation management
Contributor Chris Silver Smith discusses counterattack campaigns, how they are used and why they are not a best practice for online reputation management professionals. → Read More
Tips on leveraging personal name collisions in online reputation management
Each person may be as unique as a snowflake, but there's a good chance they share a name with someone else. Contributor Chris Silver Smith explains how this impacts online reputation management. → Read More
Here's how to use Twitter to dominate the Google search results
If you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith. Here are 10 ways to use tweets to dominate page one on Google. → Read More
What Zuckerberg's testimony may mean for CDA's Section 230
Is Facebook really taking responsibility for the content others publish on its site? Contributor Chris Silver Smith explores the possible ramifications of this change in position. → Read More
Don't let your organization be a sitting duck: 10 reputation management tips for 2018
Let 2018 be the year you get proactive about online reputation management. Columnist Chris Silver Smith shares 10 tips to help you reduce the risks to your organization. → Read More
Increase of extortion-fueled reputation attacks points to a need for legal change
Columnist Chris Silver Smith believes that as more people suffer online reputation attacks, lawmakers must modify legislation to help innocent victims fight back. → Read More
CEO who forged court order to get Google to remove defamation faces prison
Contributor Chris Silver Smith tells the lamentable story of a sophisticated reputation attack and a victimized company led to take desperate steps to recover. → Read More
Twitter SEO: Ninja tricks for reputation repair
If you're looking to fix your personal reputation online, optimizing your Twitter account is an invaluable step. Columnist Chris Silver Smith shares SEO tips to help you increase the ranking of your Twitter profile. → Read More
How long does reputation management take?
Columnist Chris Silver Smith discusses the factors that affect the time it takes to clean up online content that damages your name or reputation. → Read More