Rachael Law
PPC Hero
Bloomington, IN, United States
Contact Rachael
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Past articles by Rachael:
Data Studio Tips Part 2: Intermediate
Google's Data Studio is a great tool for visualization and reporting, but it comes with its own learning curve. This post covers tips for intermediate users. → Read More
How To Build Scalable PPC Tools
Learn to plan and build PPC tools and reports that grow with you as you work with increasingly complex and large accounts. → Read More
Tips for Easier PPC Analysis
Tips from a PPC Analyst for easier data analysis. Learn some guidelines on starting an analysis project and presenting your data. → Read More
Tips For Successful PPC Analytics Projects
Tips from a PPC Analyst on successful project planning, communication, and implementation. → Read More
Lessons Learned as a PPC Analyst
A PPC Analyst's musings over key lessons such as coding, problem-solving, and time management and teaching skills. → Read More
PPC Math Made Easy
Get a walk-through of some basic PPC math equations that will help you manage your accounts better. → Read More
Analyzing the Impact of Multi-Brand Shared Keywords
Learn how to leverage Auction Insights with keyword data to give valuable insight into the performance of accounts bidding on the same keywords. → Read More
How to Organize a Successful PPC Audit
Learn how to plan and structure your audit in a way that allows for the most impactful insights and delivery. → Read More
Using Google Data Studio for Auction Insights Reporting
Explore how to use Google Data Studio for Auction Insights reporting and gaining competitor insights. → Read More
How Much Should I Spend: Aligning PPC Budgets to Goals
Learn about the strategy behind PPC budget recommendations and forecasting. → Read More
What it Means to Provide Value as a Digital Marketer
A deep dive into how we think about the value of our work. Learn to provide insight rather than data, connect to business results, and plan to execute. → Read More
Spend Smarter: Identifying Account Opportunities
Explore a method for projecting performance that makes it easier to provide solid budget increase recommendations and alleviates some stress. → Read More
Competitive Device Trends: An In-Depth Analysis
Explore how to pull a templated report that includes both device analysis and auction insights competitor data as well as recommendations! → Read More
How to Set Up and Apply DoubleClick Search Formula Columns
Learn how to set up Formula columns within the DoubleClick Search interface to streamline PPC reporting and optimization. → Read More
4 Solutions To Help Manage Data In Large PPC Accounts
Large PPC accounts come with large amounts of data! Learn how to manage and manipulate your data to get actionable takeaways. → Read More
RStudio for PPC: A Beginner's Introduction
A beginner's intro to using RSudio for PPC analysis and reporting. → Read More
Troubleshooting Google Analytics Tracking
Read about common Google Analytics implementation and setup errors that cause your data to be incorrect. → Read More
PPC Persona Targeting for the Fitness & Health Industry
Learn about personas and get tips on how to use them in your fitness and health PPC strategies. → Read More
6 Google Sheets Functions Useful For PPC Reporting & Analysis
Learn some lesser known functions available in Google Sheets and how they can help your PPC reporting and analysis. → Read More
5 Common Excel Issues And How To Fix
Excel, while a fabulous tool for PPC, is not without its occasional hang-ups. In this post, we'll go through some common problems, and how to fix them. → Read More